Indasteri ea maeto le bohahlauli ea LGBTQ e na le matla a fetang a 1 trillion a ho reka United States feela.
Ka 1992, metsoalle e 'meli, Thomas Roth le David Paisley, litsebi tsa papatso le mahlale a sechaba - le litho tsa sechaba sa LGBTQ - ba ile ba ba le mohopolo. Ba ne ba batla ho thusa lik'hamphani le lihlahisoa ho utloisisa sechaba se hlahang sa LGBTQ le ho se kenyelletsa e le karolo ea mmaraka e sebetsang.
Qalong, ho ne ho se bonolo. Mathoasong a lilemo tsa bo-90, ho ne ho e-na le lebitso le le leng feela le leholo le bapatsoang ka mafolofolo ho LGBTQ: Absolut Vodka (eo hamorao e ileng ea ba moreki oa CMI).
Ho bula mamati, Tom le Dave ba ile ba qala lithuto tsa pele tsa bareki tsa LGBTQ, 'me liphetho li qotsitsoe ho boralitaba tse kholo.
Ba ile ba haola Amerika Leboea le ho feta, ba bua le batsamaisi le likopanong tse ngata, mme ha ba ka ba emisa ho hatisa bohlokoa ba ho fihlela le ho sebeletsa sechaba sa LGBTQ.
Hona joale, lilemo tse fetang 25 hamorao, ba etella pele feme e etellang pele le e hlomphuoang ka ho fetisisa lefatšeng ea LGBTQ. Ho theosa le lilemo, Tom, Dave le sehlopha sa bona ba thusitse lik'hamphani le lihlahisoa tse makholo ho hokahana le ho kenella le ho bapatsa sechabeng sa sechaba sa LGBTQ.
Se qalileng e le mohopolo lilemong tse 30+ tse fetileng se fetotse kamoo lik'hamphani, lihlahisoa, sechaba le mebuso li utloisisang le ho hokahana le sechaba sa LGBTQ.
Empa ho feta ho fana ka linomoro le lichate, Papatso ea sechaba le leseli e fana ka boiphihlelo, likamano le temohisiso e tebileng e ke keng ea bapisoa.
Mamela Thomas le David ba arolelana boemo bona bakeng sa indasteri ea maeto le bohahlauli ea LGBTQ nakong ea COVID-19
Romella molaetsa oa lentsoe: https://anchor.fm/etn/message
Ts'ehetsa podcast ena: https://anchor.fm/etn/support
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- They wanted to help companies and brands understand the emerging LGBTQ community and include it as a viable market segment.
- Over the years, Tom, Dave and their team have helped hundreds of companies and brands connect with, engage and market to the spectrum that is the LGBTQ community.
- Ba ile ba haola Amerika Leboea le ho feta, ba bua le batsamaisi le likopanong tse ngata, mme ha ba ka ba emisa ho hatisa bohlokoa ba ho fihlela le ho sebeletsa sechaba sa LGBTQ.
