Wit Tuttell, Motsamaisi oa Ketelo ea North Carolina, o khethiloe e le Motsamaisi oa Naha oa Bohahlauli oa Naha oa Selemo bakeng sa 2022.
Tuttell o phatlalalitsoe e le mohlomphehi pele ho litsebi tse fetang 1,000 tsa ho bapatsa libakeng tse eang kopanong ea US Travel Association's Seminar ea selemo le selemo ea Thuto ea Mekhatlo ea Bohahlauli (ESTO), kopano ea pele ea selemo bakeng sa baetapele ba libaka le bahahlauli, e neng e tšoaretsoe selemong sena Grand Rapids, MI. Batsamaisi ba Lekhotla la Naha la Bohahlauli ba Naha ba US Travel-sehlopha se emelang liofisi tsa semmuso tsa bohahlauli tsa linaha tsohle le libaka tsa US-li vouta ka moputso selemo le selemo pele ho ESTO.
Ho tloha ha a nka setulo sa mokhatlo oa ho bapatsa oa North Carolina ka Pulungoana 2013, Tuttell o etelletse pele mmuso nakong e makatsang ea kholo, maano a boenjiniere a boqapi a thusitseng North Carolina hore e be e 'ngoe ea linaha tse eteloang kaholimo ho naha.
Ho pholletsa le seoa sena, Tuttell o boetse a etelletse pele puisano e sebetsang ho pholletsa le litereke tse 100 tsa mmuso, a ts'oara letoto la marang-rang le fang balekane ka tlhaiso-leseling ea bohlokoa le lisebelisoa ho ba lumella ho tsamaisa boiteko ba ho hlaphoheloa metseng ea bona.
Tuttell o ile a boela a etella pele Count On Me NC, morero oa bophelo bo botle ba sechaba - o qalileng ka ts'ebelisano le lihlopha tse ling tsa indasteri le basebeletsi ba bophelo bo botle ba sechaba - o khothalelitseng mekhoa e sireletsehileng ea maeto ho thusa likhoebo ho bula hape kamora seoa sena. Lenaneo le ile la amoheloa literekeng tsohle ho pholletsa le naha, ho netefatsa tekano mabapi le melaetsa ea bophelo bo botle ba sechaba.
"Batho ba North Carolin ba ka be ba sa kopa moetapele ea betere ho tataisa indasteri ea bohahlauli ea mmuso ka liqholotso tsa seoa sena le ho khutlela kholong," ho boletse motho ea tsoelang pele. Mokhatlo oa Maeto a Amerika Mopresidente le CEO Roger Dow. "Mokhoa o matla oa Wit oa ho bapatsa libaka o ne o le bohlokoa ho netefatsa hore likhoebo li ka bula mamati a tsona hape le ho amohela baeti ba khutlelang Profinseng ea Tar Heel ka mokhoa o sireletsehileng.
"Tabatabelo ea Wit bakeng sa North Carolina e bonahala ka hare Etela North Carolina'matšolo a boqapi le a matla a ho bapatsa, a totobatsang matla, botle le botle ba tlhaho ba North Carolina," Dow a eketsa.
Kamora ho ts'oara ho nts'etsapele liphihlelo tsa maeto a sa amaneng le seoa seoa seoa, Tuttell o ile a khutlisetsa mokhatlo ho nts'etsopele ea maeto a mahlahahlaha nakong ea selemo sa 2021 ka lets'olo le lecha la "multichannel" la "Khutlela Sebakeng se Betere." Lipatlisiso tsa batho ba bang li fumane phaello e makatsang ea 32:1 makhethong a naha le a lehae a hlahisoang ka dolara ea matsete a media. Etela NC e tlaleha letšolo lena le matlafalitse karolo ea 'maraka oa mmuso, ho e thusa hore e lule e le e' ngoe ea linaha tse 5 tse eteloang ka ho fetesisa ka 2021. "Wit Tuttell e fane ka boetapele bo sa tloaelehang bakeng sa e 'ngoe ea liindasteri tsa bohlokoahali tsa naha ea rona," ho boletse North Carolina Gov. Roy Cooper. . "Boiteko ba Wit bo thusitse North Carolina ho tsoa seoa sena ka tšebeliso ea chelete ea lapeng ka 2021 mme boetapele ba hae bo bile le karolo ho thehoeng ha Outdoor NC ka Setsi sa Leave No Trace for Outdoor Ethics. Ke ananela tšebelisano-’moho ea Wit le boiteko ba ho etsa hore naha ea habo rōna e be sebaka se molemonyana sa ho phela, ho sebetsa le ho etela meloko e tlang.”
Outdoor NC ke boikitlaetso bo shebaneng le ts'ebetso bo etselitsoeng ho ntlafatsa ho natefeloa ke libaka tse kantle ha ho ntse ho fokotsa tšusumetso ea tikoloho.
Tuttell and Visit NC e amohetsoe ka makhetlo a mangata naheng ka bophara, ho amohela Khau ea 2019 ea Mercury ho tsoa ho US Travel Association bakeng sa Khoebo e Ntle le e Kopanetsoeng ea Khoebo, 'me habeli e bitsoa Ofisi ea Selemo ea Bohahlauli ea Naha ke Mokhatlo oa Bohahlauli oa Boroa-bochabela. Ka 2021, ketelo ea NC e ile ea hlomphuoa ka Khau ea Mercury bakeng sa lets'olo la eona la bobuelli le maemo a tlase, e le kananelo ea boleng bo ikhethang boo Tuttell le sehlopha sa hae ba bo filoeng ho balekane har'a mathata a neng a e-so ka a bonoa.
Tuttell o na le boiphihlelo ba lilemo tse 30 indastering ea bohahlauli mme esale a sebetsa le North Carolina bohahlauli ho tloha ka 2006. O kile a sebeletsa Universal Studios Florida le Orlando/Orange County Convention & Visitors Bureau, Inc. Tuttell le eena o alimile boiphihlelo ba hae ho US Travel Association's. boto ea batsamaisi mme o sebelitse joalo ka molulasetulo oa boto ea batsamaisi ea Travel South USA.
Bakhethoa ba ho ba Motsamaisi oa Selemo oa Bohahlauli ba Naha ba khethiloe ke batsamaisi ba bohahlauli ba setereke le libaka. Letlapa la batho ba bararo ba fihletseng makgaola-khang le hlahisoa selemo le selemo bakeng sa khetho ea likhetho.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Since taking the helm of North Carolina's destination marketing organization in November 2013, Tuttell has led the state through a remarkable period of growth, engineering creative strategies that helped North Carolina become one of the top-visited states in the nation.
- After pivoting to promote more contactless travel experiences at the height of the pandemic, Tuttell shifted the organization back to more active travel promotion in spring 2021 with a new multichannel brand campaign, “Get Back to a Better Place.
- Tuttell further led Count On Me NC, a public health initiative—launched in collaboration with other industry groups and public health officials—that promoted safe travel practices to help businesses reopen in the wake of the pandemic.
