Tlholisano ea Likhau tsa Craft Beer Marketing

cbmas 1
cbmas 1

China le Baahloli ba Thehiloeng Hong Kong ba Ikopanya le Lenaneo le Ikhethileng la Likhau ha le ntse le Eketseha Lefatšeng ka bophara Selemong sa Bobeli mme le Eketsa Likarolo tse Ncha tsa Seoa le Litokelo tsa Botho

The Likhau tsa Craft Beer Marketing (CBMAs) e phatlalalitse hore tlholisano ea eona ea 2021 e atolosetsa nako ea eona ea ho kena ho fihlela ka Hlakubele 15, 2021. Bahlōli ba tla phatlalatsoa ka Labone la la 13 Mphalane, 2021, nakong ea phatlalatso ea likhau tsa LIVE tse hasitsoeng tsa mokete ona.

"Thahasello le cheseho e tsoang ho li-brewer ho pota lefatše e bile tse hlollang ho tloha ha re ea lefatšeng ka bophara selemong sena," ho boletse Jim McCune, Mothehi-Mothehi oa li-CBMA. “Re boetse re thabile hore ebe li-CBMA joale li memile seltzer e thata, cider, le mead ho ea tlholisanong. E tla ba hlaha! ”

Bakeng sa 2021, baahloli ba China le Hong Kong ba kene sehlopheng sa baahloli ba li-CBMA, se entsoeng ka litsebi tse ling tse fetang 350 tsa indasteri, ho lekola litlatsetso tse tsoang lefats'eng ka bophara.

E Thehiloe ho 2019, li-CBMA ke lona feela lenaneo le fanang ka likhau le ho keteka papatso e ntle ka ho fetisisa ea biri, hammoho le lihlopha le batho ka mor'a bona. Breweries, mekhatlo ea bona, bataki le balekane ba ho bapatsa kaofela ba memeloa ho etsa mosebetsi oa bona oa maemo a holimo bakeng sa tlholisano.

Mofani ea hlahisang li-CBMA ke Hillebrand, k'hamphani e etellang pele ea thepa ea lefats'e lefatšeng ka bophara. "Re thabile haholo hore li-CBMA li atolositse lenaneo la tsona la likhau machabeng," ho boletse Prabh Hans, VP Domestic Services oa Hillebrand North America. "Re sebeletsa bareki ba biri lefats'eng lohle mme re thabile hore joale ba se ba ka tsejoa le ho ketekoa bakeng sa papatso le boqapi ba bona bo hlollang bo amanang le biri."

Li-CBMA tsa 2021 li na le lihlopha tse fetang 30 tse koahelang likarolo tsohle tsa thekiso ea joala - ho tloha ho li-labels ho isa ho li-logo le ho sebetsana le lipampiri ho isa ho likamore tsa tapeng. Tse ncha ka ho fetisisa selemong sena ke mekhahlelo e 'meli e ikhethang e bonts'ang liketsahalo tsa morao-rao: "Papatso ea seoa," e shebileng papatso ea mantlha e entsoeng nakong ea pherekano ea COVID-19, le "Litokelo tsa Botho," ho keteka ba tšehetsang ntoa ea tekano bakeng sa bohle ka mefuta e fapaneng ea papatso le moralo.

Sebaka sa 4 Chaena le Baahloli ba Hong Kong
Joalokaha ho boletsoe, sehlopha sa baahloli ba li-CBMA se hola ho kenyelletsa litsebi tsa indasteri ea biri tse tsoang Chaena le Hong Kong:

Kenneth Ho, Mothehi-Mothehi oa Hong Kong Beer Geeks, BeerNBeer.com
James Waters, Brewer / Consultant le Sengoli, asiabrewersnetwork.com
Neil Playfoot, Mong'a AsianBeerNetwork

U ka bona karolo ea baahloli ka botlalo mona: https://craftbeermarketingawards.com/2021-judges-panel/

“Joaloka e mong oa baahloli ho Likhau tsa Lefatše tsa Biri le litlholisano tse ling tse ngata 'marakeng oa Asia, ka nako e ts'oanang ke le setsebi ho tsa Papatso ea Dijithale, ke thabetse ho kenela li-CBMA,' me ke ts'epa hore nka arolelana boiphihlelo ba ka le tsebo e kopantseng biri ea matsoho. le ho bapatsa! ” ho boletse Moahloli oa li-CBMA Kenneth Ho, eo e leng mothehi-'moho oa "Hong Kong Beer Geeks" le setho sa boto ea Hong Kong Craft Beer Association.

"Ke mofani oa li-brewer / distiller mme ke kenya letsoho beke le beke ho Asia Brewers Network, ke ngola lingoloa tsa temohisiso le thuto," ho boletse Moahloli oa CBMA James Waters, Brewer / Consultant / Writer bakeng sa AsiaBrewersNetwork. “Ke hlahetse New Jersey, 'me joale ke se ke le lapeng Hong Kong. Ke rata monyetla oa ho ba karolo ea liketsahalo tse kang li-CBMA hobane e mpha monyetla oa ho sebelisana le batho ba nang le maikutlo a tšoanang indastering ea rona mme kamehla ke khona ho nka thuto eo nka beng ke sa ka ka e tseba. ”

“Joaloka moapehi oa mosebetsi oa matsoho, ke phehile joala lefatšeng ka bophara, ho tloha Bermuda ho ea Armenia, pele ke lula Chaena,” ho boletse Moahloli oa CBMA Neil Playfoot, Moeletsi oa Brewing le Mong'a AsiaBeerNetwork. “Kaha ke na le sebaka sa ka sa biri, ke rata ho tsamaisana le liketsahalo tse etsahalang lefatšeng la ho ritela. Ho nka karolo ho li-CBMA ke monyetla o motle oa ho bona libaka tse noang joala tse ntlehali lefatšeng. ”

Phanele ea batho ba fetang 350 litsebi tse nang le tšusumetso le tse hlomphuoang tsa biri, papatso le moralo li tla ahlola sehlopha ka seng. Ts'ebetso ea ho ahlola li-CBMA ke sistimi e matla, e tšepahalang le e bonaletsang ea dijithale. Ho bona lenane le felletseng la mekhahlelo, etela https://craftbeermarketingawards.com/categories/

Menyako e arotsoe ka libaka tse hlano ho pota lefatše:
• Linaha tsa Amerika
• UK
• Yuropa
• APAC - Asia le Pacific (ho kenyeletsoa Australia le New Zealand)
• MENA, Afrika le Beyond

Bahlōli ba amohela "Crushie" ea li-CBMA, e qapiloeng ke khamphani e le 'ngoe ea likhau ea NYC e thehileng Khau ea Emmy le MTV Moonman Trophy. Platinum le Gold Crushies li tla fuoa sebakeng se seng le se seng. Global Crushie e sa tsoa qaptjoa e tla fuoa ba khethang ho ahloloa boemong ba lefats'e ho kenyelletsa ho khethoa joalo ka ho kena seterekeng.

Lenaneo la ho kena
Nako ea ho kena: Nov. 8, 2020 - la 15 Hlakubele 2021
Bahlōli ba phatlalalitse: LITLHAKU TSE KHOLO tsa likhau li hasoa le ho hasoa ka kotloloho ka Mots'eanong 13, 2021.

Menyako e buletsoe mang kapa mang ea amehang papatsong ka har'a indasteri ea ho ritela - ho kenyeletsoa cider, hard seltzer, le mead - lefats'eng ka bophara. Bakeng sa tlhaiso-leseling e batsi, etela: https://craftbeermarketingawards.com/

MABAPI LE LITLHAKU TSA BOTSOALI TSA BOTSOALI
Likhau tsa Craft Beer Marketing li thehiloe ka 2019 ho fana ka kananelo ho tse ntlehali ka ho fetisisa sebakeng sa papatso sa indasteri ea ho ritela. Ka mekhahlelo e fapaneng ho tloha ho e metle ka ho fetisisa e ka qapiloeng ho ea ho taproom, le moralo o motle ka ho fetisisa oa sebaka sa marang-rang ho ba susumetsang ba sechaba ka selemo, ho na le monyetla oa ho bonts'a mosebetsi o tsoileng matsoho sebakeng se seng le se seng sa papatso indastering ea ho ritela lefatšeng ka bophara. Bakeng sa tlhaiso-leseling e batsi, etela https://craftbeermarketingawards.com/

Mabapi le mongoli

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