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Google e batla hore Bohahlauli ba Europe bo fole

joalo-joalo
joalo-joalo

Google e re e motlotlo ho kenela Khomishene ea Bohahlauli ea Europe.

  1. Li-platform tsa Google li thusa lekala la bohahlauli ho hokahana le baeti
  2. Ts'ebelisano 'moho e tla ts'ehetsa mosebetsi oa ETC mabapi le botsitso, ho kenya bohahlauli ka har'a dijithale le khokahano
  3. Google le ETC li tla sebeletsa ho matlafatsa tlholisano ea lekala la bohahlauli Europe

Re motlotlo ho kenela Khomishene ea Tsamaiso ea Europe, re lebelletse ho sebetsa 'moho ho kenya letsoho ho hlaphoheloeng ha lefapha la maeto Europe. Boemo ba maeto bo fetoha kapele, 'me re ikemiselitse ho tsoela pele ho fana ka koetliso ea boiphihlelo ba dijithale, leseli la data le lisebelisoa tsa ho thusa mekhatlo ea maeto le bohahlauli ho ikamahanya le linyehelo tsa bona ho fihlela litlhoko tse ncha tsa maeto. " ho boletse Diego Ciulli, Google's Government Affairs & Public Policy Senior Manager bakeng sa Google.

Google e ikopantse le European Travel Commission (ETC) joalo ka Setho se Kopaneng ho thusa ho khothaletsa ntlafatso ea lefapha la bohahlauli la Europe ka 2021 le ho matlafatsa lekala joalo ka enjine bakeng sa kholo ea moruo, khiro le nts'etsopele ea lebatooa bakeng sa MaEuropa kaofela.  

ETC e se e sebelitse lilemo tse ngata ho matlafatsa nts'etsopele ea bohahlauli e tšoarellang Europe, e phahamisa tlhokomeliso ea libaka tse sa tsejoeng haholo tsa Europe le ho totobatsa melemo ea boiphihlelo ba lehae le maeto a nako e sa sebetseng. E le karolo ea sepheo sa bona sa ho ba mohloli o tšepahalang oa tlhaiso-leseling, Google e thusa lekala la bohahlauli ka leseli le lisebelisoa tsa mekhatlo ea ho bapatsa e eang (DMOs) ho fihlela baeti ba ka bang teng nakong ea leeto la bona la ho rera maeto. Phatlalatso ea kajeno ea ho ba setho e thehiloe Lenaneong la Ts'ebelisano 'moho la Google DMO la 2017 le thakhisitsoeng Sebokeng sa Machabeng sa Selemo le Selemo ho khothaletsa le ho koetlisa li-DMO ho sebelisa data le leseli ho utloisisa ho lebisa liphallelo tsa bona tsa maeto.

Phatlalatso ea kajeno ea ho ba setho sa Google e theha Lenaneo la Ts'ebelisano 'moho la Google DMO le tsebisitsoeng ho Seboka sa Selemo le Selemo sa Marangrang ho khothaletsa le ho koetlisa li-DMO ho sebelisa data le leseli ho utloisisa ho lebisa liphallelo tsa bona tsa maeto.

Tšebelisano 'moho ea Google-ETC e tla thusa ho aha bokhoni ba dijithale ba mekhatlo ea bohahlauli Europe ka ho etsa liketsahalo tse hlophisitsoeng bakeng sa litho tsa ETC, ho ba hlomella bakeng sa phetoho ea dijithale le ho ba le tjantjello ea mmaraka. E tla tataisa leano le ho etsa liqeto lekaleng la bohahlauli ka lipatlisiso tse kopanetsoeng le matsapa a boetapele ba menahano. E le karolo ea mosebetsi oa bona oa ho ts'ehetsa lekala la maeto le bohahlauli, Google e tsebisitse Lenaneo la UNWTO le Google Tourism Acceleration[1]ho khothaletsa phetoho ea dijithale le boiphihlelo mabapi le ho hlaphoheloa ha lekala Europe. Ka ho sebetsa 'moho, ETC le Google li tla fapanyetsana leseli ho khothaletsa maeto a tšoarellang, ho khanna kholo ea bohahlauli le ho fana ka matlafatso ea moruo Europe ka lits'ebeletso tse kopanetsoeng tsa ho bapatsa, liwebosaete le liketsahalo, le merero ea lipatlisiso.

Eduardo Santander, Motsamaisi e Moholo oa European Travel Commission o itse: “Rona ho ETC re thabetse ho amohela Google joalo ka Setho se Kopaneng sa mokhatlo oa rona nakong eo karolo ea rona ea ho bapatsa bohahlauli ba Europe e leng bohlokoa ho feta neng kapa neng. Phatlalatso ea bohlokoa bakeng sa lefapha la bohahlauli la Europe, ho ba setho sa Google ho tla re lumella ho sebetsa 'moho ho fihlela bokamoso bo khanyang, bo matla bakeng sa maeto Europe, molemong oa batho bohle ba Europe. Khothaletso ea kholo e tšoarellang lekaleng la bohahlauli la Europe ke khubu ea leano la ETC mme re lumela hore setho sa Google se tla lumella mekhatlo ka bobeli ho sebetsa hantle morerong ona o tšoanang. ”