Noa Veine e Eketsehileng. Thuso ea ho holisa Moruo oa Lefatše

1. Amerika e emetse 'maraka oa veine o hakantsoeng ho US $ 88 billion (2020) ha China (moruo oa bobeli o moholo ka ho fetisisa lefatšeng) e lebelletsoe ho fihlela US $ 93.5 billion ka 2027.
2. Ho hakanngoa hore Japane le Canada li tla hola ka liperesente tsa 1.3 le liperesente tsa 3.1 ka ho latellana lipakeng tsa 2020-2027.
3. Jeremane e kanna ea hola ka liperesente tse ka bang 2.2 nakong ena.

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Li-wine tsa jareteng (ke hore, Sauternes / France; Tokaji Aszú / Hungary; Muscat / Italy) ke sehlopha se ntseng se hola USA, Canada, Japane, China le Europe mme se lebelletsoe ho hola ka liperesente tsa 2.8. Limmaraka tsena tsa tikoloho li emela boholo ba mmaraka ba US $ 43 billion (2020) mme e kanna ea hola ho fihlela ho US $ 53 billion ho isa bofelong ba 2027 (businesswire.com).

Le ha li-wineries tse ling li ile tsa tlameha ho koaloa ka lebaka la seoa, hoo e ka bang karolo ea boraro e ile ea khona ho ba le thekiso e ntle ho feta ea selemo se fetileng. Bahlahisi ba baholo ba ile ba bokella le ho ntlafatsa tsebo ea bona ea ho kenya veine ka libotlolong, lishelefong le matsohong a bareki.

Seo re ithutileng sona

Liphephetso tsa thekiso le kabo li ne li le ngata: Bahlahisi ba maemo a holimo le ba mabothobotho ba ne ba se ba se na libaka tsa ho jella le tsa hotele tsa hotele, likamore tsa ho latsoa li koetsoe, mme bahlahisi ba bangata ba ne ba haelloa ke sehlahisoa ho se isa lebenkeleng le mabenkeleng a lithethefatsi. Lebopo la bophirima le ile la ba le mollo o qalileng California mme oa namela ka Boroa ho Oregon o senya lithane tse likete tse makholo tsa morara libakeng tsena.

Litaba tse mpe li ne li lekantsoe ke litaba tse monate ka karolelano ea winery ea lelapa e rekotang thekiso ea inthanete e nyoloha ho tloha ka tlase ho 1 lekholong ea thekiso ho ea ho liperesente tse fetang 10 tsa thekiso eohle. Li-wineries tse nang le likamano tse ntle tsa bareki li ne li fumana mehala bakeng sa thekiso ea lihlahisoa le mehala ea mohala e bile mohloli oa bohlokoa oa lekhetho hoo e ka bang bosiu bo le bong ka ho rekisa livideo tsa dijithale ho nkela liphihlelo tse ngata tsa motho ka mong.

Litaba tse tsoelang pele tsa indasteri ha lia ka tsa nyamela. Mokhatlo o khahlano le joala o ile oa tsoela pele, bareki ba bacha ba nang le kelello e ntse e tsoela pele ho lula ka thoko, mme khaello ea matsete thekisong ea dijithale e ntse e tsoela pele ho hloka tlhokomelo. Ho boetse ho na le ngongoreho ka litheko tse ntseng li eketseha tsa thepa e ommeng, ho fokola ha thepa kantle ho boto, theko le phano ea nako ea thomello bakeng sa libotlolo tsa khalase, mabokose a mapolanka, mabokose le lipelete.

Barekisi ba bang ba kopa bareki ho chencha mapolanka ho ea lebokoseng; leha ho le joalo, ho na le khatello pampiring le lebokoseng ha ho tluoa nakong ea nako le litheko. Maemong a mang, thepa e tala e eketsehile ka liperesente tse 50. Baetsi ba likhalase ba liehisitse lebelo la tlhahiso ka 2020, mme ha ba lebelletse ho fola ka matla nako efe kapa efe haufinyane. Kaha boomers ba tlohela mosebetsi ka bongata ka lebaka la Covid, tlhoko ea ho ngolisa banna le basali ba bacha ho ba bareki ba veine e se e le bohlokoa. 

Crystal Ball Ho shebella

Ho na le bokamoso bo khanyang bakeng sa indasteri ea veine, leha ho le joalo, linnete tsa mmaraka o morphing li tlameha ho rarolloa. Ho tloha ka 2020 le ho ea pele, batho ba bangata ba tla be ba sebetsa ho tloha malapeng, bareki ba tla fallela libakeng tse haufi le litoropo mme mekhoa ena e ntseng e hola e bolela hore ho reka marang-rang ho tla tlosa bareki litsing tse ling tse seng li ntse li le teng. Ho rekisoa ha lireschorente ho tla khutla ha lithibelo li se li le thata ho feta le batho ba moo ba tšehetsang ho jella; leha ho le joalo, ho emela ho khutla ha bahahlauli ho tla hloka mamello. Lireschorente li kanna tsa hlophisa bocha litšebeletso, tsa suthela hole le setulo se felletseng sa lits'ebeletso ho ea ho maano a macha a ho etsa chelete haholoholo phano ea malapa le mehlala ea tsela ea ho tsamaea; leha ho le joalo, lifomate tsena ha li khothaletse thekiso ea joala e lebisang ho lireschorente tse ngata tse fokotsang pokello ea veine le ho bebofatsa linyehelo.

lireschorente

Lireschorente tse nyane tse ikemetseng li thefulehile ka ho fetesisa ebile esale ntlha ea mantlha ea thekiso bakeng sa veine e hlahisoang ke li-winery tse nyane tsa malapa. Lireschorente tse hapuoeng li ne li tsamaisoa ka koloi, thipa ea curbside le / kapa ho etsa kopo ea li-app le ho isa malapeng (ke hore, pizzerias, delis, literaka tsa lijo, lijo tse potlakileng le mabenkele a kofi). Sekhahla se seholo sa ho koaloa ha lireschorente se ne se le liprofinseng tse nang le litefiso tse phahameng tsa litoropo (California, Nevada, Hawaii) mme ho latela Yelp, liperesente tse 61 tsa ho koaloa ha lireschorente e tla ba tsa ka mehla; leha ho le joalo, chelete e ncha e kanna ea tsoa ho bo-rakhoebo ba tla qala ho qala 'me, nakong ea lilemo tse 4-5, butle-butle ba nkele thepa e ngata e koetsoeng ruri.

Ho na le ts'epo ea hore mebuso ea litoropo e tla tsoelapele ho lumella ho koaloa / ho atolosoa ha literata bakeng sa ho jela ka ntle leha lipatlisiso tsa Mintel li hlokometse (Loetse 2020) hore hoo e ka bang liperesente tsa 60 tsa batho ba jang ba ne ba sa phutholoha ho jella ka ntle. E le ho khothaletsa ho jella ka tlung, lireschorente li sebelisitse chelete e ngata ho kenya mechini e hloekisang moea. Hore na lits'ebetso tse tsoetseng pele tsa ho sefa li tla khothaletsa motho ea jang lijo hore a khutlele leseling ka jowl boiphihlelo ba ho ja ho ntse ho lokela ho netefatsoa. Khabareng, indasteri e shebane le ho ja lijo, tšebeletso ea ho tsamaea, le ho nka koloi.

Travel Travel

Baeti ba khoebo e bile setsi se seholo sa phaello bakeng sa lihotele, lifofane le lireschorente metseng e meholo le thekiso ea veine makaleng ana ho ka etsahala hore li bone kholo ntle le mmaraka ona. Nakong ea phokotso ea selemo sa 2+, maeto a khoebo a kanna a ba makhuts'oane ebile a le manyane ka liketsahalo tsa khoebo tse kholo tse tlang hamorao.

Litšenyehelo tsa Tšebeletso

Ho ea ka Nielsen, ho bitsa $ 1.02 bakeng sa li-ounce tse 12 ho rekisa biri, $ 0.88 bakeng sa 1.45- ounce e sebeletsang meea le $ 1.51 bakeng sa tšollo ea veine ea 5-ounce. Sena se bolela hore veine e theko e boima ho feta liperesente tse 72 ho e sebeletsa ebile e hlalosa hore na hobaneng theko e tlase ka nako e ngoe le e ngoe e le karolo e hlakileng ea pale ea katleho ea meea. Kaha ho na le likhetho tse fokolang le / kapa tse nyane tsa ho jela le libaka tse tšoarellang tsa libaka, le keketseho ea ho nka, ho ka etsahala hore lethathamo la lino tse tahang le tsona li tla fokotsoa le ho nolofatsoa.

Mefuta e meng ea ho paka

Sekhahla sa kholo ea libotlolo tsa limililitara tse 750 se theohile hammoho le boholo ba liphutheloana tse nyane ho kenyeletsoa libotlolo tsa 375-milliliter, Tetra Packs, makotikoti le libotlolo tsa mililitara tse 500. Boholo bo nyane bo ne bo ntse bo eketseha botumo pele ho covid mme bo kanna ba amohela kamohelo ho ea pele.

Haeba botlolo ea limililithara tse 750 e se e sa ratoe nako e telele - ho hola eng? Mefuta e meholo - ntho e ngoe le e ngoe e fetang sehlopha sa litara ea 1.5 haholo-holo sehlopha sa litara tse 2 kapa tse 3 se ts'oereng mokotla o ka lebokoseng ka kholo ea liperesente tsa 50+.

Papali ea boleng e shebile ho fokotsa litšenyehelo tsa ho paka. Ha li-boomers li tlohela mosebetsi, li tla kenella lilemong tse likete e le bareki ba bolokang chelete le ho fetola ts'ebeliso le tšebeliso ea chelete; leha ho le joalo, ho thata ho noa veine e monate ebe o fetohela boiphihlelong bo tlase ba boleng… ke sephutheloana sa li-3-litre tse fihlellang tlhoko ena. Bareki ba banyenyane ba bolokang chelete ba ka fumana lebokose la litefiso tsa litara tse 3 e le theko e ntle mme bakeng sa lelapa le lenyane le lula hae lijong tsa mots'eare le tsa mantsiboea, lebokose la premium e ka ba karabo e nepahetseng.

Mefuta-futa

Chardonnay e ntse e tsoela pele ho ba mefuta-futa e tsebahalang haholo; leha ho le joalo, sekhahla sa kholo ea eona se ntse se tsoela pele ho ba ho theoha ho hobe ha 2.7; merlot e bonts'a ho theoha ho hoholo - hoo e ka bang liperesente tse 10. Palesa e se e tsohile ka sekhahla sa kholo hanyane ka tlase ho lefela.

Metsoako e khubelu e khutlile ka 2020 kamora ho theoha ha 2019 mme e bontšitse kholo ea liperesente tsa 3.9. Veine e tsoekere, e khethehileng e bontša kholo e tsotehang haholoholo ka veine e nang le agave (veine e entsoeng ka agave e putsoa e betliloeng; e matlafalitsoeng ka ho tsoakoa le blanco tequila) e fifatsang likarolo tsa veine / meea ebe e bapala botumo ba tequila le margaritas tse bonts'ang kholo ea liperesente tsa 100. Veine ea Agave e na le joala bo tlase ho feta tequila mme e bapala ho moreki ea nang le maikutlo a bophelo bo botle a batlang likhalori tse fokolang. Sehlahisoa se boetse se hohela bareki ba Masepanishe ba tloaetseng sehlahisoa se rekisitsoeng Mexico. Ho tsoela pele ho tsebahala ke prosecco, sangria le sauvignon blanc.

Likarolo tsa Mmaraka

Li-baby boomers (liperesente tse 70 tsa lekeno le lahloang le karolo ea 50+ ea leruo US) li ntse li tsoela pele ho ba bareki ba kholo ka ho fetisisa ba veine. Hajoale ke karolo e le 'ngoe feela ea liphesente e arolang tšebeliso ea bona ho tloha ho Gen X (ba hlahileng mathoasong a bohareng ba bo-1960 ho isa bofelong ba bo-1970 ho isa lilemong tsa bo-1980) ka hona ba ke ke ba nkuoa e le sehlopha se hlahelletseng. Millennials (ea hlahileng pakeng tsa 1981 le 1996) ke monyetla o moholo ka ho fetisisa oa kholo bakeng sa indasteri ea veine ea Amerika e sa tsoa qala ho bontša thahasello sehlopheng sa veine. Sena ke sehlopha se hlokang ho thaba ka veine molemong oa hore indasteri e bone litefiso tsa kholo efe kapa efe e bileng teng nakong ea lilemo tse 20 ho tloha 1994 ho fihlela 2014.

Lilemo tse Sekete ha li sebetse sehlopheng sa veine ea boleng bo phahameng leha li le mafolofolo ho reka thepa ea boleng bo holimo; liperesente tse ka bang 20 tsa sehlopha sena li ja veine leha liperesente tse 33 li reka thepa ea boleng bo holimo. Patlisiso e fana ka maikutlo a hore lilemo tse likete li lieha ho kena lebaleng la theko ea veine ka lebaka la khetho ea pele ea biri ea boloi le meea, lipotso mabapi le litaba tsa bophelo bo botle tse amanang le ts'ebeliso ea joala le ho lieha ho theha mesebetsi, malapa le leruo ha ho bapisoa le meloko ea pejana.

Indasteri ea veine e lokela ho hlokomela hore bareki ba bacha ba batla ho eketsehileng ho tsoa ho lihlahisoa tseo ba li tšehetsang. Le ha maemo a batlang li-boomers a hloka ho bonts'a leruo la bona le katleho, ba likete tse sekete ba khetha ho tsebisoa ka mobu, matsatsi a kotulo, pH, winemaker le lintlha tsa veine - hore ba ka utloahala ba na le tsebo har'a metsoalle le basebetsi-'moho le bona ntle le ho nkuoa e le "show" theoha. ”

Li-wineries tse nang le tjantjello ea ho hapa karolo e nyane ea mmaraka li lokela ho tsepamisa mohopolo mesebetsing ea bona ea ho bapatsa ka litaba tse kang toka ea sechaba, tekano le phapano, ho nchafatsa metsi, ho qoba ts'ebeliso ea glyphosate, ho fumana Setifikeiti sa LEED, ho sebelisa mekhoa ea temo ea biodynamic le organic. Ka nako ena, hoo e ka bang ha ho na leseli lena le hlahang thekisong, likamanong tsa sechaba kapa matšolo a ho bapatsa kapa liwebosaeteng tsa winery.

Ho Feta Terroir

Lilemong tse leshome tse tlang, indasteri ea veine e tla fetoha ntho e ncha. Ho tla ba le kholo e tsoelang pele le bareki ba China ho kenyeletsoa li-wineries tse ncha (ke hore, Silver Heights Vineyard / Ningxia Hui Autonomous Region; Grace Vineyard / Shanxi Provence; Chateau Changyu AFIP Global / Miyun District, Beijing), le tšebeliso e eketsehileng.

Phetoho ea maemo a leholimo le ho amoheloa ha mahlale ke balemi, baetsi ba veine le barekisi li tla ama tsela eo re rekang le ho noa veine ka eona. Phetoho ea maemo a leholimo e theha libaka tse ncha tsa veine libakeng tse neng li nkuoa li sa lokela ho etsa veine. Sweden, Norway le Netherlands li qala ho hlahisa veine ea maemo a lefats'e ka lebaka la mekhoa ea ho futhumala.

Ho latela pono ea mahlale a morao-rao, li-drones le liroboto li tla eketsa boteng ba bona serapeng sa morara. Theknoloji e ncha e ntlafatsa ts'ebetso ea ho hola ka li-sensors mobung tse lebisang tsoelo-peleng tsamaisong ea mobu le ho thusa balemi ba morara ho khetha nako e ntle ea ho nosetsa lifate tsa morara. Lifofane tse fofang li ntse li lekola matšoao a lefu le komello le liroboto, ka matsoho a kang sekere a tsamaisa serapa sa morara ho faola lifate tsa morara.

Baetsi ba veine ba ntseng ba eketseha ba qala mekhoa ea temo e tšoarellang ha ba bang ba sebelisa matla a letsatsi libakeng tsa ho rekisa lifeshene 'me ba bang ba fetola liketane tsa phepelo ea thepa ho batlana le tharollo ea tikoloho e tla fokotsa phallo ea khabone ka kakaretso.

Ha motho ea noang veine a fetoha lefatše, ha ba tsotelle taba ea ho bitsa lebitso kapa ho belisa kapa litšobotsi tse ling tse khethollang veine. Ba batla veine e bonolo ho atameleha e latsoehang hamonate. Maemong a mangata, lihlahisoa tsa veine li se li ts'oana le tsa setso tsa suphamaketeng mme ho bolelang hore mabitso a veine a tla ba monate le ho feta, a ntlafatse hape a bohlokoa.

Ho sebetsana le bothata ba maiketsetso a veine, mahlale a morao-rao a theha sistimi ea netefatso le ts'epo ea blockchain. Theknoloji ea blockchain ke buka e abuoeng e abeloang ka har'a naha e abeloang rekoto ea thepa ea dijithale e sa feleng le e ke keng ea fumaneha, e e etsa e phethahetseng e le mokhoa oa ho netefatsa botlolo ea veine e ntle haholo (ke hore, Chai Wine Vault).

Ebang u mphe veine e ngata kapa u ntlohele. ” - Rumi

© Dr. Elinor Garely. Sengoloa sena sa litokelo tsa mantlha, ho kenyeletsoa linepe, se kanna sa hlahisoa bocha ntle le tumello e ngotsoeng ea mongoli.