E thehiloe ke Jessica Cordova Kramer le Stephanie Wittels Wachs, morero oa Lemonada ke ho hlahisa lipale tsa 'nete tsa motho oa pele tse totobatsang boiphihlelo bo fapaneng ba batho le ho etsa hore bohle re ikutloe re se bolutu. Lemonada e kena selemong sa eona sa boraro sa ts'ebetso ka letlapa le ntseng le hola la li-podcasts tsa mantlha tse 20, tse fihlelang limilione tsa bamameli ka khoeli. Ka 2021, Lemonada e imenne ka makhetlo a mararo lekeno la eona, ea eketsa mananeo a macha a 10, a qapa le ho tšoaea studio sa 'nete ea molumo (BEING Studios) e etelletsoeng pele ke mohlabani oa nnete oa TV Kasey Barrett, mme a etsa mananeo a mantlha a kang Written Off le Jay Ellis' Black Bar Mitzvah le Believe. Ke eena ea nang le ntlo ea khatiso Spiegel & Grau, e qalileng ka holimo ho lichate tsa podcast. Marang-rang a boetse a na le leihlo la ho tsoela pele ho atolosoa ha lefatše, ka mor'a ho shebella No. 1 e bontša Europe le In Giro con Fra (Italy) le As Me with Sinéad (Ireland).
“Mang kapa mang ea sebetsang le Lemonada o tsoha betheng hoseng ho thusa ho etsa hore lefatše e be sebaka se betere. Chelete ena e tla lumella marang-rang a rona a ikemetseng, a fapaneng, a etelletsoeng pele ke basali, a mamelwang pele ho holisa letlapa la rona feela, empa le ho holisa sehlopha sa rona, lets'oao le likamano tsa mokhatlo, le sechaba sa baetsi, "ho boletse CEO oa Lemonada Cordova Kramer. "Ho phaella ho li-KPI tsa rona tse pota-potileng bamameli le lekeno, sepheo se le seng nakong ena ke ho beha leihlo le nchocho ho mefuta-futa, ka sepheo sa ho finyella bamameli ba bacha ba US le ho feta."
"Ona ke nako e monate bakeng sa Lemonada, e lumellang basebetsi, baamoheli le balekane ho tsoela pele ho nchafatsa, ho fihlela bamameli ba bangata ka li-podcasts tsa rona, le ho fumana mekhoa ea ho kopanya sechaba sa rona liketsahalong tse etsahalang le tse etsahalang," ho boletse Ofisiri e Moholo ea Boqapi Wittels Wachs. "Li-podcasts tse ngata, ee, empa hape le ho holisa phihlello ea rona le ho tlisa litalenta le basebetsi ba fapaneng marang-rang, le tšebelisano e eketsehileng le mabitso a batlang ho fokotsa bophelo le rona."
Lemonada e thehiloe ka selemo sa 2019 kamora hore Jess (mohlahisi oa pele ea nang le Crooked Media) & Steph (sengoli, setšoantšisi sa lentsoe le motsamaisi oa theatre) ba hokahane ka lebaka la ho ithuta hore ka bobeli ba lahlehetsoe ke banab'abo bona ba ba ratang ka lebaka la overdose ea opioid. Podcast ea pele ea k'hamphani, Letsatsi la ho Qetela, e tlaleha koluoa ea opioid Amerika ka ho atamela ka letsatsi la ho qetela la bophelo ba Stefano Cordova Jr., 'me e fetoha ho ba le pono e pharaletseng ea seoa sena se rarahaneng. Ha ba ntse ba theha letoto lena, Wittels Wachs le Cordova Kramer ba bone monyetla o pharaletseng oa ho etsa hore bophelo bo fokotsehe, podcast e le 'ngoe ka nako, ka ho aha marang-rang. Basebetsi ba nako e tletseng hona joale ba lilemo li 41 ba tsepamisitse maikutlo NYC, LA, Twin Cities 'me ba sebetsa ka bonolo ho pholletsa le naha.
"BDMI e khothalelitsoe ke kholo e potlakileng ea Lemonada, lentsoe le ikhethang 'marakeng, le bokhoni ba ho etsa khafetsa litaba tsa boleng bo holimo tseo bamameli ba li ratang. Lemonada e etsa phapang e ntle maphelong a batho mme e aha khoebo e atlehileng ha e ntse e e etsa, "ho boletse Keith Titan, Molekane oa BDMI.
"Madison Wells o thabetse ho tsetela k'hamphaning ea mecha ea litaba e thehiloeng ke basali e ikemiselitseng ho bua lipale tse fetolang maikutlo ka tsela e monate e etsang hore bophelo bo be betere hanyane tseleng. Re arolelana melao-motheo ea ho pheta pale, 'me hoo ke ntho e fumanehang ka seoelo, "ho eketsa Gigi Pritzker, mothehi le CEO oa Madison Wells. Titan le Pritzker ba tla kenela Boto ea Batsamaisi ba Lemonada, hammoho le Wittels Wachs, Cordova Kramer, le Michael Buman.
"Re ile ra tseba Jess le Steph le sehlopha sa Lemonada, 'me seo re se thabelang ke hore Lemonada ke marang-rang a matla a molumo oa pele o nang le litaba tse monate, hammoho le monyetla oa ho ba ntlha ea bohlokoa bophelong ba batho ba bangata. ea ba mametseng. Mohlomong ke lebitso la lelapa, "o arolelana le Alan Patricof, mothehi oa balekane ba Greycroft ba tsetelelitseng ho Wondery, Veritonic, Sonora, Podsights le tse ling tse ngata tse qalang tsa audio-centric.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- “We got to know Jess and Steph and the Lemonada team, and what we’re excited about is Lemonada being a strong audio-first network with great content, coupled with its potential to be a real anchor-point in the lives of large numbers of listeners.
- “In addition to our KPIs around audience and revenue, one goal during this time is to keep a keen eye on diversity, with the intention of reaching new audiences in the U.
- “Madison Wells is thrilled to invest in a female-founded media company that is dedicated to telling transformative stories in an entertaining manner that make life a little bit better along the way.
