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Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena
Covid-19

Covid-19 e fetohile toro ea rona e mpe ka ho fetesisa kapa naleli ea rona e khanyang ka ho fetesisa, ho latela karolo ea moruo eo u e bitsang hae. Haeba lekhetho la hau la lekhetho le itšetleha ka katleho ho liindasteri tsa lihotele, maeto le tsa bohahlauli, u ka 'na ua soetseha haholo.

Ho qala ka Pherekhong 2020, vaerase ena e fetotse likarolo tsa moruo tse ke keng tsa hlola li hlaphoheloa ka botlalo ho fihlela 2022 kapa 2023. Beng ba thepa, ba sebetsang, batsamaisi le basebeletsi ba shebelletse ho hlakoloa ha maeto a maholo, ho emisoa ha lifofane tsa naha le tsa machabeng, ho chechisoa kapa ho hlakoloa ha kholo le nyane. liketsahalo- ntle le matla a ho e emisa. Batho ba baleha metseng e meholo mme ba qoba ho etela libakeng tsena le ha bothata ba bophelo bo botle bo sa amane le boholo ba litoropo empa ho fapana le ho se lekane hoa sebopeho le boleng ba ho lula litoropong.

Pele ho COVID-19

Likarolo tsohle tsa indasteri li ne li ntse li hola le katleho licheleteng ho isa bofelong ba 2019, empa li ile tsa angoa ke vaerase e jalang haholo e sa tsejoeng e ileng ea hasana kapele moeeng. Liindasteri tsa bohahlauli ha lia itokisetsa ho sebetsana le maemo a koluoa, leha e le libakeng tse kotsing e kholo. Patlisiso e supa hore kamora pherekano e kholo ea bophelo bo botle le boemo ba leholimo, bahahlauli ba leqe ho etela libaka tsena mme, ho eketsa boemo bo boima ba litaba, mebuso e beha litšitiso ho baeti ba eang libakeng tsena.

Likhakanyo tsa moruo li fana ka maikutlo a hore indasteri e nang le likarolo tse ngata ea bohahlauli e ke ke ea hlaphoheloa nakong e khuts'oane kapa haufinyane kaha tlhoko e hatelloa ke chelete, mme ho theoha ha lekeno ho baka ho theoha ho ts'oanang kapa ho tebileng ts'ebelisong ea lihlahisoa / lits'ebeletso tsa bohahlauli. Ntle le moo, ho kanna ha ba le phetoho ea tlhoko ea sebaka seo u eang ho sona ho tloha lipakeng tsa machabeng ho ea libakeng tsa lehae.

E pepesitsoe

Indasteri ea hotele e kotsing haholo ha e na le mathata kaha ts'ebetso e ipapisitse le tlhoko e tsoang ho bahahlauli. Ka ho koaloa ha boema-fofane, ho hlakoloa ha lifofane tsa lifofane, le ho arohana ha batho ba bang, ho bile le tlhoko e nyane kapa ha ho na tlhoko ea likamore tsa hotele ho felletseng ka ho fokotseha ha bolulo le lekeno, phokotso ea mesebetsi le ho senyeha ha thepa e sa sebelisoang, e sa hlokomeloeng.

Maemo ana a fetohang a bakile ntlafatso ea maano a ho boloka / ho hlakola, ho tloha ho a thata haholo ho feto-fetoha. Ntle le moo, fensetere ea ho boloka libuka e se e le khuts'oane ebile e le khuts'oane likarolong tse ngata tsa mmaraka, ka bobeli ba boikhathollo le bahahlauli ba khoebo ba batla ho saroloha ka litefiso, litefiso le maano a ho hlakola.

Mebuso: Na ke Matla a Sebele?

Liketso tse nkuoeng ke mebuso le baetapele ba makala a ikemetseng li ka thusa kapa tsa sitisa indasteri; ka bomalimabe, ha ho basebeletsi ba khethiloeng kapa batsamaisi ba shebelletsoeng ka mekhahlelo ea indasteri ka hona liketso le mesebetsi ea bona e kanna ea qobella ho fapana le ho thusa le ho tšehetsa. Ho bohlokoa hore, kamora mathata, maemo ohle a mmuso a tsepamise mohopolo papatsong ea bohahlauli le papatsong, empa ho bohlokoa le ho feta, a shebane le leano la lichelete le tsa lichelete, ho nolofaletsa mekhatlo ea bohahlauli ho eketsa mokoloto le ho ts'ehetsa ts'ebetso.

Etsa eng?

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Hotele ka 'ngoe e tla ba le litlamorao tse mpe tsa COVID-19 ka tsela ea eona e ikhethang. Hore na monga / moifo oa sehlopha o arabela joang liphephetsong ho latela hore na hotele e amehile joang. Ts'usumetso e tla bonoa ho tsoa prism ea boholo, sehlopha, franchise kapa tsamaiso ea lelapa.

Beng ba hotele ba shebaneng le thepa e holimo 'marakeng e nang le lebitso ba kanna ba sebetsana le liphephetso hantle le ka' nete hobane batsamaisi ba litsebi, ba bapala karolo ea bohlokoa boitekong ba ho hlaphoheloa, ba tla etella pele. Batsamaisi bana, ba ikarabellang ho leano, lits'ebetso tse ncha, le litataiso tsa basebetsi, le puisano, ba maemong a ho tsosa mekhoa ea boqapi mesebetsing le ho khothaletsa boqapi. Maemong a 'maloa, koluoa ​​e kanna ea senola phetoho hoteleng, ho fumana limmaraka tse ncha le / kapa melemo e meng e ikhethang ea tlholisano.

Mosebetsi ha o bonolo

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Batsamaisi ba lihotele ba tla kopuoa ho buisana le ho sebelisana le bankakarolo ba bohlokoa ba kahare le ba kantle, ho hlophisa bocha kapa ho fokotsa litšenyehelo ka kakaretso, ho kenyeletsoa ho hlakola kapa ho buisana bocha ka litumellano le barekisi le barekisi ka tlhokomelo e khethehileng ho baemeli ba maeto le bahahlauli. Ba tla fuoa mosebetsi oa ho theha melapo e mecha ea lekhetho le ho supa likarolo tse ncha tsa mmaraka. Batsamaisi ba phahameng ba tla tlameha ho:

  1. Nchafatsa mafapha ohle le linako ho latela mesebetsi e mecha e amanang le mathata,
  2. Basebetsi ba ts'ehetso ho mamella phephetso ea 'nete e ncha,
  3. Rala le ho sebelisa maano a ho hlakola a macha le a fetolehang habonolo, ha o ntse o fetola mekhoa, litekanyetso le lits'ebeletso ho sebetsa maemong ana a macha, le
  4. Hlahloba hape pokello ea lintlha tse sebetsang le tsa lichelete, ho e sekaseka le ho e lebella ho sebetsana le litlamorao tsa mathata.

Ho ka etsahala hore basebeletsi ba tla hloka lits'ebetso tse ncha, mananeo a thuto mabapi le tlhokomeliso ea bophelo bo botle le polokeho, le lisebelisoa tse ncha tsa bohloeki le lits'ebetso tse tla sebelisoa kamora COVID-19.

Mebaraka e Mecha ea Target

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Linaheng tse ling vaerase ena e thehile limmaraka tsa nakoana tse ncha bakeng sa bolulo ba lithaka esita le thepa ea Airbnb e kene setšoantšong e etsa hore likamore li be teng bakeng sa ho itšehla thajana ha baahi ba khutlelang linaheng tsa bona kapa ba hlokang ho arohana le malapa a bona hobane ya ho kula.

Limmarakeng tse ling, basebelisi ba lihotele le bafani ba mahlale a lihotele ba aha sethala sa ecommerce kapa ba hokahanya thepa ka kotloloho, ba fana ka lits'ebeletso tsa tlhokomelo ea bophelo (ke hore, libethe kapa lits'ebeletso tsa ho hlatsoetsa basebetsi ba bongaka le lipetlele). Le ha likamore li lokolohile ho basebeletsi ba tsa bophelo bo botle, mebuso e mengata e lefa lihotele hotele bakeng sa marobalo, e thusa beng / batsamaisi ho lefella litšenyehelo tsa bona tse sa fetoheng.

Linaheng tsa Amerika, Hospitalityhelps (Cloudbeds) le Hospitality for Hope (American Hotel and Lodging Association), li etella pele boiteko boo. Intercontinental Hotel Group (UK), Accor (France) le Apalleo, mofani oa thepa ea mahlale Jeremane (Hotelheroes), ba fana ka thuso. Ho la Poland, GK Polish Holding Company e ts'ehetsa basebetsi ba tsa bongaka le basebetsi ba sepetlele ka ho fana ka lijo le bolulo ka phumants'o ka lihotele tsa bona tsa Hotels for Medics Foundation.

Tlhahlobo ea 'Nete. Eseng Monahano oa Boselamose

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Baetapele ba indasteri ba tloaetse ho etsa lintho ka mokhoa o tsotehang haholo mme Michelle Russo, Mothehi / CEP oa lihotele tsa HotelAVE webosaeteng ea hae o re, "… ho thata ho itšetleha ka nalane ea nalane kapa ho putlama ha moruo ho fetileng ho fihlela liqeto tse hlokahalang kajeno."

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Chris Hague, Ofisiri e ka Sehloohong ea Ts'ebetso bakeng sa HotelAVE, oa hlokomela hore, "lihotele tse ngata li ntse li na le basebetsi ba bangata mosebetsing mme ba bangata ba tlohile ka ho sa feleng," a hlokomela hore ho hlaphoheloa ha indasteri ho ke ke ha potlaka. Hague e fumana hore, "Lihotele tse koetsoeng li ntse li tsoela pele ho lekola litšenyehelo / lits'ebetso ka ho shebana le 'ho lahleheloa ke hanyane,'" athe "lihotele tse bulehileng li shebane le ho fumana tlhoko e lekanyelitsoeng e teng hona joale le ho fokotsa litšenyehelo tse laoloang, ha ho ntse ho netefatsoa polokeho ea basebetsi le baeti. tse etsoang pele. Ho ea ka Hague, "Beng ba bangata ba ntse ba lekola mehloli e meng ea tlhoko bakeng sa ho sebetsana le sefefo sena ha ba bang ba sebelisa monyetla oa tikoloho ea hajoale ho nchafatsa libaka tse se nang bolulo le ho li beha bocha."

Nako e fetileng e ntse e kenella libukeng tsa nalane mme joale ke nako ea ho rala bokamoso. Hague e khothaletsa batsamaisi, "ho nts'etsapele mekhoa ea boqapi ea ho sebelisa sebaka sa kantle le libaka tsa bona" ​​mme e fana ka maikutlo a hore lihotele, "li tsepamisitse maikutlo ho phahamiseng bohloeki bohle le liphihlelo tse sa ameheng…"

Hague e na le ts'epo ebile e bona botsitso ba indasteri, boiqapelo le boits'oaro bo matla ba ho sebetsa - tsohle li hlokahala hore indasteri e nchafatsoe. O na le bonnete ba hore, "theknoloji e tla tsoelapele ho ntlafatsa boiphihlelo ba baeti… mme mesebetsi e meng ea mesebetsi e ka nkeloa sebaka ke liroboto. Leha ho le joalo, re ntse re tsoela pele ho bona ho eketsoa mesebetsi le liphetoho tse ncha ka hoteleng ha baeti ba ntse ba batla libaka tsa bolulo tse nang le boiphihlelo. "

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Matt Fairhurst, CEO le Cofounder oa Skedulo, le bona ba bolela esale pele ho fola butle ha "ha mathata a hajoale a bakile khoao ea bareki le ho tsilatsila, haholoholo mohopolo oa ho eta le ho amohela baeti. Batsamaisi ba lihotele joale ba fuoe mosebetsi oa ho etsa hore bareki ba boele ba ba tšepe, ba ahe bocha mesebetsi le ho fumana chelete e lahlehileng. ” Fairhurst o khothaletsa hore, "E le ho khutlisa baeti ka polokeho le ka nepo, batsamaisi ba lihotele ba hloka ho tsetela ho lits'ebetso tse matla le ho tšehetsa theknoloji e tla fokotsa mathata, ho bebofatsa mesebetsi ea basebetsi ba pele le ho ntlafatsa boiphihlelo ba bareki."

Fairhurst o boetse o fumana hore, "Ha melaoana ea mmuso e fetoha khafetsa le maano a lihotele, basebetsi ba ka pele ba ka sithabetsoa kapa ba ferekanngoa, ho baka litsamaiso tsa polokeho tse hlolohetsoeng (joalo ka ho hloleha ho roala limaske kapa ho hloekisa ho sa lumellaneng ha libaka tse phahameng). Baeti ba hloka ho ikutloa ba kholisehile hore polokeho ea bona e behiloe pele le hore basebetsi ba tsamaellana le melaoana le puisano. ” Fairhurst o hlokomela hore ho se lumellane litšebeletsong le lits'ebetsong tsa hotele ho kanna ha qetella e le litlhahlobo tse mpe kapa moeti ea sa khutleng.

Fairhurst e khothaletsa ts'ebeliso ea mahlale a marang-rang e le mokhoa oa ho khutlisa ts'epo le boits'epo ha ka nako e ts'oanang e sireletsa basebetsi mme e khothaletsa, "Ho hlahloba - ka li-code tsa QR, ho fana ka likarete tse lahloang le likhetho tsa ho patala ntle le puisano," tse fokotsang "ho ikopanya le libaka tse phahameng tse amang maikutlo"

Ho arohana hoa sechaba ho bohlokoa ho elelloa ho pholletsa le hotele mme Fairhurst e eletsa batsamaisi hore ba batle theknoloji e lekolang le ho lekanyetsa bokhoni ba likamore le libaka tse ling tse nang le batho ba bangata haholo, ho kenyeletsoa bara, resturante, boikoetliso, letangoana le libaka tse ling tsa phomolo.

Lits'enyehelo tsa litšenyehelo li kanna tsa ba tsa mantlha ka mor'a COVID-19 mme Fairhurst e eletsa ts'ebeliso ea "Automated communication solutions" ho thusa ho hopotsa baeti ka maeto a tlang le ho kopa netefatso ea peeletso bakeng sa matsatsi a batloang haholo, "mme e khothaletsa lethathamo la balebeli e le hore batsamaisi ba ka khona likamore tse hlakotsoeng.

Mokhatlo oa Fairhurst, Skedulo, hajoale o ntse o lekola ts'ebeliso ea mahlale a phahameng a hlophisang ka bo eona le ka bohlale ho hlophisa palo e kholo ea batho ba etsang likopano le ho fetola theknoloji ho indasteri ea hotele. Mahlale a morao-rao a ka sebelisoa ho hlophisa linako tsa ho fihla ha moeti le ho fokotsa palo ea batho ba ka har'a lifti. E ka boela ea fana ka leseli ho batsamaisi ba lihotele mabapi le tlhoko ea nako ea letsatsi kapa ea letsatsi la beke, e lumellang liqeto tse bohlale ho etsoa mabapi le linako tse loketseng tsa ho hloekisa le litlhoko tsa basebetsi.

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Jay Stein, CEO oa Dream Hotels, o laetse batsamaisi ba hae ba thepa hore ba "tlatsetse tataiso ea Bolulo e Sireletsehileng ea American Hotel and Lodging Association," mme lets'olo la papatso bakeng sa lihotele tsa hae le hatisa tsamaiso ea likhoerekhoere le boiketlo ba sechaba ka sepheo sa ho arolelana molaetsa oa bophelo bo botle le polokeho oa Dream.

Stein o nka theknoloji e le karolo ea ts'ebetso e tsoelang pele ea hore, "Liroboto, AI le mahlale a mang a tla tsoela pele ho bapala karolo e kholo indastering ea kamohelo ea baeti, empa sena e bile 'nete le pele ho lefu la seoa," a qotsa "ho kena ho se nang mohala, iPads bakeng sa ho hlophisa esale pele , le lisebelisoa tse thusang ho kena. ” Stein ha a lebelle hore moralo o mocha oa hotele kamora 'COVID-19; leha ho le joalo, litšebeletso li ka fetoloa ka ho kenyelletsa "lisebelisoa tsa letsoho kapa mohlomong le lisebelisoa tse bonolo ho li hloekisa le ho li hlakola"; leha ho le joalo, ha a nahane hore baeti ba tla qala ho bona likamore tsa likopano tse nang le litulo tsa ka ho sa feleng tse hahiloeng ka maoto a tšeletseng, leha Stein a fumana hore moralo oa hotele ke oa bohlokoa ho hlahisa "boiphihlelo ba hotele ea mabothobotho".

Na re ntse re le teng?         

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Post-COVID-19 ha ho na monyetla oa hore mokhoa oa ho lekanyetsa moruo bakeng sa ho etsa liqeto o tla khutla kaha ha o sa na thuso ho etsa likhetho hoteleng, maetong le bohahlauli. Likhetho tsa hore na u ete neng, kae le hobaneng li ka 'na tsa se ke tsa utloahala ka ho felletseng kaha motsamai o tla ba le tlhaiso-leseling e fokolang mme a sa tsebe mekhoa e meng e ka bang teng.

Ho felloa ke tšepo ho baetapele ba mmuso le ba poraefete, ho fumana tlhaiso-leseling e nepahetseng ho tla ja nako le matla a mangata mme ho e-na le ho baka ketso ea GO, ho tla qetella ka qeto ea "emela 'me u bone". Tsela eo baeti ba boithabiso kapa bahoebi ba ka bang le eona ba etsang lipeeletso, likhokahano le baemeli ba maeto le basebeletsi ba lihotele, ba odara lino tse tahang bareng kapa reschorenteng, kapa ba sesa ka letamong - liketso tsohle le likamano li tla fetoha ntho e ncha. Liphetoho ha li etsoe ka boithatelo kapa ka boikhethelo, li laeloa ke mekhatlo ea mmuso, litsebi tsa tlhokomelo ea bophelo le boetapele ba indasteri.

Qalong ea mathata mekhatlo e mengata e emisitse boiteko ba bona ba ho bapatsa mme e lekanyelitse likhokahano tsa bona tsa kahare le tsa kantle ho theha tlhoko ea melaetsa le mekhoa e mecha e etselitsoeng ho sebetsana le nnete e ncha.

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

Butle-butle liteishene tsa puisano lia buloa, empa ka tlhokomeliso e kholo. Mohato o mong le o mong tseleng, ho tloha ts'ebetsong ea lipatlisiso le peeletso ka boiphihlelo ba ho kena / ho tsoa o ntse o hlahlojoa bocha.

Joalokaha Marshall McLuhan a fumane, "Mokhoa ona ke molaetsa." Se boleloang, kamoo ho buisanoang ka sona, le liteishene tse khethiloeng - kaofela li hloka tlhahlobo 'me li tla ba bohlokoa haeba sepheo e le ho theha likhokahano le mebaraka e shebiloeng. Lihotele tse ling tse nang le baeti ba tšepahalang li tla fumana melaetsa e shebaneng le bophelo bo botle le polokeho e amanang le baeti bana. Bakeng sa lihotele tse ling, ba tla tlameha ho iqapela bocha kaha mebaraka e fetohile ka lebaka la lekeno, mosebetsi, boholo ba lelapa le maemo a bolulo. Lelapa le neng le shebile sebakeng / moahong e le hore ba qete nako e ngata ba le 'moho ba ka batla matsatsi a phomolo moo hole ho leng kaholimo ho lenane la bona la mantlha. Se tla hlaha e tla ba Moeti e mocha 'me palo ea batho le maikutlo a kelello a moeti enoa ha li so hlalosoe.

Mmaraka o mong le o mong oa lehae, oa naha le oa machabeng o tla ikhetholla, ho ipapisitsoe le melao, melao le melaoana e behiloeng ke mebuso ka ts'ebelisano le litsebi tsa tlhokomelo ea bophelo. Baokameli ba lihotele ba tla tlameha ho iqapela maano a bona a macha ho latela litlhoko tsena. Likopano le mananeo a khothatso, hang ha sebaka se setle sa tlhahiso ea lekhetho hoteleng se ka khutla - empa butle. Lihlopha tsa barekisi li tla tlameha ho lekola limmaraka tsa bona tsa mohloli le ho nahana ka mekhoa ea ho its'oarella ho bareki ba bacha le / kapa lihlahisoa le lits'ebeletso tse ncha ho fihlela litlhoko le litlhoko tse fetohang.

Haha Mohlala o Molemo

Tsamaiso ea Hotele, COVID-19, Mmuso / Lipolotiki le Uena

E kanna ea ba nako e nepahetseng ea ho chesa chate ea khale ea mokhatlo le ho nahanisisa ka ts'ebetso eohle ea botsamaisi ka mohopolo oa ho ntlafatsa basebetsi ho latela ho tebeloa mosebetsing, ho tlohela mosebetsi, litlaleho tse ncha tsa bareki le mahlale a mahlale a macha a tla susumetsa liphetoho tse ngata hoteleng, ho tloha moo o eang teng le tlhahisoleseling ea tlhahiso ea hotele. , ho boloka, ho ea mabenkeleng, ho jela, boithabiso, litšebelisano tsa litsebi le tsa sechaba.

Re phela nakong ea likotsi le ho se tsitse, empa re labalabela ho fumana litsela le mekhoa ea ho khutlisa boits'epo leetong la boithabiso le khoebong. Liindasteri tsa hotele, maeto le tsa bohahlauli lia fetoha, li fetohela mokhoeng o mocha oa khoebo. Indasteri e atlehile ho ikamahanya le lilemo tse sekete, 'me ho qotsa Fred Rogers (Monghali Rogers), "Hangata ha u nahana hore u qetellong ea ntho e itseng, u qalong ea ho hong."

© Dr. Elinor Garely. Sengoloa sena sa litokelo tsa mantlha, ho kenyeletsoa linepe, se kanna sa hlahisoa bocha ntle le tumello e ngotsoeng ea mongoli.

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