Generation Hashtag e tla ba mokhanni oa bohlokoa bakeng sa kholo ea bohahlauli ba niche

Generation Hashtag e tla ba mokhanni oa bohlokoa bakeng sa kholo ea bohahlauli ba niche
Generation Hashtag e tla ba mokhanni oa bohlokoa bakeng sa kholo ea bohahlauli ba niche
Avatar ea Harry Johnson
ngotsoeng ke Harry Johnson

Generation Hashtag ke matla a susumetsang moruo oa boiphihlelo, o hlalosoang e le moruo oo ho ona thepa le litšebeletso li rekisoang ka ho totobatsa phello ea botho eo ba nang le eona bophelong ba batho.

Ho ea ka tlaleho e sa tsoa hatisoa, 'Niche Tourism, 2022 Update - Thematic Research', tlhokahalo ea matsatsi a phomolo a bohahlauli le liphihlelo e ntse e eketseha har'a Generation Hashtag (e hlalosoang e le batho ba tsoetsoeng pakeng tsa 1991 le 2005).

Generation Hashtag ke matla a susumetsang moruo oa boiphihlelo, o hlalosoang e le moruo oo ho ona thepa le litšebeletso li rekisoang ka ho totobatsa phello ea botho eo ba nang le eona bophelong ba batho. Ka hona, e hokahane haufi-ufi le bohahlauli ba niche ka lebaka la mefuta e mengata ea maeto a motho ka mong le liphihlelo tse ka fanoang.

Phuputsong ea Global Consumer ea Q1 2021, ba arabelitsoeng ba ile ba botsoa hore na sehlahisoa/tšebeletso e etselitsoeng litlhoko tsa bona e ama khetho ea bona ea sehlahisoa hakae. Patlisiso e fumane hore 27% ea Gen Z le 26% ea Lilemo Tse Sekete ba itse 'kamehla e susumetsa khetho ea ka ea sehlahisoa,' e leng liphesente tse peli tse phahameng ka ho fetisisa ho lihlopha tsohle tsa lilemo tse entsoeng lipatlisiso, le 3% ka holimo ho karolelano ea lefatše lohle.

Global Consumer Surveys ho tloha Q4 2018, Q3 2019, le Q3 2021, e neng e botsa baeti hore na ba nka matsatsi a phomolo a mofuta ofe, e bonts'a khetho e ntseng e eketseha ea mefuta ea maeto a niche har'a bacha ba baholo.

0 | eTurboNews | eTN

Liphetho li bonts'a keketseho ea butle-butle ea botumo bakeng sa mefuta e fapaneng ea maeto a marang-rang ho kenyelletsa le papali, gastro, eco, LGBTQ le matsatsi a phomolo a bophelo bo botle ka har'a sehlopha sena. Leha ho le joalo, liperesente tsa ba arabelitsoeng ke Generation Hashtag ba nkang maeto a mangata a tloaelehileng joalo ka matsatsi a phomolo a litoropo, 'me bohahlauli ba letsatsi le bohahlauli ba lebopong bo lula bo tšoana liphuputsong tsohle tsa selemo.

Likhetho tsa Generation Hashtag li thusa ho khanna mefuta e mengata ea bohahlauli ba niche ho ea boemong bo latelang. Hoo e ka bang mefuta eohle ea bohahlauli ba niche e kentsoeng liphuputsong lilemong tse tharo tse fetileng e bonts'itse keketseho ea tlhoko e tsoang ho sehlopha sena. Moloko ona ke bokamoso ba indasteri, 'me liphetho li bonts'a hore tlhoko ea bona ea mefuta ea maeto a marang-rang e tla thusa ho ntlafatsa ntlafatso e tsoelang pele ea bohahlauli.

Batho ba baholo ba bacha ba labalabela ho ba le liphihlelo tse monate le tse nang le morero. Ka hona, boleng bo lemohuoang hangata ha bo theohe ho theko feela. Likhamphani tsa maeto le tsa bohahlauli tse sebetsang makaleng a niche li tlameha ho tsepamisa maikutlo ho Generation Hashtag ka har'a matšolo a papatso. Mmaraka ona o arohaneng haholo o ka sebetsa e le eona ntho e ka etsang qeto mabapi le ho hlaphoheloa ha lik'hamphani tse ikhethang le kholo ea nako e tlang.

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Avatar ea Harry Johnson

Harry Johnson

Harry Johnson e bile mohlophisi oa kabelo bakeng sa eTurboNews ka lilemo tse fetang 20. O lula Honolulu, Hawaii, ’me o tsoa Europe. O thabela ho ngola le ho akaretsa litaba.

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