Har'a lipelaelo tse hlakisitseng nako ea morao-rao ea COVID-19, ho fanoe ka monyetla o neng o e-so ka o e-ba teng oa hore re nahane bocha ka maano a ho aha botsitso ba indasteri ea bohahlauli ea Jamaica.
The Lekala la Bohahlauli la Jamaica esale a buella lekala le tsitsitseng moruong, le kenyeletsang batho bohle sechabeng le tikolohong; Leha ho le joalo, koluoa ea COVID-19 e potlakisitse boitlamo ba rona ba ho nahana bocha ka bohahlauli ho holisa tlatsetso ea bona ho boiketlo ba sechaba le moruo oa naha le baahi ba eona.
Ka hona ke thabile haholo ho ba setho sa Mokhatlo oa Machaba a Kopaneng oa Bohahlauli ba Lefatše (UNWTO) le setjhaba sa lefatshe lohle ho ketekeng bohlokwa ba Letsatsi la Lefatshe la Bohahlaudi, le ketekwang ka la 27 Loetse tlasa mookotaba: “Ho Nahanisisa Bohahlaudi”.
Ho ea ka UNWTO:
"Sena se bolela ho beha batho le polanete pele le ho tlisa e mong le e mong ho tsoa mebusong le likhoebong ho ea sechabeng sa lehae ho pota-pota pono e arolelanoang bakeng sa lekala le tsitsitseng, le kenyeletsang le le tsitsitseng."
Sehlooho sa Selemo sena sa Letsatsi la Lefatše la Bohahlauli le sona se tla tataisa mesebetsi ea Jamaica bakeng sa Beke ea Temoso ea Bohahlauli (TAW), e qalang ka la 25 Loetse ho isa la 1 Mphalane, ha re ntse re tsoela pele ho hlokomelisa ka bohlokoa ba bohahlauli le boleng ba bona sechabeng, setso, lipolotiki le moruo.
Tsena li akarelletsa:
- Baphatlalatsi ba letsatsi le letsatsi ba totobatsang matsapa a Lekala la Bohahlauli le mekhatlo ea lona ea sechaba e khothaletsang boiqapelo bohahlauling.
– Tšebeletso ea Kereke ea Thanksgiving
- Letoto la Thuto ea Virtual Edmund Bartlett
– Pontšo ea Setaele Jamaica Runway
– Seboka sa Pono ea Menyetla ea Bohahlauli
– Seboka sa Bacha
- Seboka se Ikhethileng sa Tsebo ea Virtual
– Ho Thakholoa Semmuo ha Sehokelo sa Bohahlauli ba Bohahlauli
- Lipuisano tsa ho bua likolong ho pholletsa le Jamaica
– Mosebetsi oa Kopanelo le Bankakarolo ba Bohahlauli
- Tlholisano ea Bacha ea Poster, har'a mesebetsi e meng e kenyang letsoho
Mmoho le balekane ba rona ba bohahlaudi ba ikemiseditseng, re ntse re rera tsela e atlehang ya ho fihlella ho hlaphoheloa ho tsitsitseng seo se nolofalletsang indasteri ea bohahlauli hore e tsoele pele ka tsela e kholo. Sena se bohlokoa hobane indasteri ea bohahlauli ea Jamaica ke mohloli oa bohlokoa oa chelete, mesebetsi le leruo bakeng sa naha.
Indasteri e hlahisa mesebetsi e tobileng bakeng sa batho ba 175,000 ba Jamaica le mesebetsi e sa tobang bakeng sa batho ba fetang 354,000 ba Jamaica, ho kenyeletsoa basebetsi ba lihotele, lihoai, barekisi ba mesebetsi ea matsoho, bo-ramehlahisi le bo-ralipalangoang. Hape, ke eona e kenyang letsoho ka ho fetisisa ho GDP, mohloli o ka sehloohong oa lekeno la kantle ho naha ebile ke o mong oa mehloli e meholo ea thepa ea kantle ho naha. Ka kakaretso, lekala la bohahlaudi le hodile ka 36% dilemong tse 30 tse fetileng kgahlanong le kakaretso ya kgolo ya moruo ya 10%.
Ho nahanoa bocha ka bohahlauli ba Jamaica ho tataisoa ke Leano la rona la Blue Ocean, le bapalang karolo e ka sehloohong ho tsosoloseng indasteri ea bohahlauli ea Jamaica. E hloka hore ho thehoe mekhoa ea khoebo e tlohang ho ea setso e ipapisitseng le tlholisano le maemo. Ka ho sebelisa lintlha tsa bohlokoa tsa moralo ona, re fetisitse tsepamiso ea rona ea leano ho e 'ngoe ea ntlafatso ea boleng ka phapano ea lihlahisoa le mefuta e fapaneng.
Re bula limmaraka tse ncha le ho theha tlhokahalo e ncha libakeng tsa mebaraka tse sa tsekoeng ho e-na le ho theosa ka tsela e hatileng le ho qothisana lehlokoa le limmaraka tse phetheselang.
See se bolela'ng fatše? Re sebelisa setso le lefa la rona ho pheta pale ea 'nete ea Jamaican; ho theha liphihlelo tse tla ntša baeti lihoteleng le ho kena metseng ea rona; kwetliso le ho aha bokgoni ba batho ba rona ho arabela indastering e dulang e tswela pele; ho nchafatsa maikutlo a rona mabapi le tiisetso ea sebaka; le ho fana ka tshehetso ya setegeniki le ya ditjhelete bakeng sa Dikgwebo tse Nyenyane le tse Mahareng tsa Bohahlaudi (di-SMTE), tse kenyang letsoho haholo bonneteng le kakaretsong ya boiphihlelo ba moeti.
Ha re ntse re ela hloko Beke ea Temoso ea Bohahlauli, lekala lena le tsoela pele ho sebetsa ka mokhoa o tlontlollang. Sena se totobatsoa ke Planning Institute of Jamaica's (PIOJ) April ho isa Phuptjane 2022 Quarterly Report, e bonts'ang hore bohahlauli bo ntse bo tsoela pele ho ntlafatsa pholiso ea moruo oa Jamaica kamora COVID-19. Moruo o holile ka 5.7% nakong ea kotara, ha e bapisoa le nako e tšoanang ka 2021, 'me lekala la bohahlauli le la kamohelo ea baeti le kentse letsoho haholo.
Ho ea ka PIOJ, Theko ea 'Nete e Ekelitsoeng bakeng sa Lihotele le Lijo tsa Lijo e hotse ka 55.4%, e bonts'ang keketseho e matla ea baeti ba tsoang limmarakeng tsohle tse kholo.
Ntle le moo, nako ea ho lula e khutletse maemong a 2019 a masiu a 7.9 ha, habohlokoa le ho feta, kakaretso ea tšebeliso ea moeti ka mong e eketsehile ho tloha ho US$168 bosiu ho isa ho US$182 motho ka mong bosiu bo bong. Sena ke sesupo se hlakileng sa ho tiea ha lekala la rona la bohahlauli.
Katleho ena e kholo ke ka lebaka la boikitlaetso le mamello ea Lekala la heso le mekhatlo ea lona ea sechaba, basebetsi le balekane ba rona ba bohahlauli, le batho ba Jamaica. Ke leboha boitlamo ba hau bo tsoelang pele lekaleng lena la bohlokoa. Katleho ea bohahlauli e ne e ke ke ea khonahala ntle le uena.
Ke u mema hore u kopanele mesebetsing ea rona e khethehileng, ho pholletsa le liforomo tsohle tsa setso le tsa digital bekeng eohle. Ha ke qetella, ke fetisa liteboho tse kholo ho sehlopha se hlophisang, se kenyeletsang baemeli ba Lekala le mekhatlo ea lona ea sechaba hammoho le lihlopha tsa rona tsa ba amehang litabeng tsa bohahlauli, bakeng sa beke eo ke nang le bonnete ba hore e tla ba e khahlapetsang le e ntle haholo.
Kea le leboha mme Molimo a le hlohonolofatse kaofela.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Ka hona ke thabile haholo ho ba setho sa Mokhatlo oa Machaba a Kopaneng oa Bohahlauli ba Lefatše (UNWTO) and the global community in celebrating the significance of World Tourism Day, which is being observed on September 27th under the theme.
- This year's World Tourism Day theme will also guide Jamaica's activities for Tourism Awareness Week (TAW), which runs from September 25 to October 1, as we continue to raise awareness of the importance of tourism and its social, cultural, political and economic value.
- Together with our committed tourism partners, we are charting an effective course towards sustainable recovery that is enabling the tourism industry to rebound in a big way.
