American Airlines e thehile lets'olo la papatso la naha bekeng ena le reretsoeng baeti ba US Hispanic ka boiteko ba ho eketsa khoebo ea Amerika le ho thusa batho ba Latino ba ntseng ba eketseha.
Ka letšolo lena le lecha, Amerika e batla ho tsoela pele ho ba sefofane sa khetho, ho kopanya Latinos le malapa a bona ka ho finyella litlhoko tsohle tsa bona tsa maeto - ho ba hokahanya le bo-mphato ba khoebo le baratuoa ba bona karolong efe kapa efe ea lefats'e.
"Amerika e bile le boitlamo ho palo ena ea batho ba bohlokoa ka lilemo tse mashome," ho boletse Dan Garton, motlatsi oa mopresidente oa Amerika oa tsa mebaraka. "Joaloka sefofane se etelletseng pele sa US se sebeletsang Latin America, hammoho le setho se thehiloeng sa Oneworld(R) Alliance, re maemong a matle a ho fana ka ts'ebeletso e nolofalletsang malapa ho lula a buisana le baeti ba khoebo ho etsa khoebo. .”
Letšolo lena - le qapiloeng ke mokhatlo oa khale oa Amerika oa Sepanishe oa Amerika, Zubi Advertising Services, Inc. - le tla shebana le bareki ba Masepanishe ka papatso ea likhatiso tse hatisitsoeng le marang-rang a maholo a TV a puo ea Sepanishe, Univision le Telemundo, har'a mecha e meng ea litaba. Sepheo sa letšolo lena ke ho hlokomelisa batho ba Hispanics haholoanyane ka melemo ea ho ba setho sa lenaneo la American Airlines AAdvantage.
Mokhoa oa litsela oa Amerika oa Latin America/Mexico hona joale o ithorisa ka libaka tse 40 linaheng tse 17, ho kenyeletsoa libaka tse hlano tsa Ntsu ea Amerika Mexico. Ho phaella moo, Ntsu ea Amerika le ea Amerika e fofa ho ea San Juan, Puerto Rico, le libaka tse hlano tsa Dominican Republic.
Ho feta moo, Amerika e sa tsoa eketsa ts'ebeletso e ncha Madrid, Spain, e qala lifofane tse sa emeng ho tloha Dallas/Fort Worth International Airport ka Mots'eanong. American e boetse e fofela Madrid ho tloha Miami, le Barcelona, Spain, ho tloha John F. Kennedy International Airport e New York.
