Selemo se seng le se seng IdeaWorksCompany e sekaseka liphatlalatso tsa lekeno la lifofane bakeng sa lifofane lefatšeng ka bophara. Liphetho tsena li sebelisoa lenaneng le leholoanyane la lik'hamera (le neng le le 184 bakeng sa 2017) ho hakanya tšebetso ea chelete e thusang lik'hamphani tsa lefats'e. Ts'ebetso ea la carte ke karolo ea bohlokoa ea lekeno la tlatsetso mme e na le lisebelisoa tseo bareki ba ka li eketsang boiphihlelo ba bona ba maeto a sefofane. Tsena li kenyelletsa litefello tse lefuoang bakeng sa thoto e hlahlobiloeng, litulo tseo u li abetsoeng, lijo tseo u ka li rekang, ho palama kapele le boithabiso ba ka har'a sekepe. Ho tsena, lekeno le tsoang ho thoto e hlahlobiloeng le le leholo ka $23.6 bilione ka thekiso e hakanyetsoang ea 2017.
Lipalopalo tsa CarTrawler Global tsa la Carte Revenue
Lifofane tse thehiloeng ho: 2017 2010 2017 Ha li bapisoa le 2010
Europe/Russia $19.4 billion $4.7 billion 313%
Asia/Pacific $15.8 bilione $3.0 bilione 430%
Amerika Leboea $14.8 bilione $5.4 bilione 176%
Afrika/Botjhabela bo Hare $4.7 bilione $0.6 billion 725%
Latin America/Caribbean $2.3 billion $0.3 billion 567%
Global Totals $57.0 billion $14.0 billion 308%
Aileen McCormack, ofisiri e kholo ea khoebo ea CarTrawler, o itse: "Keketseho e kholo ea 308% bakeng sa lekeno la la carte ho tloha ka 2010 e fana ka bopaki ba botumo bo ntseng bo hola ba mofuta oa lifofane tse theko e tlase le mokhoa oa ho laola litheko. Ebang ke lifofane tsa marang-rang tsa lefats'e tse kang Emirates Bochabela bo Hare, bo-'mampoli ba lichelete ba tlatselletsang joalo ka AirAsia le Ryanair, esita le lifofane tsa setso tse kang TAP Portugal, kaofela li fetoha barekisi ba molemo ho khothaletsa tšebeliso ea bareki le ho nyolla meputso bakeng sa batseteli. Hammoho le boitseanape bona bo ntseng bo hola ba ho rekisa, ho hira likoloi le bokhoni ba ho boloka lihotele le tsona li lumella lik'hamphani tsa lifofane ho sebeletsa hamolemo litlhoko tsohle tsa maeto a bareki. ”
Tafole ea 2017 Global Regions Snapshot e bonts'a hape hore na ts'ebetso ea la carte e fapana joang ho ea ka libaka. Ho ata ha bajari ba theko e tlase sebakeng se hlile ho tsamaisa boemo ba lekeno la tlatsetso; palo e phahameng ea bajari ba theko e tlase (LCCs) e eketsa chelete e kenang le sephetho sa la carte.
• Europe e etella pele lefats'e bakeng sa ts'ebetso ea la carte 'me LCCs li hlahisa 27% e tsotehang ea chelete ea ho sebetsa bakeng sa lifofane tse thehiloeng Europe le Russia. Ha ho makatse hore ebe sebaka sena se boetse se le holimo bakeng sa lekeno la la carte e le liperesente tsa kakaretso ea chelete ea lifofane. Lichelete tse tlatselletsang li tsamaisa easyJet, Norwegian, le Ryanair li na le marang-rang a pharaletseng a susumelitseng mekhoa ea khoebo ea sefofane se seng le se seng sebakeng seo. Sena se phahamisitse sephetho sa la carte hoo e ka bang 10% ea lekeno la ts'ebetso ea lifofane tse lulang Europe le Russia.
• Amerika Leboea e na le phihlello e tlase ea LCC, haholo-holo ka Boroa-bophirima e sebetsa joalo ka sefofane sa setso ho latela litšebeletso tsa la carte. Empa mona, ke lifofane tse kholo tse kang Air
Canada, Delta, le United tse amohetseng mekhoa ea la carte. Batla ho eketseha mona (le Europe) ha lifofane tsa transatlantic li qala ho eketsa litefiso nakong ea 2018 bakeng sa mokotla oa pele o hlahlobiloeng.
Snapshot ea 2017 ea Libaka tsa Lefatše
Likhamphani tsa Lifofane li Thehiloe ho: Bapalami ba Litšenyehelo tse tlase
Opereishene Revenue Share A la Carte e le % ea Operating Revenue Top 3 bakeng sa
Lekhetho la la Carte (Alphabetical Order)
Europe/Russia 27.0% 9.6% Air France/KLM, easyJet, Ryanair
Amerika Leboea 10.9% * 7.0% Amerika, Delta, United
Latin America/Caribbean 19.0% 6.7% GOL, LATAM, Volaris
Asia/Pacific 14.5% 6.5% AirAsia, ANA All Nippon, Jetstar
Afrika/Botjhabela bo Hare 4.0% 5.6% Emirates, Etihad, Qatar
• Ka hare ho Latin America, 'maraka o fetoha ka potlako ka lik'hamphani tsa lifofane tse kang GOL, JetSmart, le Volaris tse phephetsang boemo ba litheko tsa lifofane tse kenyeletsang tsohle. Melawana le yona e a fetoha; nakong ea 2017 Brazil e ile ea lumella lifofane ho lefisa litefiso bakeng sa mekotla e hlahlojoang lifofaneng tsa lapeng.
• Sebaka sa Asia / Pacific se na le moetlo oa nako e telele oa LCC le sebaka se seholo sa marang-rang sa AirAsia Group se etellang pele. Leha ho le joalo, marang-rang a lefats'e le lifofane tsa setso li tsamaile butle haholo ho sebelisa mekhoa ea la carte e seng e amoheloa ke lifofane tsa marang-rang tse thehiloeng US le Europe. Ke lilemong tse 'maloa tse fetileng feela moo batsamaisi ba China ba qalileng ho fana ka tšehetso bakeng sa nts'etsopele ea LCC. Hang ha mofuta oa theko e tlase o atile Chaena, ho bonolo ho nahana hore na bareki ba bona ba tla amohela kapele hakae sena.
• Afrika le Bochabela bo Hare li salletse morao ho bajari ba theko e tlase le ntlafatso ea lekeno la tlatsetso. Lifofane tse holimo tse hlahisang chelete ea la carte li lekantsoe joalo ka lebaka la boholo ba tsona, eseng bakeng sa mesebetsi e mabifi ea thekiso. Bajari ba theko e tlase ba sebakeng sena ba lekanyelitsoe ho Air Arabia le flydubai tseo e 'ngoe le e 'ngoe ea tsona e kentseng lekeno le fetang $300 milione bakeng sa 2016. Keketseho ea LCCs le lekeno la tlatsetso e sitisoa ke taolo e matla ea mmuso le beng ba lifofane.
"Lintho tse kholo li na le qaleho e nyenyane" ke mantsoe a qotsitsoeng filiming ea khale ea Lawrence of Arabia. Mantsoe ana a bohlale a sebetsa ka ho hlaka khōlong ea chelete e kenang ea la carte. Seo pele se neng se le sieo Afrika, Latin America, le Bochabela bo Hare, se eketsehile ka makhetlo a fetang a mararo hore e be chelete e kenang lefatšeng ka bophara e amang sebaka se seng le se seng sa lefatše. Ka sebele e etelletsoe pele ke bajari ba theko e tlaase, empa hona joale e tšeptjoa ke lifofane tsa setso ho batla chelete e eketsehileng. Sebakeng se seng le se seng, phetoho e 'nile ea tšoana ka mokhoa o tsotehang. Lifofane tsa setso li tlameha ho lumellana le maano a litheko a bahlolisani ba bona ba LCC. Sena se qala ka har'a sebaka ka litsela tse khuts'oane, 'me libakeng tse tsoetseng pele haholo, le tsona li fetoha sesosa sa lifofane tse nkang nako e telele.
IdeaWorksCompany e bolela esale pele hore lefatše le tla qetella le tsamaellana le liphetho tse hlahisoang ke Europe. Bajari ba litšenyehelo tse tlase lefatšeng ka bophara ba tla fumana karolo ea lekeno la ts'ebetso e fetang 25% mme ts'ebetso ea la carte e tla emela 10% ea lekeno ka kakaretso. Ka sebele ena ke "ntho e kholo" e fanang ka likhetho tse ngata bakeng sa bareki. Baeti ba bangata ba Asia, Afrika le Amerika Boroa ba tla thabela bokhoni bo bocha ba ho khetha chelete e ngata ea ho boloka sehlahisoa sa theko e tlase kapa boiketlo le boiketlo bo eketsehileng ho tsoa lethathamong la la carte. Mefuta ea khoebo e ea fetoha 'me ke barekisi ba lifofane ba nang le boiphihlelo feela ba tla atleha tikolohong ena e fetohang ka potlako.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- “The huge increase of 308% for a la carte revenue since 2010 offers testimony to the growing popularity of the low cost airline model and the a la carte approach to pricing.
- It's no surprise the region is also tops for a la carte revenue as a percent of overall airline revenue.
- Ketsahalo ea la carte ke karolo ea bohlokoa ea lekeno la tlatsetso mme e na le lisebelisoa tseo bareki ba ka li eketsang boiphihlelo ba bona ba maeto a sefofane.
