Brand USA e rera ho etela machabeng ho ea United States

You want to make sure that you are all aware of importance of reassuring that it’s safe to travel in the USA. We are going to share,the priorities in terms of countries,that are going to be earliest to return to international travel. And that Karen Greenberg is going to share opportunities for you to take advantage of the momentum in those countries that are getting to travel. Uvery soon. Ubefore we get into that though, I want to say a thank you to Isabel Hill who will be sharing a prerecorded,segment,uon,uthe state of the state. So thanks again to Isabel Hill acting deputies,uassistant secretary and director of the national travel and tourism office. Right? If you can play the video

[Inaudible]

Good morning, good afternoon, and good evening, wherever in the world, we may be. It’s a pleasure to participate in today’s brand USA, webinar on international travel and consumer sentiment. I don’t need to tell you what challenging times we’re living for, but what I want to share with you is our perspective on where we are today and our box on the future. While the industry has been disproportionately affected by COVID-19 health measures, the rollout of vaccines is changing the risk equation for travelers and communities. Vaccines are a key part of the answer to safely opening travel. As of May 9th, nearly 260 million doses had been administered more than 152 million people ever received at least one dose in the United States and nearly 58% of the United States adult population is fully vaccinated. Meanwhile, as of Mayfair, the seven day moving average with new COVID-19 faces in the United States declined 13% compared with the previous seven day average and nearly 82% from the highest peak on January da.

As a result, we are seeing destinations across the country, begin to reopen. California Governor Gavin Newsome is hopeful that if the state continues on its current path of getting residents vaccinated for COVID-19, they can fully reopen on June 15th and do away with their pandemic era color-coded tier system for establishing which businesses can be open. And under what conditions, the California department of public health guidance for travelers and foods testing and self-orientation and following CDC, health guidelines, Florida currently has no problems for teams in place. Although the Florida department of health says it, residents and visitors are advised to wear face coverings. If social distancing is not possible, New York, governor Andrew Cuomo announced a major reopening on may 19, at which point, restaurants, museums, theaters, and retail outlets can be allowed to reopen at capacity. The new standards, New York closed in on administering at least one dose of COVID-19 vaccine or half of its residence.

Governor Como worked with Connecticut and New Jersey to roll out a regionally coordinated plan. And those States will drop the Pasadena restrictions. On the same day, the States will still require adherence to the CDC six foot distancing wall, unless businesses can prove that people are gathering are vaccinated. And my community of Washington DC is on the path to reopening as well. The district of Columbia issued updated travel was requirements for anyone traveling into Washington DC. The testing requirement is waived if an individual has been vaccinated and does not have any COVID-19 symptoms, if the requirement is also way for those who have tested positive for COVID-19 within the last 90 days and other States and cities are making reopening decisions and changing levels of restriction and health guidance for residents and fellows. And as you can see from these examples much like the member States of the European union destinations in the United States are responding to conditions on the ground in keeping with their judgment on how to best move forward in these, as these conditions evolve,

E bonahala

That the combination of an overall decrease in COVID-19 cases in the us combined with the widespread distribution of vaccines, along with its fiscal stimulus has had a positive impact on travel and tourism within the United States. And isn’t it great to be able to hear some good news these days, we’re seeing some breeding shoots in our national data.

Naha ea rona

Travel and tourism office has created a COVID recovery monitor on our website. The Trax T indicators would problem us. This new interactive visualization tool is updated weekly and has six sections open 19 international visitation, travel indicators, traveling trade key economic indicators and business and consumer sentiment.

The national travel and tourism office has just released another set of [inaudible] visitor arrivals monitors. These two new products provide statistics and insights on key indicators for non-resident visitors to the United States at the international overseas and top world region levels. We were working to include country level data in the future. These new monitors can be found on the [inaudible] [imeile e sirelelitsoe] [inaudible] program. Looking at these data, we see signs one indicator is the volume of staking by auto in April, 2021. It’s interesting to note that it was just 0.8% compared to April, 2019, before COVID hit, it’s an improvement from the average of negative 17 and a half percent during the prior three months. And it is the smallest decline since the COVID-19 pandemic began to significantly impact the us economy in March, 2020. The number of air passengers is going through TSA security at us airports in April of 2021 was down 41% compared to April, 2019 pre COVID, but it is a great improvement from the average of negative 55% during the first, the previous three months.

And again, the smallest decline since the pandemic began to significantly impact on the hotel room demand in March, 2041 was 24.7% compared to March, 2019. I improved my from the average of negative 30% during the prior three months. And again, the smallest decline since the COVID-19 pandemic began to significantly impacted us in April 21st, 43.3% of American households planned on taking a vacation in the next six months, which is a significant improvement from 34% in February and 33% in December. And it’s the highest since October is 44.9% total travel spending in March was 30 and a half percent who cares March, 2019 and improvement from the average decline of 40% during five, three months. And also the smallest times since the pandemic began to significantly impact.

So how does spending in March totally 69 and a half billion dollars, the highest amount since the COVID pandemic began to impact our economy and March, 2040 travel related leisure and hospitality employment increased by nearly 1 million during the most recent three months, still April, 2041, leisure and hospitality employment remain 16.8% below the pre COVID P of 16.9 million employed in February. By comparison to the recipe I thought of me overall, April non-farm employment was down five and a half percent. So we are continuing to be disproportionate and effective. International inbound travel remains deeply depressed with visitation to the United States, totaling to 702, 531,000 in February of 2021, down 86% of the product. Yeah, in April of 2041 46, 3.3% of American households said they plan to vacation in the next six months. And that’s up from 34% in February of 2021. And the highest since October, 2020, the increase in April was from Americans taking domestic sets.

International intentions remained unchanged and quite low. Interestingly Americans are expecting to take more trips by airplane in the next six months compared to their intentions during the past year on average, between April and February, 2020 in February of 2021, 60% of the patient intentions were by auto and 37 were by airplane. But by April of 2021, the patient intentions then shifted to being 53% by auto and 44% by airplane. This is hopeful news that long haul domestic travel is beginning to show signs of recovery for summer of 2021. So as you can see, while we appear to be turning the corner, we are not yet out of the bricks. So that’d be touch on what the us government is doing on economic fund to assist the travel and tourism industry and mitigate the effects of COVID-19 pandemic president, find them sign the American rescue plan. Now with 2021, a 1.9 trillion COVID-19 week package, that includes federal support for the recovery, the travel and tourism industry among others, including age local governments, economic development brands, funds for airports and concessionaires as well as money for airlines and contractors in payroll support for land.

Also the cares act and the barber’s responsibility of supplemental appropriations acts of 20.1 provided assistance for workers and businesses, and is helping to preserve jobs for American industries. Specific programs include the pay check protection program, employee retention, credits, payroll tax, referral, economic security, economic injury, disaster loans, shuttered venue, operator grants, and economic development grants to States and communities. The administration has also been working hard to ensure equitable relief to park at small businesses and has made progress. For instance, the share of funding from the payroll protection program, going to small businesses with fewer than 10 employees increased nearly 60%. And the sheriff funding going to small businesses in rural areas went up nearly 30%. And this is good because rural areas have been, especially at fracking consumers during the pandemic, but businesses in those areas have been especially vulnerable.

In addition, the shattered venue operators program is now taking applicants. This SBA program will provide more than $16 billion in grants to shutter venues, which will mean more places for visitors to go. And the rescue of many of America’s entertainment that they, these programs have been critical in supporting businesses and protecting the ecosystem of travel and tourism related businesses that provide the experiences across the United States that both domestic and international business recently the economic development administration was awarded $3 billion in grant funding. And the American rescue plan at 750 million of that is specifically for communities affected by problems and losses. The travel and tourism advisory board responded to the secretary of our members requests to identify lifer and business projects. That would be the most impact in insisting States and communities that have suffered economic injury related to the travel tourism and outdoor recreation and economic development administration is finalizing their program design and will issue a notice of funding opportunities in the weeks to come the travel insurance and the privacy board has consistently emphasized the importance of contact as travel in the United States.

And this is even more important today. Customs and border protection has been working with airlines and airports throughout the pandemic to reduce the number of physical touch points throughout the travel continuum. By accelerating the use of available technology. Facial comparison technology for entry is now deployed at 43 airports and biometric exit is deployed at 20 airports in the United States. Biometric facial comparison service is also available for pedestrian Boston’s as a land border, 41 locations as conditions in the United States and other countries of fall. So do CDC guidance and influence requirements. If traveling internationally, you must get a code and time to test and then work in three days before you returned by air hit the United States, you are required to show a negative test result or documentation of recovery for COVID-19 before boarding a flight to the United States. And as we know, even with the vaccine trappers and the asymptomatic and put risk impacting others, it is important to note that the CDC recommends that even fully vaccinated travelers get tested three to five days out from those not fully vaccinated should also get tested three to five days after travel and stay home or otherwise self quarantine for seven days.

I would encourage you if you include the CDC website in your list of resources for planning, which is www.cdc.gov coronavirus 2019, I would also refer you to the department of transportation website, a valuable web resource for [imeile e sirelelitsoe]. As you’ve just heard us government is art at work, doing what we can address the underlying health place, making the country safe residents and attracting visitors. We are seeing some destinations open up and as expected. We are seeing the reverse return of the mess trap. And while I cannot predict when we will be able to save the international travel restrictions, what I can say is that we are making real progress in the right bed. Ocular affairs has begun to take these applications. The students all semester, even in time, three homeworks traveled to the United States. It’s distributed. I want to thank you and brand USA for your continued engagement and your patients and hard work. As we all manage due to historic challenges, who to fly to the future. I’m Isabel bill, the acting deputy assistant secretary for travel and tourism at the department of commerce. And I look forward to seeing you in person

[Inaudible]

Okay. See if I can get this back. Okay. Thank you very much, Isabel, for sharing that information it is indeed positive news to hear about all the changes in domestic travel. And what we’re going to do next is give you our perspective on international travel. As I mentioned to help you make your travel plans and marketing plans. Before I get into this, though, I did notice a couple of questions. One on the website address and another that the video may have cut out for someone. What I want to let you know is that we are going to be making this entire presentation, like along with Isabel’s recording available on our corporate website after the meeting. So if by some chance you missed out on anything, it will be available to you in its entirety a little bit later this afternoon.

So the next segment of this webinar is going to be market intelligence and then marketing insights in terms of which of the countries that we focus on will be returning to travel first. What consumers are saying, what brand USA has done is taken a look and aggregated research from across the industry to create some insights that we are using to plug into our recovery campaign. And the first one, which is indeed good news is that international travel is a high budget priority for travelers all over the globe and what they’re hoping for. And you’ll hear that word hope a lot, because plans are still a little bit up in the air for many, for many markets, all markets that almost 50% of respondents expect to take more international trips this year compared to last. And when I international and you’ll hear Rosina say this a little bit later, international is international. It is not necessarily United States targeted is truly the world of international travel destinations. 41% expect to spend more on their international trips. So we know the spirit is willing. And then when the borders open, we will see a pent up demand. Also travelers want to get back to the USA soon. And so again, we’re showing you these numbers, knowing that 2021 is still a little bit of a conundrum, but people want to come back to the United States as soon as

They can. Consumers

Are so looking forward to traveling. And I think this is a very interesting point that they’re willing to give up social media for a month to come to the United States, that 64% of respondents, a 7% agree that having a trip planned in the future gives them something to look forward to. This is a fact that we have seen time and again, that people enjoy travel planning almost as much as they enjoy travel itself. 76% of respondents are creating their destination, which wishlist for future travel, even though they know that they may not be able to travel yet. And 56 are willing to book a trip now, even if they have to cancel in the future. So these are all very positive things to express about the state of travel in addition. And I think that everyone on this, on this webinar knows planning future travel makes consumers feel excited, happy, and hopeful. And even though brand new assays plans include transactional elements. Inspiration is still the name of the game while people are stuck at home.

Ho lokile.

A lot of brand new say about connections somehow or another that came, came up as a conversation early on in the pandemic. And we’ve revisited this phrase over and over again. So when I was looking at the American express global travel survey that they released in April, I thought that these facts were really interesting. Consumers want to travel, to make connections with friends and loved ones. And I realized these three graphics are a little bit hard to see, but the, the, the points I’ll call at work are people want to travel to visit the loved ones that they couldn’t see in 2020. That seems so obvious, but I think it’s important to call out that people miss their friends and families, people want to travel to enjoy a romantic getaway with their spouse. Even if you have been stopped for the last last 14 months with your spouse in a small enclosed space, it is really important for you to get out and experience the world with your significant other so that you can feel like you are connecting with the world again. And then finally, and this is a topic you’re going to see over and over again in the upcoming slides. People want to travel to take a with their family in 2021. And especially in the brand new assays survey information, focus on children who have really missed out over the last 14 months is a very high priority for parents.

Okay. A couple of things that I, I, you know, I think we have to make sure that we call out according to TripAdvisor the new consumer mindset, which emerged early on in the pandemic, but it’s still with us is that people are concerned about personal and us health and safety. And that’s really important when travel planning, even though people are vaccinated, they are still very concerned that the places they visit, that they are not necessarily entering into credit situations, that the hotels that the airlines are all meeting safety standards, because that is critically important. Even as we see vaccine cases, Kline somebody else. But I thought was really very interesting is that at the same time that people need new information, they want this information to be unbiased and trustworthy. And when you look at where folks go for this information over the course of the pandemic, it has shifted.

So since the pandemic, according to the Edelman trust barometer, businesses have emerged as more trustworthy than other institutions like government that may have a bias or may have a reason for, for positioning information in a certain way. So it’s very important that as you put out information, you are making sure that it is trustworthy and it is reliable. One of the sources that has emerged as a reliable source for travel inspiration, our key opinion leaders KOL and an online video content. So I know, again, I know that this is, this probably is very hard to see this little chart, but across the last three years, these are the only two channels of communication to platforms that have increased it, trustworthiness, excuse me. So as brand USA is putting together its plan. You can be sure that influencers and online video, our friends said finally, excuse me consumers are becoming conscious travelers.

And so some of the things that Isabelle talked about, you’re going to see here focus on small local businesses while traveling is really important. Many, many people are passionate about traveling to destinations to help boost the local economy. 69% are interested in visiting lesser known destinations, which has as much to do with staying away from crowded places as it do, as it does with trying to see places they haven’t seen before and different cultures. And 69% wants to choose an airline or hotel that values diversity and inclusion for me, and for the work that we do at brand USA. These are all very, very positive pieces of information that we will build into our campaigns. And I wanted to make sure that you saw these two because they are, they are what you’ll see in our work if over the next couple of weeks.

So finally, before I hand this off to Rosina in the year ahead, travel will play an increasingly critical role in strengthening connections, broadening horizons, and bridging devise. That’s thanks to Expedia group who put that together, travelers around the world want to travel internationally and are demonstrating progressively more optimism about booking their trips. And the international markets will come back online, but at different paces, depending on infection rates that same availability and entry and exit policies. So with that, I’m going to hand this off to Rosina Barbara Stephano director of consumer research at brand USA. Who’s going to give you a peek into how we’re seeing the markets and the return to travel. Take it away. Rosina,

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Avatar ea Juergen T Steinmetz

Mokha oa Juergen T Steinmetz

Juergen Thomas Steinmetz esale a sebetsa indastering ea maeto le ea bohahlauli ho tloha ha a le lilemong tsa bocha Jeremane (1977).
O thehile eTurboNews ka 1999 e le leselinyana la pele le fumanehang marang-rang bakeng sa indasteri ea bohahlauli ea maeto a lefats'e.

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