Pale ea Pitso
Pepsi e sebelisane le F. Gary Gray oa LA (Straight Outta Compton, Labohlano, The Fate of the Furious) ho tsamaisa k'haravene e hlomphang tšusumetso eo baetsi ba litšoantšo ba bahlano ba bileng le eona setsong pele ho ts'ebetso ea bona ea bohlokoahali ea Pepsi Halftime Show. Pitso e hlaha joalo ka filimi ea "blockbuster" e nang le matla a phahameng, e bululetsoeng ke livideo tsa 'mino le lipina tsa boleng bo ka bang mashome a mabeli tse nang le libapali tse tsebahalang haholo tsa moloko oa rona le letsoalloa la LA, Dr. Dre, ea hloahloa. Lense e tsamaea ka potlako lipakeng tsa Eminem, Snoop Dogg, Mary J. Blige, le Kendrick Lamar ba bonts'a maeto a bona a bonono le litšusumetso. Setsebi se seng le se seng se fumana mohala o tsoang ho motsoalle le mosebetsimmoho le eena, Dr. Dre, hore ba kopane Lebaleng la SoFi le Inglewood bakeng sa seo e tla ba Pontšo e kholo ka ho fetisisa ea Pepsi Super Bowl Halftime Show.
The Creatives
Ho tloha ho livideo tsa 'mino tsa bohlokoa ho ea ho filimi ea khale ea South-Central cult Friday le epic NWA biopic Straight Outta Compton, F. Gary Gray esale e le megaphone bakeng sa setso le hip hop ka lilemo tse mashome 'me ke lentsoe la sebele ho bonts'a leeto ho tloha literateng. ea LA ho ea SoFi stadium khoeling e tlang. “The Call” e fumanwa ke mokaedi wa mmino ya nang le talenta tsohle, ya kgethilweng ke Emmy le sengodi se hapileng kgau ya Grammy, Adam Blackstone, ya ileng a ngola dipina tsa matshwao “Rap God,” “The Next Episode,” “Family Affair,” “HUMBLE. ,” “E ntse e le DRE,” le “California Love.”
"Nako le nako ha ke sebelisana le Dre, ho bonahala eka ke nako ea bohlokoa historing ea boithabiso, ho tloha mererong e kang Labohlano, Set It Off, Straight Outta Compton, ho fihlela joale Pepsi Super Bowl LVI Halftime Show," e arolelane F. Gary Gray. "Joaloka morati ea hloahloa, ke nka e le tlotla le tlotla ho aha le ho theha motsotso ona ka libini tse hlano tse tsebahalang nalaneng ea 'mino. E bile thabo e khaphatsehang!”
Pepsi e Tsoela Pele ho Nahana hape ka Pontšo ea Halftime
Pepsi Super Bowl Halftime Show ke nako eo ho buuoang ka eona haholo 'minong le boithabisong, e nang le bashebelli ba fetang limilione tse 100 ba shebelletseng papali eo lilemong tsa morao tjena. Ho bōptjoa ha The Call ho tšoaea Pepsi e ncha pele ha lebitso le ntse le hlahisa metsotso e 12 e monate ka ho fetisisa 'mino ho ba lets'olo le leholoanyane la libeke tse ngata. Ho qala kajeno ho YouTube le Pepsi Super Bowl Halftime Show App, libaka tsa bobeli tsa 30 tsa The Call li tla phatlalatsoa naheng ka bophara ho pholletsa le NFL Divisional and Conference playoffs le ho etella pele ho Super Bowl LVI, ho beha sethala bakeng sa pontšo ea litšoantšo.
"Kaha joale re saletsoe ke libeke tse seng kae pele ho ts'ebetso e lebelletsoeng ka ho fetesisa ea Pepsi Super Bowl Halftime Show ea nako eohle, re atametsa balateli haufi le boloi ba seo e tla ba nako ea bohlokoahali nalaneng ea setso sa pop. Ka lebaka la letoto la rona la litalenta tse hlano tsa linaleli, re ne re batla ho fana ka boiphihlelo ba libaesekopo bo ka hlomphang e mong le e mong oa bataki le ho keteka karolo ea bona 'mino le setso ha ba theohela Los Angeles ho tla fana ka ts'ebetso ea lilemo, "ho boletse Todd Kaplan. , VP ea Khoebo - Pepsi. "Ho ne ho le bohlokoa hore re phete pale ena ka tsela ea 'nete, kahoo re ile ra sebelisana 'moho le boqapi ba F. Gary Gray le Adam Blackstone ho fana ka karolo ena ea litaba. K'haravene e tla fumaneha ho app ea rona ea Pepsi Super Bowl Halftime Show hammoho le letoto la lifilimi tse ka morao, limpho tsa balateli, le tse ling tse ngata ho netefatsa hore balateli ba tsoela pele ho hlomphuoa bakeng sa lenaneo libekeng tse tlang. ”
Ka ho tsebisoa ha The Call, litaba tse ngata tse e-song ho bonoe li tla oela ho app e ncha ea Pepsi Super Bowl Halftime Show matsatsing a tlang ho kenyelletsa:
• Ka morao ho litšoantšo litšoantšo le livideo ho tloha ha ho etsoa The Call;
• Limpho tse ncha tse kenyeletsang lipapali tsa bolo ea maoto tsa Super Bowl LVI tse saennoeng ke Dr. Dre;
• Meroho e makatsang e nang le li-props tsa mofuta o le mong ho tsoa papaling eo balateli ba ka e hapang ho kenyelletsa: Halftime Show laesense plate, glam set, calligraphy pen, le chess board.
