ABU DHABI - Abu Dhabi Tourism Authority (ADTA), e leng sehlopha se phahameng se tsamaisang thepa ea bohahlauli ea moahloli oa Kou ea Arabia ea Abu Dhabi, e butse ofisi ea boemeli Sydney, Australia ho aha tlhokomeliso ea libaka tse teng har'a palo e ntseng e eketseha ea baeti ba mose ho maoatle.
Australia e ikopanya le marang-rang a ofisi ea boemeli ea ADTA e seng e ntse e kenyelletsa UK, Jeremane le Fora, mme eo matla a eona a nang le tšepo ea ho atoloha ho ea China le Italy mafelong a selemo sena ha e ntse e shebahala ho matlafatsa tlhokomeliso ea machabeng ka boemo ba eona joalo ka bohahlauli ba maemo a lefats'e moo ho etsoang teng.
Hill & Knowlton Australia e hapileng khau joale e qosoa ka ho phahamisa boemo ba Abu Dhabi, e leng naha e kholo ka ho fetisisa ho emirates e etsang United Arab Emirates le lehae la motse-moholo oa UAE e leng setulo sa mmuso sa Federal.
"Qeto ea ho bula ofisi ena e bonts'a sephethephethe se ntseng se eketseha sa lifofane ho tloha naheng ho ea UAE le sefofane sa rona sa naha, Etihad Airways, se rerileng ho eketsa lits'ebeletso tsa eona ho tloha Sydney ho ea Abu Dhabi ho tloha ho lifofane tse 7 ho isa ho tse 11 tsa beke le beke ho qala ka Pulungoana selemong sena," o hlalositse Motlotlehi Mubarak Al Muhairi, molaoli-kakaretso, ADTA.
“Mmaraka oa Australia o na le menyetla e mengata ea bohahlauli e kenang Abu Dhabi. Lipalo tsa hajoale li bonts'a hore, ka karolelano, Maustralia a fetang 8,000 a fofa ho ea boema-fofane ba machaba ba Abu Dhabi khoeli le khoeli. Ka boemo ba UK har'a libaka tse hlano tse hlahelletseng Australia, le ka khokahano e ntle ea Etihad ka Abu Dhabi le Borithane, monyetla oa khoebo ea ho emisa o hlakile. ”
Liphuputso tsa morao-rao tsa Australia Travel & Lifestyle Trends tsa 2008 li ile tsa beha maemo a holimo a mahlano a maAustralia a ho etela lefats'e, ho phomola, ho ba le boiphihlelo bo ikhethang ba setso, ho ithabisa le ho kopana le batho ba bacha - lintlha tsa makhaola-khang Abu Dhabi o lumela hore e ka phethahala ka mokhoa o lekaneng.
"Abu Dhabi ke tlhahiso e ncha haholo ho baeti ba tsoang Australia, empa eo re lumelang hore e na le ho hongata ho hohela batho ba tsebahalang ka lerato la bona la tlhaho, boithabiso le kantle kantle," ho eketsa Al Muhairi. “Matlotlo a maholohali a tlhaho a emirate ena - libaka tsa lehoatata; maoatle a futhumetseng, a hloekileng; lioli tse ntle le lihlekehleke tse ntle - ke lintho tse hohelang tse tla lumellana hantle le moeti oa Australia. Re lumela hape hore ho rehelloa ha Abu Dhabi haufinyane tlalehong ea Mercer Consultant ea 'The World's Most Liveable Cities' e le sebaka se sireletsehileng ka ho fetisisa Middle East e tla ba lebaka le leng le susumetsang. ”
Australia Travel & Lifestyle Trends Liphuputso tsa 2008 li bonts'a hore 61% ea Maaustralia a nka ho eta e le karolo ea bohlokoa ea bophelo; halofo ea bona e etela mose ho maoatle lilemo tse ling le tse ling tse peli ha 15% e ea kantle ho naha bonyane hanngoe ka selemo. MaAustralia a maemong a bahahlauli ba nkang nako e telele ho feta lefats'e ka hoo e ka bang karolo ea boraro ea maeto a mose ho maoatle a tsoang naheng a pakeng tsa libeke tse tharo ho isa ho tse tšeletseng.
Letšolo la ADTA la tlhokomeliso ea sebaka sa pele Australia le tla shebana haholo le barekisi ba maeto ba naha ka moo baetapele ba indasteri ba memeloang Abu Dhabi ho etsa mohlala oa sebaka seo ba eang ho sona.
"Hajoale ho na le palo e lekanyelitsoeng ea barekisi ba nang le liphutheloana tsa Abu Dhabi libukaneng tsa bona, leha ba bangata ba bona ba se ba qala ho paka matsatsi a phomolo Hloahloeng ea Arabia, ka hona ho bonahala re ka qala mohoanto oa holimo," ho boletse Michelle Hutton , motsamaisi ea ka sehloohong, Hill & Knowlton Australasia.
Likarolo tsa Abu Dhabi libukaneng tsa 2008 tsa barekisi ba maeto ba Australia ba robeli empa ba bang ba 26 ba bontšitse thahasello ea bona ea ho hlahisa emirate likhatisong tsa bona tsa 2009.
“Patlisiso ea rona e bonts'a hape hore thahasello ea Australia Middle East joalo ka sebaka sa bohahlauli e ea eketseha ka lebaka la boiteko ba bajari ba Middle East joalo ka Etihad ho beha sebaka joalo ka 'khubu' ea batho ba eang Europe. Baemeli ba maeto bao re buileng le bona ka cheseho ba na le tjantjello ea ho ithuta haholoanyane ka Abu Dhabi, ”ho eketsa Hutton. "Leha ho le joalo ho lokela ho hlokomeloa hore hoo e ka bang karolo ea boraro ea basebeletsi ba maeto ba khethetsoeng ha ba khothaletse Middle East ha e supa ho haella ha tlhaiso-leseling e fumanehang, sebaka sa lekala la bona, likhetho tse fokolang tsa sefofane le tlhokeho ea tlhokomeliso le thahasello ho tsoa ho bareki. Mosebetsi oa rona oa mantlha ke ho lokisa tlhokeho ea tlhokomeliso le ho tsosa takatso ea khoebo le ea batho ba qetellang. ”
Patlisiso e entsoeng ke baemeli ba maeto Australia e senotse hore Middle East e nkuoa e le sebaka sa ho emisa.
“Bahahlauli ba bangata ba Australia ba tloaetse ho qeta letsatsi le le leng ho isa ho a mane naheng e Bochabela bo Hare ebe ba fetela London kapa Europe. Ho boetse ho na le tloaelo e hlahang ea bareki ba tlohetseng mosebetsi le malapa a sebelisang Middle East ho emisa ho khaola maeto a malelele. Ho haella ha tsebo e ka ba lebaka leo sebaka se nkuoang ka sona e le sebaka seo ho emeloang ho sona, 'me sepheo sa rona sa mantlha se tlameha ho ba ho rarolla sena ka ho qala ka ho ruta khoebo ea maeto, "ho hlalositse Ali Ahmed Al Hosani, motsamaisi oa Promotions, ADTA.
"Selemong se tlang, Abu Dhabi o tla hlahisoa libukaneng tsa barekisi ba hlahelletseng ba maeto Australia, 'me re ts'epa ho amohela mecha ea litaba e etelletseng pele ho naha ho motse-moholo oa UAE ho tlaleha ka litlhahiso tsa rona tse ikhethileng tsa boikhathollo le tsa bohahlauli ba khoebo."
Al Hosani, leha ho le joalo, o lumela hore litaba tsa Abu Dhabi li tla hasana kapele hang ha lets'olo la thuto le ts'oara.
"Tlhokomeliso ea Abu Dhabi e ntse e aha butle-butle ho pholletsa le Australia bonyane ka lebaka la palo e kholo ea ba lelapa le metsoalle bao hajoale ba eang UAE ho etela bajaki ba bangata ba Australia ba sebetsang mona," ho boletse Al Hosani. "Re lumela hore ha ba khutlela hae, ba tla bua hantle ka sebaka seo ba eang ho sona se ikemiselitseng ho fana ka boiphihlelo bo sa tšoaneng le boo ba bangata ba boelang ho bona khafetsa."
