Lichelete tsa mekoloto li atolositse photefolio ea khoebo ho potlakisa merero ea nts'etsopele ea Afrika

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Accor e potlakisa merero ea eona ea nts'etsopele Afrika, e sebelisa sethala sa eona se atolositsoeng ho matlafatsa boemo ba eona ba boetapele Afrika Leboea le Bophirima, le ho fihlela kholo e potlakileng ho Sub Saharan le Afrika Bochabela.

Ka potefolio e matla ea indasteri ea lihlahisoa, e akaretsang karolo e ngoe le e ngoe ea mmaraka ho tloha moruong ho isa mabothobothong ebile e na le likhopolo tse ncha tsa bophelo, libaka tsa bolulo tse nang le mabitso le mefuta e mengata ea ho lula, Sehlopha se nka karolo e etelletseng pele tikolohong e amohelang baeti ea Afrika.

Accor e laela karolo e kholo ka ho fetisisa ea mmaraka ho latela linotlolo, ka likamore tse fetang 26,500 ka holim'a thepa e fetang 156 linaheng tse 23 kontinenteng ka bophara le phaephe ea lihotele tse 54 tse nang le likamore tse fetang 10,386.

Sehlopha se motjheng wa ho bula dihotele tse 35 Afrika ka 2020, mme se ipehetse pakane ya ho saena diporojeke tse 15 ho isa ho tse 20 selemo se seng le se seng pakeng tsa jwale le 2025. Leano lena le matlafatswa ke phumantsho ya moraorao tjena ya Mövenpick Hotels & Resorts, e leng karolo ya 50%. Sehlopheng sa Mantis sa Afrika Boroa, hammoho le ho theha letlole le kopaneng la US$1 bilione ea matsete le Katara Hospitality, e thehiloeng Qatar, e sebetsanang le merero ea kamohelo ea baeti linaheng tse khethiloeng tsa Afrika e ka boroa ho Sahara.

"Potefolio ea rona e atolositsoeng ea lihlahisoa tse fetang 30 ho phatlalla le mebaraka eohle - moruo, maemo a mahareng, maemo a holimo, mabothobotho le mabothobotho a maemo a holimo - ke tšusumetso ea kholo ea Afrika; ho bolela hore re na le mekhoa e mengata ea ho amohela baeti bakeng sa morero o mong le o mong sebakeng se seng le se seng ho pholletsa le kontinente,” ho boletse Mark Willis, Ofisiri e ka Sehloohong, Middle East & Africa for Accor.

“Tlhahiso ea rona ea letšoao, e kopantsoe le boiphihlelo ba rona ba mmaraka bo ke keng ba bapisoa, e re beha maemong a matla ho fihlela lipheo tsa rona tsa mantlha tsa nts'etsopele, e leng ho tiisa boemo ba rona ba boetapele Afrika Leboea le ho akofisa nts'etsopele Afrika Bochabela le Boroa ho Sahara.

O boetse a re: “Sena se tla fihlelleha ka ho eketsa menyetla ea likeketso tsa morao-rao tsa brand, ho kenyeletsoa likhopolo tsa bophelo; ho khetholla mebaraka ea libaka tsa bolulo tse nang le lebitso le merero ea ho lula halelele - karolo e sa le lesea Afrika; le ho ipabola katlehong ea lihlahisoa tse seng li ntse li le teng tse kang ibis, Novotel, Pullman, Sofitel le Fairmont, ha re bolela tse 'maloa feela. ”

Limmaraka tsa kholo ea sepheo li kenyelletsa Kenya le Tanzania Afrika Bochabela; Ghana le Nigeria Afrika Bophirimela; le Johannesburg le Motse Kapa ho la Afrika Boroa, ka sepheo sa ho sebetsa ka bobeli le thepa e ikemetseng sebakeng se le seng joalo ka merero e tsoakaneng - sepheo sa merero ea ntlafatso ea meralo ea motheo libakeng tse ngata tsa Afrika.

Afrika Leboea, Sehlopha se shebile likhopolo tsa kamohelo ea baeti ea bo-pula-maliboho tse ncha 'marakeng,' me matlo a bolulo a Fairmont a se a ntse a ntlafalitsoe Marrakesh le tse ling tse peli tse reriloeng bakeng sa Rabat le Taghazout, ka leboea ho Agadir. Sehlopha sa nts'etsopele se shebile le menyetla ea ho phela ka mefuta ea bophelo Morocco le Tunisia, tseo ka bobeli li nkoang e le mebaraka ea lihotele tse holileng, hammoho le Afrika Boroa.

Accor e paka lethathamo la mehopolo ea nako e telele Afrika hape, haufinyane e phatlalatsa merero ea ho qala thepa ea eona ea pele ea Pullman Living naheng ea Ghana. Pullman Accra e tla ba kamohelo e mofuthu ea ho amohela baeti ka karolo ea pele, e nang le lifolete tse 149 tse sebeletsang tlasa lebitso la Pullman Living le hotele e nang le likamore le lisutu tse 214.

Pullman ke letšoao le phahameng le lebisang tlhokomelo ho batho ba Afrika ba ntseng ba hola ka potlako, joalo ka Mövenpick, ea nang le boteng bo matla Afrika Leboea mme o tla bula thepa ea eona e 17 sebakeng sena selemong sena - Mövenpick Sfax, Tunisia. Phala ea eona ea Afrika e haola le Leboea, Bophirima le Bochabela ba Afrika, ka lihotele tse peli tse ncha tse reretsoeng ho tsebisoa Addis Ababa (Ethiopia) le Abidjan (Cote d'Ivoire) ka 2020.

Lets'oao la Mantis, le ikhethileng ka ho phonyoha maemo a phahameng a tikoloho le libaka tsa boikhathollo tsa bophelo, le tla matlafatsa boteng ba Accor Afrika Boroa moo e tla bula merero e mecha e 'meli selemong sena, hape le Afrika Bochabela, ka thepa e ncha Rwanda le Zambia. e qala hape ka 2019.

SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:

  • The Mantis brand, which specializes in high-end eco-escapes and lifestyle resorts, will significantly ramp up Accor's presence in South Africa where it will open two new projects this year, as well as in East Africa, with new properties in Rwanda and Zambia also launching in 2019.
  • “Tlhahiso ea rona ea letšoao, e kopantsoe le boiphihlelo ba rona ba mmaraka bo ke keng ba bapisoa, e re beha maemong a matla ho fihlela lipheo tsa rona tsa mantlha tsa nts'etsopele, e leng ho tiisa boemo ba rona ba boetapele Afrika Leboea le ho akofisa nts'etsopele Afrika Bochabela le Boroa ho Sahara.
  • Pullman is an upscale brand that caters to demand from Africa's fast-growing middle-class demographic, as is Mövenpick, which has strong presence in North Africa and will open its 17 property in the region this year – Mövenpick Sfax, Tunisia.

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