Baahi ba India ba batla ho siea tšusumetso lefatšeng ka ho etelletsa pele tšebeliso ea chelete ho lihlahisoa tse tšoarellang le ho kenya letsoho likhoebong tsa lehae, joalo ka tlaleho ea American Express Trendex. 87% ea ba arabelitsoeng ba India ba lula ba reka lihlahisoa tse tšoarellang kapa hangata, 'me 97% ba thahasella ho sebelisa chelete linthong tse tla ba le phello e ntle likhoebong le lichabeng tsa lehae, e leng eona e phahameng ka ho fetisisa har'a linaha tse ling tse entsoeng lipatlisiso. Litaba tse monate tabeng ena Letsatsi lefatšeng.
Phuputso e boetse e senola 98% ea ba arabelitsoeng India ba batla ho sebelisa chelete linthong tse tla thusa ho aha lichaba tse nang le khabone e tlase lefatšeng ka bophara. 97% e nahana hore lihlahisoa tsohle li lokela ho hlokoa ho boloka tikoloho ha 96% e nahana ka phello ea lefatše ha e etsa liqeto tsa ho reka. Ka mokhoa o khothatsang, 92% ea batho ba baholo ba India ba hlahlobiloeng ba ikemiselitse ho lefa tefo bakeng sa lihlahisoa tse tšoarellang ka tlhokomeliso e ntseng e eketseha ka melemo ea lihlahisoa tse tšoarellang. Bakeng sa 43% ea batho ba baholo ba India ba entsoeng lipatlisiso, ho eketseha ho fumaneha ha lihlahisoa le kutloisiso e molemo ea melemo ea sehlahisoa ke lintho tse susumetsang haholo ho reka lihlahisoa tse tsitsitseng nakong e tlang ha 37% e le theko e ntle.
Manoj Adlakha, SVP le CEO, American Express Banking Corp India o itse, "Bareki ba Maindia ba etsa liqeto ka hloko 'me ba fetola mekhoa ea bona ea ho reka ka ho etelletsa pele tšebeliso ea chelete ho lihlahisoa tse tsitsitseng kahoo ba kenya letsoho likhoebong tsa lehae le ho siea phello e ntle lefatšeng. Ho tloha ha seoa sena se hlasela lefatše se baka tšusumetso e ke keng ea etsolloa ho batho ba limilione lefatšeng ka bophara, batho ba ntse ba ela hloko ka theko eo ba e rekang le phello e tla baka meloko e tlang. ”
Lintlha tsa bohlokoa
● Ho khutlisetsa tikolohong - 98% ea baahi ba India ba hlahlobiloeng ba lakatsa eka lik'hamphani li ka etsa hore ho be bonolo ho bona ho fokotsa boemo ba bona ba carbon athe 97% e tla tšepahala ho feta k'hamphani / letšoao le sebetsang ho rarolla mathata a tikoloho.
● Ho khetha lihlahisoa tse tšoarellang - 92% ea batho ba baholo ba India bao ho buisanoeng le bona ba ikemiselitse ho lefa tefo bakeng sa ts'ebetso e tsitsitseng mme 94% ea batho ba baholo ba India ba neng ba tla lefa tefo e itseng ba tla lefa bonyane 10% ho feta bakeng sa lihlahisoa tse tšoarellang ha 29% e ikemiselitse ho lefa 50% ho feta. lihlahisoa tse tšoarellang mme 23% ea tsona e phahame ho feta 50%. Mabapi le mekhahlelo, 96% ea batho bao ho buisanoeng ka bona, e 'ngoe ea lipheo tsa bona ka 2022 ke ho etsa liqeto tse tsitsitseng ha u reka liaparo, lihlahisoa tsa theknoloji, u ja lijo le ha u ntse u le leetong,' me 86% ea bona e se e qalile ho reka ka letsoho kapa barekisi ba thepa. ho e-na le ho reka lintho tse ncha ho fokotsa tšusumetso ea tikoloho. Ha ba etsa liqeto mabapi le hore na ba tla jella hokae, ba fetang halofo (55%) ba nahana ka palo ea likhetho tse thehiloeng ho limela tse fumanehang reschorenteng.
● Ho lumellana le lihlahisoa tse tsitsitseng - Hoo e ka bang 97% e ka rata ho reka ho feta le k'hamphani e nkang khato ho fokotsa litlamorao tsa phetoho ea maemo a leholimo 'me ho ka etsahala hore e tšepe lihlahisoa tse sebetsang ho sebetsana le litaba tsa tikoloho.
● Tlhokomeliso ka litaba tse tšoarellang - Batho ba baholo ba India ba hlahlobiloeng ba tsepamisitse maikutlo haholo lihloohong tse fapaneng tsa ts'ebetso selemong sena se fetileng ka tšilafalo ea moea (96%) le ho tsosolosa, matla a tsosolositsoeng, le ketso ea boemo ba leholimo (95%) e fumanang thahasello e kholo.
● GenZ/millennials ba ela hloko haholoanyane ts'ebetso - 57% e entsoeng lipatlisiso GenZ/millennials ba arabetseng ba na le monyetla oa ho rera ho reka lihlahisoa tse tšoarellang selemong sena ho thusa ho fokotsa tšusumetso ea bona ea tikoloho. 72% ea GenZ/millennials e entsoeng lipatlisiso ho na le monyetla oa ho bua le bana ba bona ka litaba tsa tikoloho.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- 92% of India adults surveyed are willing to pay a premium for sustainable and 94% of those India adults that would pay a premium say they would pay at least 10% more for sustainable products while 29% are ready to pay 50% more for sustainable products and 23% of them even higher than 50%.
- For 43% of India adults surveyed, increased product availability and a better understanding of the product benefits are key motivators to purchase sustainable products in the future while for 37%, it is a better price point.
- In terms of categories, 96% of those surveyed, one of their goals in 2022 is to make more sustainable choices when purchasing clothes, tech products, eating food and while traveling and 86% of them have already started shopping at second hand or consignment retailers rather than purchasing new items to reduce environmental impact.
