Bench Events, bahlophisi ba Seboka sa Investment ea Africa Hotel (AHIF), le APO Group, boeletsi bo etelletseng pele ba likamano tsa boralitaba le ts'ebeletso ea kabo ea phatlalatso, kajeno ba phatlalalitse tšebelisano 'moho e ikemiselitseng ho matlafatsa matsete khoebong ea kamohelo ea baeti Africa.
Ts'ebetso ena, e ikemiselitseng ho sebetsa ho fihlela 2022, e akaretsa likhatiso tse tharo tse latelang tsa AHIF le e lekanang le eona ea Francophone, foramo ea l'Investissement Hôtelier Africain (FIHA).
Hotele li bohlokoa ho matlafatsa moruo oa linaha tse tsoelang pele. Ha ba khanne bohahlauli feela, ba khothaletsa matsete a kantle ho naha le ho tlisa lichelete tsa kantle ho naha, hape ba tšoara liboka tsa bohlokoa tsa khoebo. Afrika ka bophara, likopano tsa machabeng tse kang AHIF li thusa ho hlahisa tšibollo e kholo - ha lihotele tsa maemo a holimo li tsamaisa maeto a khoebo a letsatsi le letsatsi bakeng sa batsamaisi ba lefats'e le mekhatlo ea machabeng.
Ha Afrika e ntse e hola, ho na le lits'ebetso tsa bohlokoa tsa hotele tse hlahelletseng haufi le eona, 'me Liketsahalo tsa Bench le APO Group li behiloe hantle ho thusa ho phahamisa boemo ba indasteri ea kamohelo ea baeti, ho khanna matsete a machabeng ka ho eketsa phatlalatso ea litaba.
AHIF 2019 e etsahala Sheraton Hotel e Addis Ababa ho tloha ka la 23 ho isa ho la 25 Loetse, ha kopano e latelang ea FIHA e tla tšoaroa ka Hlakubele 2020.
Bench Events esale e netefatsa hore AHIF le FIHA li hohela batseteli ba maemo a holimo ka ho fetesisa ba lihotele tsa kopano efe kapa efe Afrika, e hokahanyang baetapele ba likhoebo ho tsoa mebarakeng ea machabeng le ea lehae, ho khanna matsete ho nts'etsopele ea lihotele le merero e meng e amohelang baeti le merero ea bohahlauli kontinenteng eohle.
Khatiso ea morao-rao ea AHIF e hakanngoa e le ketsahalo e kholo ka ho fetisisa ea mofuta o kileng oa etsoa Afrika, e hlahisang limilione tsa lidolara bakeng sa moruo oa lehae, le limilione tse likete bakeng sa kontinenteng ka kakaretso. Har'a batho ba tlileng kopanong ba 600+ ho tla ba le batho ba baholo ba tsoang lihlopheng tsa hotele tsa Marriott, Hilton, AccorHotels le Radisson, ha libui li kenyelletsa bahloekisi ba bohlokoa ba tsoang indastering ea matsete ea kamohelo ea baeti ea lefats'e.
Ho nka karolo ha APO Group kopanong ho hlakisa boits'oaro ba bona e le litsebi tse nang le tšusumetso e kholo ea kabo ea litaba Afrika le Middle East. Lilemong tsa morao tjena, boeletsi bo sebelitse haufi-ufi le ba bang ba libapali tse kholo indastering ea ho amohela baeti le e pharalletseng.
Lihlopha tsa hotele tsa Marriott le Hilton ke bareki ba nako e telele ba ruileng molemo ho boiphihlelo ba likamano tsa litaba tsa APO Group. Feme e ts'ehetsa mekhatlo e hlahelletseng ea 300 - ho kenyeletsoa le mekhatlo e etelletseng pele ea PR - ka maano a bona a likhokahanyo Afrika le libakeng tse ling.
Bekeng ea ketsahalo e 'ngoe le e' ngoe, bahoeletsi ba AHIF le FIHA ka bobeli ba tla una molemo ka phihlello e tlatsetsang ea ts'ebeletso e pharalletseng ea phatlalatso ea phatlalatso ea boralitaba ea APO Group.
Mahlale a morao-rao a etellang pele indastering a APO a tla thusa ho netefatsa hore ho phatlalatsoa liketsahalo tsa AHIF le FIHA ho tla latelloa ka mokhoa o makatsang - ho fana ka leseli la bohlokoa ho Liketsahalo tsa Bench ha li ntse li shebile ho eketsa lebelo le ho khothaletsa matsete a mang indastering ea kamohelo ea baeti Afrika.
APO Group le eona e ntse e etsa matsapa a 'maloa ho thusa ho phahamisa boemo ba liketsahalo.
Pele ho e 'ngoe le e' ngoe ea likhatiso tse tharo tse latelang tsa AHIF le FIHA, APO Group e tla mema moqolotsi oa litaba oa Moafrika leetong le lefuoang ka litšenyehelo tsohle ho ea sebokeng. APO Group e tla hlophisa le khokahano ea bona ea khoebo e ke keng ea bapisoa ho fana ka libui tsa sehlooho tse tsoang liindastering tse fapaneng ho eketsa botebo le bophara ho lihlooho tse ntseng li tšohloa.
"Ntho e ntle ka APO Group ke boiphihlelo ba bona bo ke keng ba bapisoa le ba bang litabeng tsa litaba tsa Afrika le bokhoni ba bona ba ho fihlela baqolotsi ba litaba ba tummeng ho thusa ho tsamaisa molaetsa oa rona ho bamameli ba bacha," ho boletse Matthew Weihs, Motsamaisi ea Tsamaisang oa Bench Events. "Ka ts'ebelisano, ke lumela hore re na le lisebelisoa tsohle tsa ho etsa hore likopano tsena li atlehe le ho feta le ho tlisa ponaletso e kholo ea machabeng le matsete ho indasteri ea bohahlauli ho pholletsa le Afrika."
"AHIF le FIHA ba emela tse ntlehali ts'ebelisanong ea lefatše ka bophara indastering ea kamohelo ea baeti," ho boletse Lionel Reina, CEO oa APO Group. “Hotele Afrika ke pontšo ea bohahlauli le khoebo ho pholletsa le kontinenteng, e fana ka libaka tsa liboka bakeng sa khoebo, hape e thusa ho tsamaisa phaello le matsete ho pholletsa le sebaka sena. Re thabela tšebelisano 'moho joaloka ena le Liketsahalo tsa Bench, kaha li bonts'a boitlamo ba rona ba ho phahamisa boemo ba Afrika ho indastering e mengata e fapaneng. "
