Bermuda Tourism Authority, mokhatlo oa semmuso oa ho bapatsa bakeng sa sehlekehleke sena, le United States Tennis Association (USTA), ba phatlalalitse hore Bermuda e tla ba molekane ea ikhethileng oa bohahlauli oa US Open Tennis Championship.

Tšebelisano 'moho e qala le 2019 US Open lehlabuleng lena New York City, e leng' maraka o kaholimo-limo oa Bermuda bakeng sa baeti, sehlekehleke e le sefofane sa metsotso e 90 feela ho tloha New York. Bermuda e tla ba le boteng bo boholo ho US Open ka lipontšo tsa lekhotla lebaleng la lipapali la Arthur Ashe, boteng ba thepa ea dijithale ea US Open, metjha ea litaba tsa sechaba le sebaka sa ts'ebetso ea sebaka sa marang-rang bakeng sa boitlamo ba bareki. Bermuda Tourism Authority e sebetsa 'moho le USTA, USTA Player Development le USTA Foundation ho theha ketsahalo e ncha e nang le likarolo tse ngata e tla etsahala Bermuda ka 2020. Ketsahalo ena e tla ba le Pro-Am hammoho le lipontšo tse nang le lipale tsa tenese le libapali tsa Amerika tse ntseng li phahama.

Melemo e khethehileng ea ts'ebelisano e kenyelletsa:

• Matšoao a lekhotla a tla bokella ponaletso e kholo nakong ea lihora tse 100 le ho feta tsa ho fana ka litaba tsa bophelo naheng e 'ngoe le e' ngoe ea li-feed tsa Bermuda - US, Canada le UK - ntle le linaha tse ling tse 100.

• Nakong ea Beke ea Bareki e Bulehileng ea US le tlholisano ea libeke tse peli, sebaka sa ts'ebetso ea sebaka sa marang-rang USTA Billie Jean King National Tennis Center se tla nolofalletsa boitlamo le balateli ba fetang 800,000 ba lumellanang le sepheo sa baeti ba Bermuda, bao 56% ea bona e leng ho tsoa 'marakeng oa toropo ea New York.

Ketsahalo e nang le likarolo tse ngata e tla tšoareloa Bermuda ka 2020 e tla tlisa tšebeliso e eketsehileng ea baeti le ho e pepesetsa Bermuda e le sebaka sa mantlha sa boiketlo le lipapali.

Tennis e na le metso ea bohlokoa ea nalane Bermuda. A thoholetsoa ke International Tennis Hall of Fame e le "'M'e oa Tennis ea Amerika," Mary Ewing Outerbridge (ea hlahetseng Amerika ho batsoali ba Bermudian) o ile a qala ho bona papali eo ha a ne a etetse ha habo sehlekehlekeng ka 1874, a ithuta tennis ho liofisiri tsa Brithani tse neng li eme. naheng ea Bermuda. Hamorao o ile a khutlisetsa thepa ea tennis New York, a tsebisa papali eo motseng oa habo oa Staten Island.

"Tšebelisano 'moho le bohahlauli le US Open e sebeletsa Bermuda maemong a mangata mme e thusa ho ikarola ho tlholisano ea rona," ho boletse Kevin Dallas, CEO oa Bermuda Tourism Authority. “Pale ea brand ea Bermuda e tsebisang United States papali ea tenese ke mohlala o le mong feela oa kamoo re otlang ka holim'a boima ba rona re le sehlekehleke se senyane bohareng ba Atlantic. Ts'ebelisano 'moho e boetse e beha Bermuda moqoqong oa setso ho e' ngoe ea liketsahalo tse tlamehang ho bonoa New York City. Ha lehlabula le ntse le atamela toropong, re tla sebelisa sethala sena ho mema batho ba New York ho atolosa nako ea bona ea lehlabula ka boithabiso bo mafolofolo mona Bermuda, ”ho eketsa Dallas. "Ho eketsoa ha ketsahalo e tloaelehileng e tla etsahala Bermuda e tla etsa hore ho sebelisoe chelete ka kotlolloho le ho fana ka litleliniki tsa bana bakeng sa ho nts'etsapele le ho pepesetsa bacha ba Bermuda bokhabane ba tenese mme monyetla o ntse o le teng."

"Bermuda Tourism Authority e tsebisa sehlekehleke sena moloko o mocha oa baeti ba ts'oanang hantle le setereke sa rona sa naha, sa naha le sa lefats'e sa US Open fan," ho boletse Gordon Smith, Motsamaisi e Moholo le Motsamaisi e Moholo, USTA. "Re lebelletse ho thusa ho eketsa ho pepeseha ha Bermuda e le sebaka se ka pele sa maeto a boiketlo ka tšebelisano 'moho ena e ncha e thabisang."

2019 US Open e etsahala ho tloha ka la 26 Phato ho isa la 8 Loetse Setsing sa Tennis sa USTA Billie Jean King se Flushing, NY Phetoho ea maano e qetileng lilemo tse hlano ea $ 600 milione ea tlholisano e fa baeti le balekane phaposi e ngata ho feta leha e le neng pele. . Sebaka se amohetse rekoto ea ba tlileng kopanong ba 828,798 2018 ka XNUMX nakong ea ketsahalo eo.

SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:

“The brand story of Bermuda introducing the sport of tennis to the United States is just one example of how we punch above our weight as a small island out in the middle of the Atlantic.
The Bermuda Tourism Authority is working in conjunction with the USTA, USTA Player Development and the USTA Foundation to create a new, multifaceted event to take place in Bermuda in 2020.
“The addition of a custom event to take place in Bermuda that will create direct spending and provide kids clinics for developing and exposing Bermuda’s youth to tennis greatness and opportunity is icing on the cake.