Ke phetohelo e khutsitseng empa ke ea sebele. Ka lilemo tse ngata, lik'hamphani tsa lifofane tsa Asia Boroa-bochabela li 'nile tsa nkoa ke bo-ralipolotiki ba matla e le sesebelisoa sa boitsebahatso ba naha le tsoelo-pele ea moruo. Ka lilemo tse ngata, baetapele ba linaha tsa Asia Boroa-bochabela ba 'nile ba qhibiliha tsamaisong ea lifofane, ba fetola li-CEO le Bapresidente ho latela merero le litakatso tsa bona. Mehlala ea likhohlano tse fetileng: mathoasong a lilemo tse robong, ketelo ea semmuso ea mmuso ho tloha ho Letona Mohammad Mahathir ho ea Mexico e ile ea lateloa hang hang ke Malaysia Airlines e bulang sefofane se tobileng ho tloha Kuala Lumpur. Ho thoe'ng ka Thai Airways e fofa e sa eme ho ea New York ka 2006, molemong oa ho qothisana lehlokoa le Singapore Airlines?
Ba bang ba kanna ba re sena se nepahetse ho lekana kaha boholo ba bajari ba Asia Boroa-bochabela ke ba mmuso. Ntle le hore lilemo tse leshome tse qetellang li bone boholo ba lifofane tseo li oela ka har'a bofubelu ka lebaka la tsamaiso e mpe. Empa kajeno, ka lisebelisuoa tse haellang, mebuso e ntse e tsilatsila le ho feta ho lopolla mekhatlo ea eona ea lifofane.
Bonyane tlokotsi e bile le phello e ntle: ho kenella ha lipolotiki ho bonahala ho fokotsehile ha moloko o mocha oa CEO o nka bajari ba naha, o kenya maikutlo a macha a boipuso. E 'ngoe ea liphetoho tse matla ka ho fetesisa ke tsa Malaysia Airlines. Kamora ho thonngwa ha Idris Jala e le CEO e motjha, MAS e phatlaladitse ka 2006 Leano la yona la Business Turnaround Plan, le ileng la etsa hore bofokodi ba sefofane se phatlalatse, le shebane le ho putlama ho ka bang teng. Ha a fumana tšepiso ea hore 'muso o ke ke oa kena-kenana le tsamaiso ea sefofane, M. Jala o atlehile ho fetola maruo a MAS. Mehato ea ho fokotsa litšenyehelo e ile ea hlahisoa e kang ho khaola litsela tse se nang phaello-litsela tse fetang 15 li koetsoe, likepe li fokotsehile, tlhahiso ea basebetsi hammoho le tšebeliso ea letsatsi le letsatsi ea lifofane e eketsehile.
Ho tloha ka 2006 ho isa ho 2008, palo ea litulo e theohile ka liphesente tse 10 ha palo ea bapalami kaofela e theohile ka liperesente tse 11 ho ea ho limilione tse 13.75. Empa ka sephetho sena: Ka 2007, MAS e ile ea khona ho khutlela ho ba batšo ka phaello ea US $ 265 milione, ka mor'a lilemo tse peli tsa tahlehelo (US $-377 milione ka 2005 le -40.3 milione ka 2006). Le hoja sefofane se ka 'na sa etsa tahlehelo ka 2009 ka lebaka la ho theoha ha moruo (US $-22.2 milione ho tloha ka January ho ea ho September 2009), MAS e lebeletse ho khutlela ho ba batšo ka 2010. Mookameli e mocha Tengku Datuk Azmil Zahruddin o phatlalalitse ho tsoela pele. tsepamisa maikutlo ho fokotsa litšenyehelo, ho hlahisa lekeno le ho matlafatsa khotsofalo ea bareki. Ho lefella phokotso e 'ngoe ea marang-rang a eona a nako e telele (ho koaloa ha New York le Stockholm), MAS leha ho le joalo e batla ho atolosa ho ea Australia, Chaena, Asia Boroa, Bochabela bo Hare le linaheng tsa ASEAN. Lifofane tse ncha li lokela ho tsamaisoa ho tloha selemong se tlang ha sefofane sa pele sa 35 sa Boeing 737-800 se tla ka sekepeng, ha ho tsamaisoa ha Airbus A380 tse tšeletseng joale ho reriloe bohareng ba 2011.
Tsosoloso e 'ngoe e makatsang e bonoa ke mopalami oa naha oa Indonesia Garuda. Ho fihla ha Emirsyah Satar joalo ka CEO ho ile ha lateloa ke ho fokotseha ho hoholo ha sefofane. "Mohlala oa khoebo o ne o sa momahane: lisebelisoa tsa batho, lichelete le ts'ebetso ha lia ka tsa hlola li sebetsa," ho hopola Satar.
Joale sefofane se ile sa qobelloa ho koala litsela tsohle tsa sona tsa Europe le USA, ho fokotsa lifofane tsa sona ho tloha ho tse 44 ho isa ho tse 34 hammoho le basebetsi ba sona ho tloha ho 6,000 ho isa ho 5,200 basebetsi. "Re mahlahahlaha le ho feta kajeno kaha re khonne ho hira batsamaisi ba banyane ho batla bokamoso ba sefofane," Satar a eketsa.
Garuda o ile a kena mohatong oa ho kopanya, o ileng oa fetoloa leano la ho tsosolosa le ho kopanya ka 2006/2007, eaba o qetella ka 2008 ho ba leano la kholo e tsitsitseng. Ho latela setifikeiti sa tlhahlobo ea polokeho ea IATA ka 2008, Garuda o ile a ntšoa lethathamong la lifofane tse thibetsoeng ho ea EU nakong ea lehlabula la 2009. Katleho ena e tla ka nako e ntle ka ho fetisisa ha Garuda a tlaleha liphaello tse peli tse latellanang ka 2007 (US$-6.4 milione) le ka 2008 (US$71 milione).
Katoloso e se e khutlile. "Re tla nka lifofane tse 66 ka sepheo sa ho ba le sehlopha sa lifofane tse 114 ka 2014. Re tla shebana le mefuta e meraro ea lifofane: Boeing 737-800 bakeng sa marang-rang a libaka le a malapeng, Airbus A330-200 le Boeing 777- 300ER bakeng sa lifofane tsa rona tsa maeto a malelele. Joale re tla nkela Airbus A330 sebaka ka B787 Dreamliner kapa A350X ”ho boletse CEO oa Garuda.
Takatso ea Garuda e lula e le ea nnete, hole le ho fetella ha nako ea Suharto ha sefofane se ne se tlameha ho fofa ho potoloha lefatše. "Re bona ho e-na le tlhokahalo ea sephethephethe sa ntlha-to-point ho fapana le ts'ebetso e kholo ea setsi. Leha ho le joalo, boema-fofane ba rona ba Jakarta, Bali kapa Surabaya ba ne ba ke ke ba khona ho sebetsana le lits'ebetso tse kholo tsa libaka, "ho boletse Satar.
Empa 2010 e tla tšoaea Garuda ho khutlela Europe ka lifofane tsa eona tsa pele tse eang Dubai-Amsterdam ka kenyelletso e ka bang teng ea Frankfurt le London lilemong tse latelang. Lifofane tse ling tse eang Chaena, Australia le Middle East le tsona li reriloe. "Re ikemiselitse ho eketsa sephethephethe sa bapalami ba machaba hararo ho fihlela 2014. 'Me re ikemiselitse ho kena Skyteam ka 2011 kapa 2012," Satar a eketsa.
Kholiso e ntle ea MAS le Garuda e bonahala e sutumelletsa Thai Airways International bakeng sa liphetoho. Mohlomong motho ea tsamaisang thepa kajeno ke eena ea nang le bothata bo boholo ka lebaka la litšitiso tsa mmuso le lipolotiki. Mopresidente e Mocha oa TG, Piyasvasti Amranand, leha ho le joalo, o ikemiselitse ho hlophisa bocha sefofane le ho felisa ho kenella.
O re: "Ke nahana hore sechaba ka kakaretso se tenehile ke boemo bona ba Thai Airways, bo senyang botumo ba sefofane le sa naha." “Re tla lula re tobana le khatello e tsoang kantle. Empa haeba re ema re le bonngoeng ’me re le matla, re tla khona ho itšireletsa hamolemo khahlanong le ho kenella ho tsoang ka ntle.”
Amranand oa hlokomela hore mamello e ne e atisa ho hlaha ho boto ea batsamaisi, boholo ba litho tsa eona li le tlas'a tšusumetso ea lipolotiki. 'Me ba khonne ho thefula lintho tse ntle ka ho fetisisa tsa TG. Amranand e se e hapile ntoa ea pele ka ho etsa hore moralo oa ntlafatso oa Thai Airways o amoheloe ke basebetsi ka sepheo sa ho ba har'a bajari ba bahlano ba holimo ba Asia. Tlhahlobo ea sehlahisoa le litšebeletso tsohle e entsoe tlas'a TG 100 Strategic Plan.
Lintlafatso li tla etsoa litšebeletsong tse amanang le bareki tse kang khokahanyo e ntlafetseng le kemiso ea lifofane, ho ntlafatsa tšebeletso ka sekepeng le sehlahisoa, ho fetola moetlo oa litšebeletso le kabo le litsela tsa thekiso. "Se etsahetseng lilemong tse 40 tse fetileng se ke ke sa fetoloa ka bosiu bo le bong. Empa re se re hlophisitse lipehelo, "ho boletse Amranand. Phokotso ea litšenyehelo e lokela ho thusa ho boloka chelete e ka bang $332 milione le phaello e itekanetseng e lebelletsoeng bakeng sa 2010.
Mopresidente e mocha o boetse o batla ho khothaletsa likarolo tse ntle ka har'a sefofane sa hae ka ho matlafatsa basebetsi ba nang le ts'ebeletso le boqapi ka ho fetesisa. Empa Amranand e kanna ea tobana le mamello e matla ho tsoa ho molebeli oa khale ka har'a sefofane.
Hona joale Amranand o tla bona hore na a ka fetola maikutlo ho isa boholeng bofe ha Thai Airways e se e kenelletse nyeoeng e ncha ea bobolu. Molula-setulo ea ka sehloohong oa Thai Airways, Wallop Bhukkanasut, o se a le tlas'a liqoso tsa hore o balehile ho ea lefa lekhetho la thepa le thepa e ngata ha a ne a nkile lik'hilograma tse 390 ho tloha Tokyo ho ea Bangkok.
Ho latela Bangkok Post, Khun Wallop o haufi le Letona la Lipalangoang mme ho tlameha ho bonoa hore na Piyasvasti Amanand ea nang le talenta e tla ba joang ho rarolla se shebahalang hape e le pale e tloaelehileng ea Thai Airways.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- New aircraft are due to delivery from next year with the first of 35 Boeing 737-800 coming onto the fleet, while the delivery of six Airbus A380 is now planned for the middle of 2011.
- In 2007, MAS managed to be back into the black with a profit of US$265 million, following two years of losses (US$-377 million in 2005 and -40.
- Measures to lower costs were introduced such as the cut of unprofitable routes–over 15 routes have been closed, the fleet reduced, the productivity of employees as well as aircraft daily use increased.
