EtelaPITTSBURGH e hlahisitse letšolo le lecha la ho bapatsa la naha, Pull Up A Chair, U Amoheloa Mona, e khothalletsang Pittsburgh e le toropo e amohelehang. Letšolo lena le qala naheng ka bophara kajeno 'me ka ts'ebetso ea bobeli nakong ea hoetla. VisitPITTSBURGH e lebeletse hore letšolo lena le bonts'e hore na ke eng e etsang hore Pittsburgh le Pittsburghers e be e ikhethang le ho ba letšolo le sa tšoaneng le mekhatlo e meng ea papatso ea libaka.

Letšolo lena le boetse le fapane le matšolo a mang a VisitPITTSBURGH a hapileng botle le libaka tse khahlang feela tsa Pittsburgh. Letšolo lena le lecha le tla hapa moea oa Pittsburghers le kamoo ba amohelang limilione tsa baeti ba selemo le selemo ba tsoang lefats'eng ka bophara. Letšolo lena le susumetsoa ke ketso ea ho fa motho setulo, e leng pontšo ea bokahohle ea kamohelo le tlhompho.

"Ho VisitPITTSBURGH, re na le botumo ba ho hlahisa bohahlauli bo atlehileng haholo, likopano le livideo tsa nts'etsopele ea lipapali le matšolo a papatso," ho boletse Tom Loftus, ofisiri e kholo ea papatso bakeng sa VisitPITTSBURGH. "Lekhetlong lena, re batla ho tsepamisa maikutlo holim'a moea oa kamohelo oa toropo ea rona le baahi ba rona ka ho kenyelletsa linako tse tla khothaletsa batho ho etela toropo ea rona e kholo le ho khothatsa Pittsburghers lefats'eng lohle ho arolelana molaetsa," ho boletse Loftus.

Letšolo lena le tla ba la dijithale haholo, ho pholletsa le li-platform tse ngata, 'me le kenyelletse palo e kholo ea mecha ea litaba e lefuoang, le ho matlafatsa likanale tsa sechaba, haholo-holo Facebook. E tla kenyelletsa boiteko ba likamano tsa sechaba maemong a lehae le a naha mme e kenyellelitsoe boitekong bohle ba ho bapatsa le ho rekisa ba VisitPITTSBURGH, ho kenyeletsoa letšolo le tsebahalang la KidsBURGH. Baeti ba fihlang Boemafofaneng ba Machaba ba Pittsburgh ba tla lumelisoa ke matšoao a dijithale a nang le letšolo lena.
Video ea lets'olo e tla bapala botong ea video ho Times Square ka libeke tse 'ne ntle le ho ba karolo ea sephutheloana sa filimi ea A Beautiful Day in the Neighborhood Mister Rogers, e bapalang le Tom Hanks, ha e bapaloa liholong tse hlano tsa New York City. , Los Angeles, le Washington, DC nakong ea libeke tse 'nè. Phatlalatso e akaretsang ea letšolo lena e tla lebisa mebaraka ea likoloi le lifofane ho kenyeletsa Boston, Chicago, Indianapolis, Los Angeles, New York, San Francisco, Seattle, Tampa le Washington, DC.

Leha boholo ba lets'olo le lecha la ho etsa lets'olo la VisitPITTSBURGH le entsoe ka tlung, ralifilimi ea qapileng ea phetang lipale, Christian Lockerman, o thusitse ho hapa mehopolo ea Pull Up A Chair, U Amoheloa Mona filiming.

EtelaPITTSBURGH e khothaletsa batho ho pholletsa le naha ho arolelana molaetsa oa kamohelo ka har'a video ea lets'olo, ba eketsa #LovePGH lipapatsong life kapa life tsa mecha ea litaba ea sechaba. "Re nahana hore molaetsa oa Pull Up A Chair, You Are Welcomed Mona o ka sebelisoa ka litsela tse ngata haholo le ho mefuta eohle ea batho," ho boletse Loftus. "Re ikutloa re hapile phutuho ena botsoalle ba baahi ba rona, 'me re mema baeti ba tsoang lefats'eng lohle hore ba tle Pittsburgh ho tla iphumanela hore na ke hobane'ng ha toropo ea rona e le ea bohlokoa."

SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:

The campaign video will play on a video board in Times Square for four weeks in addition to being part of an intro package for the A Beautiful Day in the Neighborhood Mister Rogers movie, starring Tom Hanks, when it plays at five theatres in New York City, Los Angeles, and Washington, D.
“This time, we want to focus on the welcoming spirit of our city and our residents by encapsulating moments that will encourage people to visit our great city and inspire Pittsburghers across the world to share the message,”.
“We feel we have captured in this campaign the friendliness of our residents, and we invite visitors from around the world to come to Pittsburgh and find out for themselves why our city is special.