Leeto la khoebo: Ho phahama butle empa ho tsitsitse hoa tlhoko ea khoebo

Bopaki bo hlakileng ba lipalo tsa khoebo tse tsosolositsoeng le, bonyane lekaleng la lifofane, ho ntlafatsa mekhoa ea lekhetho, ho boletse hore tlhokeho ea maeto a khoebo, kamora hore e fetohe e ntle ho elella bofelong ba 2009,

Bopaki bo hlakileng ba palo ea lipalangoang tse tsosolositsoeng le, bonyane lekaleng la lifofane, ho ntlafatsa mekhoa ea chelete, ho boletse hore tlhoko ea maeto a khoebo, kamora hore e fetohe e ntle ho elella bofelong ba 2009, e ntse e tsoela pele ka matla mathoasong a 2010. hlalosa ho hlaphoheloa e le ntho e tsitsitseng, litlaleho tsa ho phahama butle empa ho tsitsitseng ha tlhokahalo ea khoebo nakong ea likhoeli tse 'maloa tse fetileng li tsoa mekhatlong e mengata ea indasteri.

Baokameli ba lifofane ba buile nakong ea libeke tse peli tse fetileng mabapi le mehala ea kopano le sechaba sa matsete le mecha ea litaba e fane ka litlhaloso tsa morao-rao. "Ka Pherekhong, pokello ea likonteraka tsa rona e nyolohile ka liperesente tse 10 ha ho bapisoa le nako e tšoanang selemong se fetileng," ho boletse mopresidente oa Delta Air Lines Ed Bastian. “Le ha sena se bonts'a lipapiso tse bonolo, baeti ba khoebo baa khutla. 'Me ha re ntse re bona palo ea lipalo e ntlafala, litefiso le tsona lia ntlafala, leha ho le joalo ka lebelo le phahameng la liithuti."

Kamora ho bona mekhoa ea lekeno la likhoebo "e potlaka nakong ea kotara ea bone," mopresidente oa United Airlines John Tague o itse, "Ka Pherekhong, ke lebelletse hore meputso ea likhoebo e tla nyoloha ka liperesente tse 10 selemo le selemo, ka kemiso e bobebe." O boetse a hlokometse hore ho ngolisoa ha li-cabin tsa transatlantic premium ho eketsehile liperesente tse 5 kotareng ea bone.

American Airlines, le eona, e bone khoebo ea likhoebo "e potlaka ho ea qetellong ea kotara ea bone," ho boletse CFO Tom Horton. Maikutlo a rona bakeng sa Pherekhong le ho feta, bonyane bakeng sa bokamoso bo lebelletsoeng, ke ntšetso-pele ea ntlafatso eo. Re boetse re bone hore tlhoko ea premium matsatsing a tlhoro ea beke e ntse e phahama. Ho bonahala eka re bona ho khutla ha motsamai oa khoebo limmarakeng tsa maeto a malelele, ’me ke hona moo chelete e leng teng.”

Ho ea ka ofisiri e ka sehloohong ea papatso ea Continental Airlines Jim Compton, chelete e kenang e tsoang ho morekisi (ho kenyeletsoa le lekeno la khoebo) e theohile ka liperesente tse 1 ka December kamora hore e theohe ka liperesente tse 38 ka Mots'eanong, 'me mekhoa ea hona joale ea kotara e bonts'a "ho nkeloa sebaka" ea matsatsi a 14.

"Litlaleho tsa rona tsa khoebo li re bolella hore lichelete tsa maeto li ntse li le thata. Ho boletse joalo, re bona maeto a khoebo a khutla butle, ”ho boletse Compton. "Ntle le ho bebofatsa lithibelo mabapi le ho behela batho ka kamoreng e ka pele, li-account tse ling li lumella maeto bakeng sa liboka tsa kahare, e leng se khothalelitseng hore ho be le pokello e nyane ea pokello ea lihlopha. Re boetse re bone ho nkuoa hoa libuka tsa likhoebo tse tsoang lekaleng la lichelete. ”

Joalo ka tloaelo, CEO ea Southwest Airlines, Gary Kelly, o fane ka litlhaloso ka lehlakoreng le leng. Leha a ile a lumela hore sephethephethe sa khoebo ho tloha lehlabuleng le fetileng "e kanna ea ntlafala," Kelly o ile a re ts'ebetso ea morao-rao limmarakeng tsa nako e khuts'oane ke "bonolo maetong a khoebo," mme a re ha a lebelle ntlafatso e kholo ka 2010.

O ile a re: "Batho ba fetola mekhoa ea bona. “Mohoebi ea neng a tloaetse ho nka leeto le le leng ka khoeli, ka tšohanyetso o fumana hore ba hloka ho tsamaea hang ka kotara. Tšebeliso ea chelete nthong ea boikhethelo joalo ka maeto a khoebo e ke ke ea fetoha ka bosiu bo le bong. Li-CFO li ke ke tsa e emela. Re tseba feela hore ke tsela eo khoebo ea Amerika e itšoarang ka eona 'me e na le boitšoaro haholo tabeng eo. Ha re na tumelo ho rona hore u tla bona phetoho e matla maetong a khoebo. ”

Setšoantšo se Seholo se Khanyang

Leha ho le joalo, lintlha tse ngata li bontša hore ho na le boemo bo itseng ba ho hlaphoheloa ha maeto a khoebo. Boemong bo boholo, kakaretso ea thekiso ea mekhatlo ea maeto ea U.S. e bile le phaello ea selemo le selemo ka Pulungoana le Tšitoe, e leng likhoeli feela tsa 2009 ho bonts'a ntlafatso, ho latela ARC. Kakaretso ea litšebelisano tsa mekhatlo e ile ea eketseha likhoeling tse tharo tse fetileng tsa selemo. Pontšo e betere ea maeto a khoebo, thekiso e felletseng har'a mekhatlo ea maeto ea "mega" - American Express, BCD Travel, Carlson Wagonlit Travel le Hogg Robinson Group har'a bona-ka Pulungoana le Tšitoe e eketsehile liperesente tse 6 le liperesente tse 5, ka ho latellana, ARC e tlaleha. Ka kakaretso, sehlopha seo se ile sa bona thekiso e theoha hoo e ka bang liperesente tse 25 pejana ka 2009.

Boemong ba setsi sa motho ka mong, American Express e bile le ho theoha ho hoholo ha thekiso ea maeto a khoebo ho feta indasteri ka kakaretso - hoo e ka bang liperesente tse 42 selemo ho pota kotareng ea bobeli ea selemo se fetileng - pele e nyolohela ho theolelo e tlase ea liperesente tse 5 bakeng sa karolo ea bone. kotara. Lefapha la Global Commercial Services la k'hamphani, le kenyelletsang likarete tsa khoebo le ts'ebetso ea maeto a khoebo, kotareng ea bone le fihletse kholo ea lekeno ea liperesente tse 6, keketseho ea liperesente tse 8 ea khoebo e lefelloang likarete le liperesente tse 7 tse phahameng tsa tšebeliso ea chelete ea ba nang le likarete, selemo ho theosa.

"Karete ea khoebo / lits'ebeletso tsa khoebo li kile tsa sebetsa joalo ka V - hangata e tšoarella butle butle, e theoha haholo ebe e nyoloha haholo ho feta likhoebo tse ling," ho boletse American Express CFO Dan Henry bekeng e fetileng nakong ea kopano. letsetsa le bahlahlobisisi. “Lekhetlong lena, re bona ntho e tšoanang. Litšebeletso tsa khoebo li ile tsa khutla li le matla ho feta likhoebo tse ling kaofela. ”

Tlalehong ea morao-rao le US Securities and Exchange Commission, Travelport GDS e qotsitse "phetoho" maetong a mekhatlo, 'me a hlalosa hore litlaleho tsa eona tse kholo tsa mekhatlo ea lefats'e "li ile tsa khutlela khōlong ea selemo le selemo karolong ea bone, ka palo ea khoeli le khoeli ka November le December 2009 e eketsehile ka karolo ea 1 lekholong le karolo ea 4 lekholong ka ho latellana.” Ka kakaretso, ho latela Travelport, lipehelo tsa kotara ea bone lefatšeng ka bophara litsamaisong tsa eona tsa kabo ea lefats'e-Apollo, Galileo le Worldspan-li eketsehile ka liperesente tse 5 selemo ho pota, kotara ea pele ho bonts'a keketseho e akaretsang ho tloha bohareng ba 2007. Ntlafatso e ile ea potlaka ha kotara e ntse e tsoela pele, ho kenyeletsoa keketseho ea 10 lekholong ea kakaretso ea libuka nakong ea Tšitoe, le liperesente tse 11 le liperesente tse 14, ka ho latellana, bakeng sa likarolo tsa moea tse sebelitsoeng ka Pulungoana le Tšitoe.

Bahlahlobisisi ba Moea le bona ba Bullish On Corporate Demand

Libekeng tse peli tse fetileng, bahlahlobisisi ba Wall Street ba fane ka lintlha tsa lipatlisiso moo ba bontšitseng tšepo bakeng sa lekala la lifofane, ka karolo e 'ngoe e susumetsoang ke maikutlo a tlhokahalo e ntle ho tsoa ho batsamaisi ba lipalangoang. Ha re hlokomela hore lekeno la tsamaiso ea mantlha ea lifofane tsa U.S. ka December le eketsehile liperesente tse 8.8 ka tatellano ho tloha ka Pulungoana- "ka pele ho kamano ea tatellano ea liperesente tse 1.5 e bonoang ka 2004-2007"-JP Bahlahlobisisi ba Morgan Securities ba ngotse hore "2009 e emela rekoto ea tlhokahalo ea Pulungoana ho isa ho Ts'itoe."

Ho ea ka bahlahlobisisi ba UBS, "ho na le matla a 'nete a tlhokahalo." Ba hlokometse hore meputso ea yuniti ea Pherekhong "ha joale e feta Pherekhong ka liperesente tse 5" mme e lebelletsoe ho "atoloha libekeng tse 'maloa tse tlang." Ka Hlakubele, bahlahlobisisi ba UBS ba lebelletse kholo ea lekeno la "dijiti tse peli".

UBS e ngotse: "Re lebelletse hore likhoebo li tsamaee ho feta ha selemo se ntse se tsoela pele. "Ka lebaka la bokhoni bo matla, sena se ka thusa lik'hamphani tsa lifofane ho laola lifofane tsa tsona hantle. Lintlha tsa meroalo li se li ntse li le holimo ka linako tsohle, kahoo re lumela hore lifofane li tla tlosa bapalami ba boiketlo le bareki ba likhoebo. Sena se utloisa mekhatlo ea maeto ea marang-rang bohloko kaha lipehelo li tla phallela ho lik'hamphani tse tsamaisang maeto le hole le tsona. ”

Tlhokahalo ea Khoebo e ntse e Laetse Lekaleng la Bolulo

Ho latela bahlahlobisisi ba UBS, "Lehlakoreng la hotele, lintho li shebahala li le betere, kaha re lebelletse hore litefiso tsa kamore ea letsatsi le letsatsi li nyolohe ha maeto a khoebo a khutla."

Smith Travel Research e tlaleha phokotseho ea 1.4 lekholong ea tlhokeho (masiu a kamore) bakeng sa kotara ea bone, "ts'ebetso e ntle ka ho fetisisa ea kotara ea 2009," le phaello ea ho lula limmarakeng tse 11 ho tse 25 tse kholo. Ho ea ka lipuo tsa morao-rao tse entsoeng ke mopresidente oa STR Mark Lomanno, karolo ea mabothobotho e bile le kholo ea likhoeli tse 'maloa pakeng tsa 5% le 8%.

"Baeti ba maemo a holimo ba khoebo ba tla tsamaisa sebopeho sa ho hlaphoheloa hoo e ka bang ka sebele," ho latela Lomanno.

Empa ho hlaphoheloa ho pharaletseng ho pholletsa le lihlopha tsohle ha ho e-s'o bonahale. Ka mohlala, Marriott International, khoeling ena e boletse hore lekhetho la kotara ea bone e kanna ea ba e ne e se mpe joalo ka ha ho ne ho lebelletsoe pele, empa mohlomong e ne e le tlase ka liperesente tse 13 ho isa ho liperesente tse 14 Amerika Leboea le tlase ho liperesente tse 14 ho isa ho liperesente tse 16 kantle ho Amerika Leboea. "Re boetse re bone maeto a khoebo le liboka tse kholo li qala ho nka, e leng ntho e kholo bakeng sa indasteri ea rona," CEO Bill Marriott o ngotse ho blog ea hae khoeling ena. "Ho tla nka nako ho khutlela moo re neng re le teng pele ho qala ho putlama ho hobe ka ho fetesisa eo nkileng ka e bona, empa hoa khothatsa ho bona re tsamaea ka tsela e nepahetseng."

Choice Hotels International, e sa sekametseng khoebong ho feta Marriott, ha e so bone mekhoa e metle ea likhoebo, ho latela batsamaisi ba buang khoeling ena le batseteli. "[Tlhokahanyo ea khoebo] e bile e bataletseng ho ea tlase," ho boletse CFO David White. "Ka sebele e bile fokola ho feta karolo ea lintho tsa maeto a ho phomola." White o boetse a hlokomela hore "liak'haonte tse khōloanyane li tloaetse ho boloka liak'haonte tse nyane tsa maeto."

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