Delta Air Lines Inc. e re ke "likhoeli" pele ho kemiso ka ho nchafatsa lifofane le batho bao e ba futsitseng ho tsoa Northwest Airlines kopanong e kholo ea indasteri ea US.
Liunifomo tsa Delta tse khubelu le tse putsoa tsa balebeli ba sefofane li nkela li-ensembles tse putsoa leboea-bophirima sebaka, 'me letshwao la "widget" le pentiloe ho li-jete tse ngata tse sa tsoa fumanoa. Li-sandwich tsa pastrami le lintho tse ling tse tsoang lijong tsa lijo tsa Delta bakeng sa theko ea lijo li tla hlaha ho li-jets tsa Leboea-bophirima bekeng e tlang, Tim Mapes, motlatsi oa mopresidente e moholo oa papatso, o boletse kajeno puisanong.
Tsamaiso ke matšoao a bonahalang a theko e entseng Delta sefofane se seholo ka ho fetisisa lefatšeng. Delta e tšepile kopanyo e potlakileng ho fihlela lidolara tse limilione tse likete tse peli tsa poloko le lekhetho le lecha nakong ea ho putlama ho hoholo ha moruo le tlhokahalo ea maeto.
"Ke ne ke tla ba khothaletsa ho pata lebitso la Northwest kapele kamoo ho ka khonehang," ho boletse Jay Sorensen, mopresidente oa feme ea boeletsi IdeaWorks e Shorewood, Wisconsin. "Leboea-bophirima e ne e na le lebitso le fokolang ho feta Delta mme bareki ba se ba ntse ba tseba hore e tla fela, ka hona ha ho na lebaka la ho e hula."
United Airlines ea Leboea-Bophirima le UAL Corp. e tlameletsoe ho khotsofatsa bareki ka ho fetesisa e fumanoeng har'a bajari ba baholo ba Amerika phuputsong ea 2008 ke feme ea lipatlisiso tsa bareki JD Power & Associates, e nang le lintlha tse peli ho tse hlano tse ka bang teng. Delta e bile le lintlha tse 'ne.
Delta, e lulang Atlanta, e bile moetapele oa boraro ho fetisisa United States pele a phethela theko ea hae ea setoko ea No. 5 Leboea-bophirima ka la 29 Mphalane. Hammoho, ba na le chelete e kenang ea $ 35 billion le basebetsi ba 75,000.
Likabelo esale pele
Delta e fumane lisente tse 60, kapa liperesente tse 11, ho isa ho $ 6.28 ho New York Stock Exchange khoebo e kopaneng, e leng theko ea eona e phahameng ka ho fetisisa ho koala ho tloha ka Hlakubele 17. Likabelo li oele ka liperesente tse 28 selemong se fetileng.
Khamphani e tsoetse pele mesebetsing ea meshing, eo Delta e hakanyetsang hore e tla bitsa $ 500 milione mme e tla be e phethetsoe mafelong a 2010. Mehato e nkuoeng ho fihlela hajoale e kenyelletsa ho fofa ha lifofane ho tloha sekepeng ka seng sa sefofane ho bapisa tlhoko ea litsela tse ling.
'Mapa o itse sefofane se kopaneng ke "likhoeli tse tlang pele" sa morero oa sona oa ho fetola Leboea-bophirima ho lebitso la Delta, mme basebetsi ba shebile pele liphetoho tseo bareki ba tla li bona. Lifofane tsohle tse 300 Leboea-bophirima li tla pentoa pheletsong ea 2010, ho boletse Mapes, mme mananeo a khafetsa a seng a ntse a kopantsoe.
Har'a lintho tse batloang haholo ke bareki ba Leboea Bophirima ke likhetho tsa lijo tse ncha tse kang lisalate, lisamentjhisi le lipoleiti tsa chisi, ka hona Delta e tla holisa lenaneo la eona la ho reka lijo ho lifofane tsa Leboea Bophirima ho qala bekeng e tlang, ho boletse Mapes.
"Haeba ho na le seo re ka se etsang ho ba thusa ho qoba ho emisa seemelong sa libese, re tla se etsa," ho boletse Mapes.
Bapalami ba lifofane tse leboea-bophirima ba tla bona li-napkins le li-snacks tse kenyelletsang li-cookie tsa Biscoff graham tse nang le logo ea Delta, 'me khatiso e ncha ea makasine ea sefofane ea Delta e bitsoang Sky e tla kenella lipokothong tsa setulo.
"E tsamaea kapele haholo ho feta kamoo re neng re lebelletse," ho boletse Mapes.
Delta e lebelletse ho ba le setifikeiti se kopaneng sa ts'ebetso ho tsoa ho Federal Aviation Administration mafelong a selemo sena. Li-kiosk le libaka tsa marang-rang tsa boema-fofane li ke ke tsa kopanngoa ka botlalo ho fihlela ka 2010.