Liketsahalo tsa libeke tse 'maloa tse fetileng li bakile leqhubu le ts'oenyehileng le ho se tsitse ho Maamerika le baahi lefats'eng lohle. Hohle, batho ba hlahloba litlaleho tsa bona tsa lichelete habeli le ho leka ho tseba hore na ba etse eng. Mebuso lefats'eng ka bophara e kenya lithuso ka libilione makaleng a tsona a libanka ka boiteko ba ho bokella chelete e ngata nakong ea tlokotsi ena ea lichelete. Bahoebi ba theola litheko 'me ba qala thekiso ea matsatsi a phomolo pele ho nako ba leka ho pholosa se shebahalang e le nako ea ho reka ka matsatsi a phomolo. Baetsi ba likoloi, esita le bao ho neng ho nahanoa hore ba ke ke ba hlōloa, ba tlaleha tahlehelo ea rekoto, 'me ba fana ka litheolelo tse tebileng ka tšepo ea ho khutlisa kabelo ea mahala ea mmaraka. Ka lebaka la enke ena e khubelu le matšoao a hlakileng a ho putlama ha lefatše, ba bangata indastering ea maeto ba botsa; re tobane le eng jwale? Teko ea rona e ncha ke efe?
Taba ea pele, re ka lebella hore indasteri ea maeto e fete phetohong e 'ngoe hape e ts'oanang le eo re bileng le eona kamora Ntoa ea pele ea Gulf le kamora Loetse 11th. Ka bomalimabe, ho tsamaisana le ts'ebetso ena ho ka 'na ha tla le mokhahlelo o mong oa ho kopanya le ho koala. Re ka lebella hore karolo e 'ngoe le e 'ngoe ea 'maraka ho tloha ho baeti ba maemo a holimo ho isa ho ba nkang leeto la pele le ba lakatsang ho ema ho se hokae pele ba kena leetong leo. Leha ho le joalo, ke habohlokoa ho utloisisa hore ka tekanyo e pharaletseng mofuta ona oa ho lieha hoa hlokahala e le mokhoa oa ho lokisa ka hare ho moruo. Leha ho se motho ea ratang kapa ea kopang ho putlama ha moruo, ka linako tse ling hoa hlokahala molemong oa ho boloka moruo oa rona o le tseleng ea kholo e laolehang.
Taba ea bobeli, ka kutloisiso ea seo re ka se lebellang, ha re shebeng seo re ka se etsang. Menyetla e lula e iponahatsa linakong tse sa tsitsang. Joalo ka mathata a nakong e fetileng, baeti ba tla tsoela pele ho hlalosa li-niches tse ncha ho latela lithahasello tsa bona. Joaloka indasteri, re tlameha ho itokisetsa ho arabela litlhoko tseo tse ncha, eseng e le mokhoa o fetang, empa e le karolo ea 'maraka. Phetoho e bohlokoa ebile e ke ke ea qojoa, 'me re ka e arabela kapa ra hoholeha.
Ho bohlokoa hore indasteri ea maeto e hopole hore re rekisa liphihlelo, maikutlo le litoro tseo boholo ba tsona li nang le boleng bo holimo ho feta sehlahisoa kapa litšebeletso tse ling. Ka lebaka lena, re hloka ho qoba leraba la maikutlo a "thekiso ea mollo". Khampani e 'ngoe le e 'ngoe le setsi se seng le se seng se reretsoe karolo e itseng ea 'maraka, 'me ho bohlokoa hore re hlalose mebaraka ea rona ka ho fapana. Re ka fana ka maqheka a khethehileng a tsoetsoeng ke leano eseng ho tsieleha.
Ho feta moo, ha re ntse re ipeha boemong bo botle, ena ke nako e nepahetseng ea hore rona re le indasteri re khutlele maemong a holimo a boitšoaro. Joalokaha ke boletse pejana, re ntse re tsamaisana le indasteri ea lichelete 'me re ka ba le melaoana ea mmuso eo re lokelang ho sebetsana le eona ntle le haeba ho ka etsoa liphetoho tse matla. Linakong tsena tse thata, re bone kamoo litloaelo tse sa lokang liindastering tse ling li thehileng esita le lik'hamphani tse kholo ka ho fetisisa. Litloaelo tse se nang boitšoaro ho pholletsa le boto li tla hlahlobisisoa le ho feta. Boikutlo bo tloaelehileng e tla ba ho latela mokhoa oa ho fokotsa litšebeletso ho boloka litšenyehelo. Lekhetlong lena ha re kopaneng ho eketsa lits'ebeletso ho fumana tlhompho.
Ho fapana le lihlahisoa tse ling tse tlatsang bareki ba rona, maeto a ke ke a lekanngoa ka likarati, ka ts'ebetso, kapa ka moetsi. E lekanngoa ka tlamahano ea maikutlo le lenyora le sa feleng la thuto le ho rua. Ka lona lebaka lena, re tlameha ho hopola hore le hoja litatso li ka fetoha 'me mekhoa e tla le ho feta, takatso le tlhoko ea maeto e ke ke ea fela. Ho utloisisa sena ho bolela ho amohela hore 2009 e ke ke ea hlalosoa ka likhetho tse tsielehileng, empa ka likhetho tse fetotsoeng. Ho na le ntho e le 'ngoe eo re e tsebang, re etsa joalo
ho ba le leseli la tšepo ea hore ho tsoa tikolohong e thata ho letetsoe ke kholo e sa lebelloang. 'Me, joale ke nako ea hore indasteri ea maeto e lokise liphoso tsa rona le ho khutlela mekhoeng ea rona ea motheo. Hopola, ha re etse feela hore litoro li phethahale, empa hape rea li theha.
Ashish Sanghrajka, Mopresidente
Maeto a Maholo a Mahlano le Maeto
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- As an industry, we have to be ready to respond to those new demands, not as a passing trend, but as a market segment.
- While nobody likes or asks for a recession, it is at times necessary in order to keep our economy on the path of manageable growth.
- Additionally, as we reposition ourselves, this is the perfect time for us as an industry to return to the highest level of ethics.
