Lekhotla la Nts'etsopele ea Bohahlauli ba Buncombe (BCTDA) le phatlalalitse khetho ea molaoli ea tsebahalang oa naha le oa mehleng oa bohahlauli oa North Carolina Victoria "Vic" Isley joalo ka Mopresidente le CEO oa Lekola Asheville CVB - Ofisi ea Kopano le Baeti. Isley, ea sebelitseng ka mafolofolo bakeng sa sechaba se fapaneng nakong eohle ea mosebetsi oa hae, o qala ka la 1 Tšitoe. Ho khethoa ha hae ho amohetsoe kajeno kopanong e ikhethileng ea boto ea BCTDA.
Isley o hlahlama Stephanie Pace Brown, ea phatlalalitseng ka Mmesa o fetileng hore ho qala ka Phupu o tla nka maemo a kantle ho naha lekaleng la poraefete.
Moithuti ea tsoang Univesithing ea North Carolina Sekolong sa Khoebo sa Kenan-Flagler sa Chapel Hill, Isley o qalile mosebetsi oa hae oa bohahlauli bohareng ba bo-1990 ho Durham Convention & Visitors Bureau e le motsamaisi oa papatso le likhokahanyo. Kamora lilemo tse ka bang mashome a mabeli tse neng li kenyelletsa maemo a phahameng a phethahatso ho Tampa Bay Convention & Visitors Bureau le Destination DC e Washington, DC, Isley o ile a khethoa joalo ka ofisiri e ka sehloohong ea ts'ebetso ho Destination Marketing Association International, e emelang mekhatlo e makholo e 600 ea lipapatso e eang lefatšeng ka bophara, e laela $ 2.5 billion ka selemo likhakanyo tsa lichelete. O boetse a nka karolo ea motsamaisi ea ka sehlohong bakeng sa motheo oa mokhatlo.
Haufinyane tjena, Isley o sebelitse joalo ka ofisiri e ka sehloohong ea thekiso le papatso bakeng sa Bermuda Tourism Authority ka lilemo tse fetang tse tšeletseng, moo a neng a ikarabella bakeng sa ho beha tataiso, ho theha le ho tsamaisa bajete ea selemo le selemo ea $ 25, le ho hlokomela ofisi ea New York City le basebetsi ba 19 le papatso eohle ea lefats'e, thekiso, puisano ea koluoa, likamano tsa boralitaba, litaba tsa sechaba le ho phahamisa.
Isley ke sebui sa phatlalatsa se batloang haholo, se tsebahalang ka tsebo ea sona, boiphihlelo le pono e ntlafatsang ea papatso ea moo e eang teng. O ile a khethoa e le e mong oa "Likelello tse phahameng tse 25 tse ikhethang" indastering ea maeto ke Hospitality Sales and Marketing Association International (HSMAI).
Isley o ile a khethoa bakeng sa boemo bo holimo ho Explore Asheville har'a ba khethiloeng ho tsoa mekhatlong ea ho bapatsa ea boholo bohle ho pholletsa le naha, patlisisong e felletseng ea naha e qalileng likhoeling tse fetileng ke SearchWide Global, e ikemiselitseng ho thaotha bakeng sa maeto, bohahlauli, kamohelo ea baeti, le tse amanang liindasteri.
E etelletsoe pele ke molulasetulo oa nakong e fetileng oa BCTDA le motlatsi oa molulasetulo oa hajoale Gary Froeba, motsamaisi ea ka sehloohong oa The Omni Grove Park Inn, komiti ea lehae e nang le baetapele ba 10 ba bohahlauli / ba khoebo le ba khethiloeng ba khethile tšimo hore e be 12; bakhethoa ba tšeletseng ka nako eo ba ile ba memeloa lipuisano ka seqo. Batho ba bararo ba fihlileng makgaolakgannyeng ba ile ba khethoa hore ba khutlele puisanong ea bobeli, e neng e kenyelletsa tlhahiso ea mokhethoa e mong le e mong ka hore na bohahlauli bo ka etsa hore sechaba se tsoelepele joang litlamorao tsa seoa sena.
Ka basebetsi ba 26, Explore Asheville o sebetsa tlasa taolo ea Setereke sa Buncombe TDA ho etsa lenaneo le pharalletseng la ho bapatsa le ho rekisa le susumetsang ho etela le liboka tsa sehlopha le ho eta ha o ntse o bonts'a le ho fana ka menyetla ea ho bapatsa mahala ho likhoebo tsa lehae tse fetang 1,300 le tse sa etseng phaello, boholo ba tsona e le ts'ebetso e nyane le e nyane. Baeti ba fetang limilione tse 4 ka bosiu bo le bong ba kenya letsoho litsenyehelo tsa selemo le selemo tsa bohahlauli tsa $ 2.2 billion Seterekeng sa Buncombe, e leng se hlahisang chelete e kaalo ka $ 881 milione bakeng sa mesebetsi e ka bang 28,000.
Ho tloha qalehong ea seoa sa lefats'e, BCTDA e sebelitse haufi-ufi le baetapele ba Setereke, Motse le bahoebi mabapi le boiteko ba ho hlaphoheloa ke seoa bo tla tsoelapele ho ba ntho ea mantlha ho 2021. Har'a mehato e neng e kenyelletsa ts'ebelisano 'moho le liofisiri tse khethiloeng tsa lehae le mmuso e ne e le ho thehwa le ho ntshuoa ha lenaneo la lithuso la liphallelo la $ 5 milione ho thusa likhoebo tse nyane tsa lehae tsa 400 ho bula hape, ho theha kapa ho khutlisa mesebetsi e amanang le bohahlauli e 4,800.
#rebuildtravel
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- With a staff of 26, Explore Asheville works under the oversight of the Buncombe County TDA to execute an extensive strategic marketing and sales program that inspires visitation and group meetings and travel while showcasing and providing free marketing opportunities to more than 1,300 local businesses and nonprofits, many of them small and micro-sized operations.
- selected to return for a second interview, which included a presentation by.
- A graduate of the University of North Carolina at Chapel.
