Selemong se fetileng, batsamaisi ba Red Hotel Beijing ba ile ba nka hotele e majabajaba ea mehleng ea Stalinist ka lehlakoreng le ka bochabela la Beijing mme ba etsa qeto ea ho phahamisa sefahleho sa sebaka seo sa khale. Kaha e ne e le sebaka se le seng ka leboea ho lebala la lipapali le lebala le reretsoeng ho tšoara lipapali tsa bolo ea maoto le litebele tsa Liolimpiki, hotele ena e ne e na le sebaka se neng se bonahala se etsa chelete bakeng sa lipapali tsa Beijing. Kahoo Red Hotel e ile ea tsetela lidolara tse limilione tse 1.5 ho etsa palo e batlang e imena habeli ho isa ho tse 75, ho eketsa pente e bofubelu bo bofubelu ka holim'a bokantle, le ho kenya phihlello ea inthanete e se nang mohala. E labalabela ho khutlisa matsete a eona, batsamaisi-matsatsing a pele ho mokete oa ho bula ka Aug. 8-ba qalile litefiso tsa kamore ea ho lefisa $262 ka bosiu, keketseho e imenneng ka makhetlo a tšeletseng ho feta ea khale. Leha ho e-na le keketseho e kholo joalo ea litheko, batsamaisi ba ile ba nahana hore ba ka tlatsa bonyane 70% ea likamore tsa bona ka bahahlauli nakong ea Lipapali.
Ba ne ba fositse. "Ha re fumane baeti ba bangata nakong ena ea Liolimpiki kamoo motho e mong le e mong a neng a lebelletse," ho bolela Mary Ma, molaoli oa lefapha la thekiso le thekiso la Red Hotel Beijing. “Mohlomong ke hobane ho butsoe lihotele tse ngata; mohlomong ke hobane lihotele li ekelitse litefiso tsa tsona tsa likamore haholo. ” Ho tloha ka nako eo, hotele e theotse litefiso tsa kamore ho $130. E ntse e le makhetlo a mararo ho feta tekanyo e tloaelehileng. 'Me phetoho e ka' na ea e-ba nyenyane haholo, e se e le morao haholo. Ha Lipapali li ntse li tsoela pele, palo ea batho ba lulang Red Hotel e ntse e fokotseha ka 50%.
Lilemong tse supileng tse fetileng, ha Beijing e hapa litokelo tsa ho tšoara Liolimpiki, beng ba lihotele ba ne ba lebelletse hore moroallo oa bahahlauli o tla fihla motse-moholo oa China ka 2008 mme ba tsetele ka nepo. Empa Liolimpiki ha lia fetoha khomo ea chelete bakeng sa lihotele. Boholo, haeba e se kaofela, lihotele tsa Beijing li amohela baeti ba fokolang ho feta kamoo ba neng ba lebelletse pele. Nakong ea Liolimpiki ho fihlela joale, ke 77.6% feela ea likamore tsa lihotele tsa linaleli tse hlano tsa Beijing tse 22,300 le 45.5% ea 34,500 60 ea likamore tsa linaleli tse 'ne li tlatsitsoeng, ho latela ofisi ea bohahlauli ea Beijing. Likamore tse fetang XNUMX% lihoteleng tsa linaleli tse tharo kapa tse tlase Beijing ha li na letho.
Bo-rakhoebo ba Lula kantle ho Beijing
Lebaka le leng la ho theoha ke ho theoha ha maeto a tloaelehileng a khoebo, kaha baahi ba Machaena ba kantle ho toropo ba leka ho qoba ho hlophisa liboka Beijing nakong ea Lipapali. "Melemo ea palo ea batho ba eang lipapaling e lebelletsoe ho koaheloa haholo ke ts'ebetso e fokotsehileng ea khoebo nakong ea Liolimpiki," David Sun, molaoli ea ka sehloohong oa Home Inn & Hotels Management (HMIN), hotele e kholo ka ho fetisisa ea tekanyetso ea China, o boletse. batseteli ka mohala oa kopano oa Aug. 11 ho buisana ka meputso ea kotara ea bobeli. Lirisiti tsa depositi tsa Amerika tse rekisoang New York li theohile ka 53% ho fihlela joale selemong sena.
Lihotele tsa Beijing le tsona li sotlehile kaha ts'ireletso e ntseng e eketseha e thatafalletsa bahahlauli ba kantle ho etela toropo. Likhoeling tse supileng tsa pele tsa selemo, Beijing e amohetse bahahlauli ba fokolang ka 9.2% (BusinessWeek.com, 8/6/08) ho feta nako e tšoanang selemong se fetileng. Bahoebi ba lihotele ba qosa leano le thata la li-visa la China le entsoeng ka Mots'eanong bakeng sa ho theoha ha bahahlauli nakong ea Liolimpiki. "Ho ne ho le boima haholo ho etela le ho tla Lipapaling ka lebaka la litaba tsa li-visa," ho bolela Jeff Diskin, motlatsi oa mopresidente e moholo bakeng sa papatso ea marang-rang Hilton Hotel (HLT). Basebeletsi ba bohahlauli ba Beijing ba beha molato oa ho theoha ha bahahlauli litlhaselong tsa bokhukhuni (BusinessWeek.com, 8/4/08), merusu ea Tibet (BusinessWeek.com, 3/17/08) ka Hlakubele, boipelaetso bo senyang lebone la lebone la Liolimpiki (BusinessWeek.com , 3/27/08), hammoho le tšisinyeho ea lefatše Sichuan (BusinessWeek.com, 5/13/08) ka May.
Ho Qoba Likheo tsa Likheo tsa Kamor'a Liolimpiki
Ha ho thuse hore phepelo ea likamore tsa lihotele Beijing e eketsehile likhoeling tse 'maloa tse fetileng kaha tlhoko ea bahahlauli e theohile ka tšohanyetso. Joalo ka litoropo tsa Liolimpiki tsa Barcelona le Sydney pele ho eona, Beijing e ile ea haha lihotele tse ncha le ho nchafatsa tsa khale ho itokisetsa. Tse ngata li butse likhoeling tse 'maloa tse fetileng,' me Beijing hajoale e na le lihotele tse 5,790 kapa karolo ea bohlano ho feta kamoo e neng e etsa bofelong ba 2007, ho latela ofisi ea bohahlauli ea motse-moholo. Ka mor'a Liolimpiki, lihotele tsa Barcelona le Sydney li ile tsa theoha haholo. (Athene e ile ea khona ho qoba tlokotsi eo hobane litheko tse phahameng tsa mobu le khaello ea libaka tsa kaho li ile tsa boloka palo ea lihotele tse ncha li le teng.)
Katoloso e kholo ea lihotele tsa Beijing ha e bontše matšoao a ho lieha. Bofelong ba Mmesa, boramatsete ba Korea ba Caesar's Home Hotel ba ile ba qala ho nchafatsa moaho oa khale oa mekato e tšeletseng oo pele o neng o e-na le sauna ea sechaba 'me oa o fetola hotele ea tekanyetso ea likamore tse 70 e nang le reschorente ea Korea e haufi. Zheng Mingjun, motsamaisi oa ofisi ea mookameli-kakaretso ea Lehae la Cesare o re: “Re ne re tšepile hore re tla bula pele ho Liolimpiki, empa ke masoabi hore ebe ha rea ka ra qeta mosebetsi ka nako. Basebetsi ba ile ba tlameha ho emisa ka la 20 Phupu e le karolo ea letšolo la ho emisa kaho ea toropo ka bophara ho fokotsa tšilafalo. Lehae la Cesare joale le rera ho buloa mafelong a Phato.
Joalo ka Lehae la Cesare, lihotele tse ngata tsa Beijing joale li ts'epa hore li tla fumana phahamiso ea kamora Lipapali ha bophelo bo khutlela setloaeling toropong. Leha moruo oa China o ntse o putlama ka kotara tse hlano tse latellanang, kakaretso ea sehlahisoa sa eona sa lapeng e ntse e hola ka 10.1% kotareng ea bobeli (BusinessWeek.com, 8/14/08). Ho feta moo, lihotele li becha ka kholo e tsitsitseng ho tsoa ho baeti ba malapeng ba China kamora Liolimpiki. Etsoe, beng ba lihotele ba re, bahahlauli ba bangata ba malapeng ba sa kang ba tla Beijing bakeng sa Liolimpiki ba tla etela motse-moholo oa Chaena ka mor'a hore Lipapali li felile ho ea bona liemahale tse hahiloeng bakeng sa Liolimpiki tse kang Nest's Nest le Water Cube.
Ho eona bakeng sa Long-Haul
Hape, ha se feela lihotele tsa maemo a holimo, tse tsebahalang machabeng tse kang Hilton, Marriott (MAR), le InterContinental (IHG)—eo lihotele tsa tsona tsa linaleli tse ’nè le tse hlano li etsang karolo ea 2.7% ea lihotele tsa Beijing—tse ntseng li hōla. Bongata ba lihotele tse ncha tse ntseng li eketsoa Beijing ke merero ea bo-ramatsete ba lehae ba kopitsang Home Inn, e leng setsi sa pele le se seholo sa lihotele tsa China tsa tekanyetso, 'me ba leka ho ikahela ketane ea lihotele ea bona ea tekanyetso e lebisitseng baeti ba khoebo ba batlang marobalo a theko e tlase empa a le boiketlo.
Ho tloha ka 2000, Hostel ea Bacha ea Beijing Golden Pineapple e butse lihostele tse 35 Beijing tse fanang ka lijo tsa batho ba bangata, ho kenyeletsoa le tse tharo selemong sena. "Re ntse re haha ketane ea hotele. E 'ngoe le e 'ngoe ea matsete a rona e na le sepheo. Re na le tekanyetso le moralo,” ho bolela Coco Gou, molaoli oa Hosetele ea Bacha ea Beijing Golden Pineapple. Tlatsetso ea lihotele e ke ke ea ba bothata.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Located one block north of the stadium and arena scheduled to host the Olympic soccer and boxing matches, the hotel had a location that seemed a sure moneymaker for the Beijing games.
- Seven years ago, when Beijing won the rights to host the Olympics, hoteliers expected a flood of tourists to arrive in the Chinese capital in 2008 and invested accordingly.
- Selemong se fetileng, batsamaisi ba Red Hotel Beijing ba ile ba nka hotele e majabajaba ea mehleng ea Stalinist ka lehlakoreng le ka bochabela la Beijing mme ba etsa qeto ea ho phahamisa sefahleho sa sebaka seo sa khale.
