Jeremane e boetse e behiloe sebakeng sa No. 1 ho Anholt-Ipsos Nation Brands Index (NBI). 2022 ke lekhetlo la botšelela ka tatellano moo Jeremane e bileng holimo ho feta linaha tse 60, 'me ke lekhetlo la borobeli ho tloha ka 2008.
Ena ke rekoto e ncha, kaha ha ho naha e 'ngoe e kileng ea beoa maemong a pele makhetlo a tšeletseng ka tatellano ho tloha ha NBI e qala. Japane e boemong ba bobeli ’me Canada e boemong ba boraro e phethela tse tharo tse holimo tsa selemo sena. Jeremane e atlehile ho aha setšoantšong sa eona se setle 'marakeng oa machabeng leha ho ntse ho phahama inflation, ho putlama ha moruo oa lefats'e, phello ea seoa sa coronavirus le likhohlano tsa tikoloho.
Petra Hedorfer, Mohlanka e Moholo wa Phethahatso wa Boto ya Naha ya Bahahlaudi ya Jeremane (GNTB): “Mathata a hajwale a bolela hore tlhodisano ya matjhaba dipakeng tsa dibaka tsa moo ho etswang teng e ntse e mpefala le ho feta. Ke ka lebaka leo ho leng bohlokoa haholo ho ba le setšoantšo se matla ka mokhoa o tsitsitseng. Tlhahlobo ea NBI le lipatlisiso tse ling li fana ka leseli la bohlokoa bakeng sa leano la rona la ho bapatsa le thehiloeng bopaking. Selemong se tlang, mohlala, re ikemiselitse ho sebelisa likarolo tsa bohlokoa tsa digitalisation le phetoho e tala ho matlafatsa boemo ba Jeremane joalo ka sebaka se tsitsitseng sa maeto. ”
Jeremane e ile ea fumana lintlha tse ngata haholo libakeng tse amanang le bohahlauli tsa 2022 NBI, haholo-holo e maemong a bosupa bakeng sa Meaho ea Histori, Metse e Metle le Setso sa Sejoale-joale, 'me ea borobong bakeng sa Cultural Heritage. Matlotlo ana a bohlokoa a Jeremane e le sebaka sa maeto a hokahaneng le litšobotsi tseo bankakarolo ba liphuputso ba li amahanyang le naha. Tse boletsoeng khafetsa e ne e le tsa 'thuto' (liperesente tse 42), 'tse khahlang' (liperesente tse 32) le 'tse khahlisang' (liperesente tse 30). Liphuputso tse ling tse 'maloa tsa morao-rao li tiisa boemo bo botle ba Jeremane e le sebaka se tsitsitseng sa phepelo le tlhokahalo ea mmaraka oa machaba.
Mohlala, Jeremane e maemong a botšelela ho SDG Index, e lekanyang tsoelopele ea linaha ho fihlela lipheo tsa ntlafatso ea moshoelella tsa Machaba a Kopaneng le ea bohlano ho World Economic Forum's Travel & Tourism Development Index, 'me e maemong a leshome a holimo ho YouGov Travel. & Boemo ba Bohahlauli bo tsitsitseng ba linaha tsohle tsa Europe.
Ka Loetse 2022, IPK International e ile ea etsa phuputso lebitsong la GNTB mebarakeng ea mehloli e 27 ea Destination Germany, moo ba arabelitsoeng ba ileng ba kopuoa ho fana ka maemo a ipapisitseng le maemo a leholimo, ts'ireletso ea tikoloho le botsitso. Jeremane e ne e behiloe boemong ba boraro, ka mor’a Switzerland le Sweden, ’me e le ka pele ho Denmark, Fora le Austria.
Setšoantšo se setle le nyehelo ea tlholisano li bonahala maemong a khotsofalo a bahlahlobi. Tlhahlobo ea Quality Monitor ea indasteri ea bohahlauli ea Jeremane (Phupu 2021 ho isa ho Mmesa 2022) e beha palo ea baphatlalatsi ba Jeremane, e lekanyang ka tekanyo ea -100 ho isa ho +100 monyetla oa hore motho a buelle ho etela Jeremane ho metsoalle le ba lelapa, ho +66. .
