Letsatsi la Machaba la Scotch ke mokete oa ntho e 'ngoe le e 'ngoe e fanang ka dram e ratoang lefatšeng ka bophara, tatso ea eona le botho ba eona bo ikhethang - 'me e mema batho ba baholo hohle ho phahamisa khalase ea Scotch moketeng oa letsatsi leo. Letsatsi la Machaba la Scotch le tšoaroa bekeng ea letsatsi la tsoalo la e mong oa Master Blenders ea nang le tšusumetso e kholo lefatšeng - Alexander Walker mora oa John 'Johnnie' Walker ea tlisitseng Scotch lefatšeng.
Scotch, whisky e ratoang lefatšeng, e tla ketekoa lefatšeng ka bophara Labone la 8 Hlakolath ka letoto la k'hapete e khubelu, diketsahalo tse tletseng linaleli ho tšoaea Letsatsi la Machaba la Scotch, le etelletsoeng pele ke Diageo.
Mekete ea selemo sena e tla ba kholo ho feta leha e le neng pele, e tla etsahala linaheng tse fetang 70 lefatšeng ka bophara, hoo e batlang e mena habeli molumo oa mekete ea selemo se fetileng le ho etsa hore lefatše lohle le bue, le nahane le ho natefeloa ke Scotch. Liketsahalo tse kholo tsa marquee li tla etsahala India, Mexico, Philippines 'me South Africa e kenyeletsang bareki le mecha ea litaba letsatsi lohle le mekete e tletseng k'hapete e khubelu mantsiboea. Liketsahalo, PR, mecha ea litaba ea sechaba, phatlalatso, khoebo ea e-commerce, lisampole, ka lebenkeleng le ka har'a bar li reriloe, 'me tsohle li etselitsoe ho tsamaisa thabo ka Scotch.
Batho ba ka nka karolo ka ho etela libaka tseo ba li ratang haholo le ho natefeloa ke Scotch le metsoalle, kapa ho beha marang-rang ho sebelisa #lovescotch. Bakeng sa bao Scotland-bound, litsi tsa baeti ba Diageo's 12 distillery li tla bula mamati a tsona ntle ho tefo ka 8th, 10th 'me 11th Hlakola ho hlahloba ka morao ho tse ling tsa lihlahisoa tse tsebahalang haholo tsa whisky tsa Scotch lefatšeng tse kang Johnnie Walker Blended Scotch le Glenkinchie, Talisker, Oban, Dalwhinnie le Cardhu Single Malts. Ho ingolisa bakeng sa leeto le tloaelehileng la mahala, etela http://www.diageo.com
Scotch ke seno se 'nileng sa pholile ho tloha ka ho sa feleng, se nang le mokhoa o sa feleng le swagger e sa tsitsang' me e ne e le moeeng ona hore setšoantšisi. James Marsden, supermodel Shanina Shaik le setšoantšisi Ntlo ea Metsi ea Suki ba ile ba memeloa ho etella pele letoto la mekete e khethehileng ea ho keteka 2018 Letsatsi la Machaba la Scotch.
Shaik o tla keteka Letsatsi la Machaba la Scotch ka Johannesburg, Marsden e tla ea Manila le Delhi, le Waterhouse e tla ba teng Mexico City ho keteka letsatsi.
“Ha ke nahane ka sebaka se betere seo nka bang ho sona ho feta ho ba ho sona Mexico City bakeng sa Letsatsi la Matjhaba la Scotch,” ho boletse Waterhouse. "Scotch haesale e le ntho ea ka ea ho noa 'me ke na le kananelo e kholo bakeng sa nalane ea eona le mathata a eona."
Marsden o itse, "Ke tla keteka habeli, libakeng tse peli tse monate, Manila ka la 6 Hlakola le Delhi ka la XNUMX Hlakola. February 8th. Haesale Scotch e le e 'ngoe ea lino tseo ke li ratang haholo 'me ke thabetse ho etela litoropong tsena tse peli tse makatsang ho ea latsoa Letsatsi la Machabeng la Scotch le batho ba bang ba chesehelang Scotch.
Ha a botsoa hore a hlalose ntho eo a e ratang haholo ka Scotch, Shanina Shaik o itse, "Ke rata hore ke seno se nang le nako e telele. E tlohile ho seno sa khale ho ea ho se seng seo litsebi tsa metsoako li ka se fetolang ka metsoako e monate. "
Ronan Beirne, Global Brand Marketing Director ho Diageo, o itse, "Letsatsi la Machaba la Scotch la ngoahola le bile katleho e kholo 'me selemong sena, re ne re batla ho phahamisa molumo le ho etsa mokete le ho feta le baemeli ba rona ba bararo ba lefats'e le liketsahalo limmarakeng tse ling tse ngata. .”
Beirne o ile a tsoela pele, "Re ile ra khetha ho thunya lets'oao la letšolo ho Cambus Cooperage e ikhethang khahlano le bokamorao ba likaseka tse emelang moetlo oa boqapi o qalileng lilemo tse makholo a fetileng, hammoho le batho bana ba bararo ba setaele ba natefeloang ke Scotch hammoho. Mokhoa o phethahetseng oa ho bonts'a hore Scotch e monate, 'me e etselitsoe ho natefeloa neng kapa neng kae kapa kae. ”
Letšolo la LoveScotch le khothaletsa ba khethang ho noa, ho etsa joalo ka boikarabelo.
#LoveScotch le #InternationalScotchDay.
