Indasteri ea bahahlauli e putlamang naheng ena e lokela ho matlafatsoa ka leano le lecha le tla hasanya tsebo ea Denmark kantle ho naha ka ho totobatsa liphihlelo tse monate tseo baeti ba bangata ba reng ba na le tsona tsa naha eo.
Boiteko bo kopanetsoeng ke VisitDenmark - boto ea naha ea bohahlauli - lik'hamphani tse ka hare ho indasteri ea bohahlauli le likhoebo tse ling li tla bona matsete a DKK 120 milione ho rekisa Denmark e le sebaka sa maeto.
Halofo ea lichelete tseo e tla tsoa licheleteng tseo 'muso oa naha o li beheletseng ka thoko e le karolo ea lenaneo la eona la kakaretso la DKK 400 milione ho ntšetsa pele Denmark kantle ho naha. Lenaneo leo le shebane le libaka tse 'maloa, ho kenyeletsoa thuto, lipatlisiso le indasteri.
Leha ho le joalo, bohahlauli bo khethiloe e le bo bapalang karolo e ka sehloohong ho thusa ho theha boitsebiso ba Denmark.
"Kantle ho linaha tsa boahelani, Denmark ha e tsejoe," ho boletse Dorte Kiilerich, motsamaisi ea ka sehloohong oa Visit Denmark. 'Empa boholo ba batho ba tsebang Denmark ba na le setšoantšo se setle.'
EtelaDenmark e tla batla ho totobatsa libaka tse lebopong la Denmark le litoropo tsa eona tse nne tse kholo - Copenhagen, Århus, Odense le Aalborg - joalo ka libaka tsa bahahlauli.
Ho feta moo, e tla shebana le theknoloji ho hohela baeti naheng ena. Letoto la likarolo tsa theknoloji e phahameng webosaeteng ea mokhatlo li tla thusa ho fa bahahlauli bao e ka bang bahahlauli ho etela naha ka nepo ka ho sebelisa li-blog, livideo le mesebetsi e meng ea puisano.
Qetellong, VisitDenmark e tla batla ho eketsa seabo sa liindasteri tse ling tse tsebahalang tsa machaba tsa Danish khoebong ea bohahlauli.
'Re hloka ho nahana hanyane ka libaka. Lintho tse kang moralo, tikoloho le setaele kaofela li susumetsa maikutlo a batho ka Denmark, "ho boletse Kiilerich.
Baeti ba qeta kakaretso ea masiu a fetang limilione tse 22 Denmark selemo le selemo - ho feta linaha tse ling tsa Scandinavia li kopane.
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SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- A raft of high-tech features on the organisation’s website will help give potential tourists a virtual visit to the country using blogs, videos and other interactive functions.
- Indasteri ea bahahlauli e putlamang naheng ena e lokela ho matlafatsoa ka leano le lecha le tla hasanya tsebo ea Denmark kantle ho naha ka ho totobatsa liphihlelo tse monate tseo baeti ba bangata ba reng ba na le tsona tsa naha eo.
- Companies within the tourism industry and other businesses will see the investment of DKK 120 million to sell Denmark as a travel destination.
