Hard Rock International e phatlalalitse ntšetso-pele ea tšebelisano ea eona le The Mercury Phoenix Trust, mokhatlo oa liphallelo oa UK o entsoeng ho hopola Freddie Mercury ke litho tsa sehlopha sa Mofumahali Brian May le Roger Taylor hammoho le mookameli oa bona Jim Beach ho tšehetsa ntoa ea lefats'e khahlanong le HIV / AIDS, e kenyelletsa letoto la matsapa a tšebelisano-'moho a etsahalang ho tloha ka Phuptjane ho fihlela ka Tšitoe 2019. Joalokaha The Mercury Phoenix Trust e kopanya tjantjello e tsebahalang ea Freddie Mercury ea 'mino le sepheo sa sechaba, ho joalo le ka Hard Rock. Letšoao le tummeng la lireschorente le boithabiso le thehiloe holim'a lepetjo le reng, "Rata Bohle - Sebeletsa Bohle," "Iphe Nako ea ho ba Mosa," "Save the Planet" le "All is One," 'me e hlompha boitlamo ba eona ba ho sebeletsa batho le polanete. ka tšebelisano 'moho le The Mercury Phoenix Trust.
E le karolo ea ts'ebelisano, Hard Rock Heals Foundation - letsoho la mohau la Hard Rock - le tla fana ka karolo ea chelete e tsoang ho li-activations tse kopaneng mme Freddie Mercury o khothalelitse thekiso e joalo ka li-tees tse bokelloang le mekotla ea mekotla ho The Mercury Phoenix Trust ho ts'ehetsa ntoa Khahlanong le HIV / AIDS.
"Mercury Phoenix Trust e bile molekane ea bohlokoa oa Hard Rock's ka lilemo tse ka bang leshome, 'me re thabile ho ntšetsa pele ts'ebelisano' moho le 2019 ho qala ka pokello e khahlisang ea thepa e kopaneng e phatlalalitsoeng ka Phuptjane nakong ea Khoeli ea Boikhohomoso ka chelete e ruileng molemo motheo. ”Ho boletse Edward Deutscher, Motlatsi oa Motlatsi e Moholo oa Merchandising le eCommerce ho Hard Rock International. "Pokello ea rona e ncha ea boikhohomoso e khothalelitsoe ke Freddie Mercury mme e fana ka monyetla o ikhethileng oa ho keteka ho lekana le ho phahamisa tlhokomeliso le chelete bakeng sa The Mercury Phoenix Trust, ha re ntse re amohela Hard Rock's All is One mantra pela sechaba sa LGBTQ +."
Ho hlompha Freddie Mercury le Mofumahali, libaka tsa Hard Rock Cafe tse haufi le Amerika li tla amohela mekete e fapaneng ea mofumahali ho tloha ka Phupu ho fihlela Phato ho keteka leeto la Mofumahali + Adam Lambert le rekisitsoeng le Amerika Leboea le etsahalang lehlabuleng lena.
"Ts'ehetso e tsoelang pele ea Hard Rock ea sepheo sa The Mercury Phoenix Trust e bile ea bohlokoa haholo, 'me re ananela tšebelisano' moho e tsoelang pele ho matlafatsa selemo le selemo lipakeng tsa lebitso la bona le letle le motheo oa rona," ho boletse trustee ea Mercury Phoenix Trust le molaoli oa Mofumahali, Jim Beach.
Joaloka molekane ea tšepahalang ho tloha ka 2013, The Hard Rock Heals Foundation e fane ka chelete e tsoang ho Freddie ea eona ea selemo le selemo bakeng sa mokete oa Letsatsi ho The Mercury Phoenix Trust. Selemong sena, Hard Rock e tla ntšetsa pele ts'ehetso ea eona ea motheo ka ho fetisetsa moetlo oa selemo le selemo ho Freddie bakeng sa Beke - mokete o nkang beke, o bokellang chelete o etsahalang ka Loetse. Fans e tla tseba ho nka karolo ho Freddie bakeng sa mokete oa Beke libakeng tsa Hard Rock ho pota lefatše le ho ts'ehetsa The Mercury Phoenix Trust ka ho reka lintlha tse fokolang tsa Freddie Mercury le litelu tse tummeng tsa Freddie.
