Ka 2022, Maamerika a tloaelehileng a ile a sebelisa lilithara tse ka bang 2.86 tsa veini ka selemo. Palo ena e emela ho fokotseha ha karolo ea 2-3 lekholong ho tloha lilemong tse fetileng 'me ke eona e tlaase ka ho fetisisa ea tšebeliso ea motho ka mong e tlalehiloeng ho tloha ka 2015. Lintlha tse tlatsetsang ho fokotseha hona li kenyelletsa ho fetola litakatso tsa bareki, le meloko e mecha e ratang ho rata lino tse ling tse kang meea kapa likhetho tse sa tahang, le tlhokomeliso e ntseng e eketseha ea bophelo bo botle le bophelo bo botle.
Europe, mokhoa ona o 'nile oa bonahala haholoanyane. Linaha tse fapaneng tsa Europe li tlalehile ho fokotseha ha tšebeliso ea veine, 'me linaha tse ling tse kang Italy le Fora li bile le phokotseho e ka bang 5-10% lilemong tsa morao tjena. Italy, ba noang veine ba ja lilithara tse 8-9 (2.1 - 2.4 gallon) ka selemo. Fora, karolelano ea tšebeliso ea veine ea motho ka mong ke lilithara tse 9-10 (hoo e ka bang lilithara tse 2.4 ho isa ho tse 2.6) 'me Spain, karolelano e ka ba lilithara tse 6-7 (hoo e ka bang lilithara tse 1.6 - 1.8 ka selemo. Ho fokotseha hona ho susumetsoa ke lintlha tse ngata, ho kenyeletsa ho fetoha ha mekhoa ea sechaba, mathata a bophelo bo botle, le tlhōlisano e eketsehileng ho tsoa ho lino tse ling tse tahang le mefuta e meng e sa tahang.
Bohlokoa ba Indasteri ea Veine ea California
Liveine tse hlahisoang United States li etsa karolo ea 64 lekholong ea molumo le karolo ea 78 lekholong ea lekeno la thekiso ea veine naheng eo. California e fana ka lihlooho tsa tlhahiso ea veine, e hlahisang liperesente tse 81 tsa veine tsohle tse hlahisoang US ha Lodi e hlahisa hoo e ka bang liperesente tse 20 tsa veine ea California, e fetolelang ho feta liperesente tse 10 tsa libotlolo tsohle tse sebelisoang Amerika tse tsoang sebakeng sena.
Boithuto bo fumana hore lirapa tsa morara tsa California li lenngoe ho feta tekano mme litsebi li khothaletsa ho tlosa lihekthere tse 50,000 ho isa ho tse 100,000 tsa lirapa tsa morara molemong oa ho hokahanya tlhokahalo le phepelo. Lodi feela, Komisi ea lehae ea Winegrape e fana ka maikutlo a ho tlosa bonyane lihekthere tse 15,000 ho boloka bophelo bo botle ba moruo.
Lefatšeng ka bophara
Lefatše lohle le na le phokotseho ea tšebeliso ea veine e bakang phokotso ea masimo a morara hohle ho leka-lekanya maemo a mmaraka. Le ha theko ea veine e theohile, US e ntse e le lekala le leholo ka ho fetisisa la bareki ba veine ka bongata ho sa tsotellehe ho theoha ha tšebeliso ea veine ho motho ka mong.
moruo wa
Thekiso ea veine ea US e fihlile ho $ 107.4 bilione ka Mots'eanong 2024, e bonts'ang mokhoa o matla oa ho nyoloha leha tšebeliso e tlase ea molumo. Ka lehlohonolo ho bahlahisi ba veine le ba bang ba metjhaneng ya veine ya kabo, veine e dula e le karolo ya bohlokwa ya bophelo ba Amerika ka lebaka la tjheseho e tswelang pele le kgokahanyo ya maikutlo ho seno.
Marketing Target Consumers
Ha ho nahanoa ka 'nete ea ho theoha ha tšebeliso ea veine, ke matsapa afe a ho bapatsa a tlamehang ho etsoa ho hapa mebaraka e nepahetseng? Ka lebaka la 'nete ea hore tlhaiso-leseling mabapi le khetho ea veine hangata ha e tšoane le phapang ea lihlahisoa e thata, botumo bo bohlokoa bakeng sa ho eketseha ha litheko le bophahamo ba thekiso. Limmarakeng tsa lefats'e tse nang le tlholisano e kholo tse nang le mefuta e mengata e fapaneng ea bahlahisi ba khoebo ba banyenyane ba tobaneng le bahlahisi ba baholo, lik'hamphani tse nyane le tse ncha li ka iketsetsa botumo joang ka ponahalo e lekaneng hore li ka khahla bareki ba ka bang tšepahalang?
Lintlha tse 10: Boqapi le Bohlale bo Fetang ba Budget
Ho fokotseha ha tšebeliso ea veine le ho rarahana ha phapang ea lihlahisoa, bahlahisi ba banyenyane le ba bacha ba hloka ho bapatsa ka leano, likamano tsa sechaba le matsapa a thekiso ho hapa mebaraka e lebelletsoeng e sebetsang le ho aha seriti se matla. Mona ke mekhoa e mengata eo u ka e nahanang:
1. Tsepamisa maikutlo ho Litlhahiso tse Ikhethang tsa Ho rekisa (USPs)
- Totobatsa Litšobotsi tse Ikhethileng: Totobatsa likarolo tse ikhethang tsa veine e 'ngoe le e 'ngoe, joalo ka mefuta e ikhethang, mekhoa e tsitsitseng ea temo, kapa mekhoa e mecha ea tlhahiso.
- Bolella pale: Iqapetse pale e susumetsang ea mofuta o hokahanang maikutlong le bareki. Arolelana pale ea tšimoloho, boitlamo ba boleng, le mekhoa e ikhethang ea tlhahiso.
2. Sebelisa Phatlalatso ea Digital Marketing le Social Media
- Theha Boteng ba Marang-rang bo Kopanetsoeng: Theha litaba tsa boleng bo holimo, tse hohelang bakeng sa liforomo tsa litaba tsa sechaba. Sebelisa litšoantšo tse khahlang pono, livideo le lipale ho hapa maikutlo.
- Sebelisa Tšebelisano ea Influencer: Sebelisana 'moho le ba susumetsang le bangoli ba veine le bahlahlobisisi ba ka tsebisang balateli ba bona mabitso le ho alima ts'epo.
- Tsetela ho Lipapatso tse Reriloeng: Sebelisa papatso e tsamaisoang ke data ho shebisisa palo ea batho ba ratang veine ea premium kapa niche.
3. Ntlafatsa Boiphihlelo ba Bareki
- Fana ka Litloaelo le Liketsahalo: Ho amohela tatso ea motho ka mong kapa ea motho ka mong, lipara tsa veine, le liketsahalo tsa thuto ho sebelisana le bareki bao e ka bang bareki le ho theha liphihlelo tse sa lebaleheng.
- Iketsetse Litšebelisano tsa Bareki: Sebelisa lintlha tsa bareki ho hokahanya likhokahano le litlhahiso ho latela lithahasello le boitšoaro ba motho ka mong.
- Koetlisa basebetsi ba lebenkele la veine ho utloisisa mefuta le ho fana ka tsebo ho bareki.
4. Theha Likamano tsa Leano
- Sebelisana 'moho le Bahoebi le Lijo tsa Lijo: Kopana le barekisi ba lehae le ba ikhethang, hammoho le lireschorente, ho eketsa ponahalo le kabo. Nahana ka litefiso kapa lipapatso tse ikhethileng le balekane bana.
– Kopana le Likhothatso tse Kopanetsoeng: Sebetsa le likhoebo tse tlatsetsang, tse kang mekhatlo e khothalletsang bohahlauli, bahlahisi ba hloahloa ba lijo, mabitso a mekhoa ea bophelo, mekhatlo ea beng ba matlo (ke hore, co-op le condos) ho theha matsapa a kopaneng a ho bapatsa.
5. Haha Boitsebahatso bo Matla ba Brand
- Tsetela ho Khoebo ea Boleng: Theha boitsebiso bo matla ba pono, ho kenyeletsoa lets'oao, sephutheloana, le lileibole, tse hlahelletseng shelefong le ho tsebahatsa boleng ba mofuta.
- Tsepamisa maikutlo ho Melaetsa e Tšoanang: Netefatsa hore lisebelisoa tsohle tsa ho bapatsa le likhokahano li lula li bonts'a molaetsa oa lebitso le boemo ba lona.
6. Sebelisa chelete e ngata ho Emerging Trends
- Lekola liforomo tseo e seng tsa Setso: Nahana ka lifomate tse ncha tse kang makotikoti kapa likhetho tse sebeletsang motho a le mong tse lumellanang le likhetho tsa sejoale-joale tsa bareki.
- Amohela Boitšoaro: Totobatsa litloaelo tse tšoarellang le liphutheloana tsa tikoloho, kaha mathata a tikoloho a ntse a susumetsa khetho ea bareki.
7. Ntlafatsa Phapang ea Sehlahisoa
- Fana ka Likhatiso tse Lekanyelitsoeng: Theha likhatiso tse lekanyelitsoeng kapa veine ea selemo ho hlahisa buzz le ho hohela babokelli le ba chesehelang.
- Tsepamisa maikutlo ho Boleng le Boteng: Netefatsa hore sehlahisoa se lula se kopana le litekanyetso tsa boleng bo holimo le mekhoa ea 'nete ea tlhahiso ho aha ts'epo le bots'epehi.
8. Sebelisa Lintlha le Litlhahlobo
- Lekola Mekhoa ea 'Maraka: Boloka tlaleho ea mekhoa ea indasteri le likhetho tsa bareki ho fetola maano a hau a ho bapatsa ka nepo.
- Bokella Maikutlo a Bareki: Sebelisa lipatlisiso le maikutlo ho utloisisa likhetho tsa bareki le ho etsa lintlafatso tse tsamaellanang le data.
9. Tsetela Likamanong tsa Sechaba
- Fumana Phatlalatso ea Mecha ea litaba: Batla menyetla ea ho phatlalatsoa ke mecha ea litaba likhatisong tse amanang le veine, li-blogs le liphatlalatso tsa litaba ho eketsa ponahalo.
- Kenya letsoho Litlholisanong tsa Likhau: Kenela litlholisano tsa veine le likhau ho aha bots'epehi le ho fumana botumo.
- Buisana ka kotloloho le bareki ka lengolo-tsoibila ka liketsahalo tse ikhethang, mananeo le litheolelo ho ba tšepahalang.
10. Bahoebi ba Veine ba Reboot
- Mabenkele a khale a mabenkele a lutse a sa fetohe ka lilemo tse lekholo, hangata a hlophisa veine ho ea ka libaka kapa mefuta ea morara, e hlokang hore bareki ba sefe ka har'a libotlolo tse ngata tse tšoanang.
- Mabenkele a macha a veine a tla tšoana le mabenkele a libuka a sejoale-joale. Moetsong ona, leha veine e le eona ntho e ka sehloohong eo ho shebiloeng maikutlo ho eona, ho na le khatiso e matla ea ho theha liphihlelo tse matlafatsang, joalo ka ho amohela tatso ea veine, liketsahalo tsa thuto, kapa lipokano tsa boithabiso, joalo ka ha mabenkele a libuka a hlahisa li-cafes le ho bala ha sengoli.
Bokamoso ba Veine ke ba ba se nang tshabo
• “Bokamoso ba veine bo matsohong a ba ikemiselitseng ho tlōla meeli le ho amohela phetoho.” — Robert Mondavi, pula-maliboho mosebetsing oa ho etsa veine oa Amerika
• "Bokamoso ba veine bo tla hlalosoa ke ba utloisisang litakatso tse tsoelang pele tsa moloko o latelang le liphihlelo tsa mesebetsi ea matsoho tse amanang le bona." - Eric Asimov, mohlahlobisisi oa veine oa Amerika le lijo bakeng sa The New York Times.
© Dr. Elinor Garely. Sengoloa sena sa litokelo tsa mantlha, ho kenyeletsoa linepe, se kanna sa hlahisoa bocha ntle le tumello e ngotsoeng ea mongoli.
