LOS ANGELES le NEW YORK - Sechaba sa Hollywood se boetse se kopana ho ts'ehetsa Stand Up To Cancer (SU2C), lenaneo la Entertainment Industry Foundation (EIF), le tla hlophisa thelevishene ea bone ea bone ea lilemo tse peli tsa ho bokella chelete ka Labohlano la 5 Loetse (8:00). – 9:00 PM ET/PT). Gwyneth Paltrow, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland, Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Danny McBride, Eric Stonestreet, Jesse Tyler Ferguson, Tony Hale, Dane Cook, Kareem Abdul-Jabbar, Marg Helgenberger, Matt Passmore, Rob Riggle, Italia Ricci le Bree Turner ba tla hlaha khasong, ka litšoantšiso tse khethehileng tsa The Who, Jennifer Hudson, Lupe Fiasco & Common, Ariana Grande, le Dave Matthews. Linaleli le libapali tse ling li tla phatlalatsoa libekeng tse tlang.

Paltrow le Joel Gallen ba Tenth Planet Productions ba tla hlahisa liphatlalatso tsa Sept. 5, ho tloha Dolby Theater e Los Angeles. ABC, CBS, FOX le NBC, hammoho le ABC Family, American Forces Network, Bravo, Cooking Channel, Discovery Fit & Health, E!, Encore, Encore Espanol, EPIX, ESPNEWS, FOX Sports 2, FXM, HBO, HBO Latino, ION Television, LMN, Logo TV, MLB Network, National Geographic Channel, Oxygen, Palladia, Pivot, SHOWTIME, Smithsonian Channel, Starz, TNT le VH1 li fana ka hora e le 'ngoe ea nako ea pele ea nako e le 'ngoe e sa lefelloeng ea khoebo bakeng sa khetho e khethehileng ea ho bokella lichelete ka har'a naha ka Labohlano. La 5 Loetse, e tla phatlalatsoa ka kotloloho ho tsoa Dolby Theatre e Los Angeles. Lenaneo le tla hlaha ho Hulu le Yahoo ka bobeli.

Sebakeng sa banka ea mehala ea setso e nang le batho ba tummeng, telecast ea Sept. 5 e tla ba le "lounge ea dijithale" sethaleng, e hlophisitsoeng ke Yahoo News Global Anchor Katie Couric. Linaleli tse ka phaposing ea ho phomola ea dijithale li tla fihla ho bashebelli ka mohala, Facebook, Instagram le li-folate tse ling tsa litaba tsa sechaba ka lets'olo le lecha le monate le bitsoang "Rea U Bitsa" leo batšehetsi ba SU2C ba ka ingolisang ho lona, ho tloha kajeno, ho werecallingyou.org. .

"Ho tloha ha re qala ho ema ho Kankere ka 2008, mecha ea litaba ea sechaba e phatlohile, e theha mokhoa o mocha oa ho hokahanya," ho boletse Couric, mothehi oa Stand Up To Cancer. "Kahoo, ka tsela e sa lebelloang, re tla ba le linaleli tse ngata tse hohelang bafani ka mecha ea litaba ea sechaba, ho ba leboha ka melaetsa ea Facebook, mehoo ea dijithale, li-Instagram le li-tweets. Ka mantsoe a mang, selemong sena, re 2014!

Facebook e sebelisane 'moho le Stand Up To Cancer ho tloha ha e qala ho phatlalatsoa ka 2008 mme joale ke molekane oa mantlha oa litaba tsa sechaba oa SU2C. Ho theosa le lilemo, SU2C e 'nile ea tsoela pele ho atolosa kamano ea eona le Facebook ka mekhoa e fapaneng ea ho khothatsa le ho kopanya batho le ho ba hokahanya le baemeli ba tummeng ba SU2C. Ka ts'ebetso ea "Re ntse re U Bitsa", Facebook le Instagram li tla thusa batšehetsi le balateli ho sebelisana ka kotloloho le linaleli tseo ba li ratang. Sheba haholoanyane ho werecallingyou.org.

Sebakeng sa kamore ea ho phomola ea dijithale, Katie Couric o tla tlanya Lebokose la Facebook Mentions, le lumellang batšehetsi ho arolelana khokahano ea bona le mofetše le ho fumana likarabo tsa nako ea nnete ho tsoa ho batho ba tummeng. Batho ba bang ba tummeng ka phaposing ea ho phomola ea dijithale ba tla nka karolo ho Facebook Q&As, ba sebelisa maqephe a bona ho araba lipotso tsa balateli ba phetse. Facebook le Instagram li tla boela li be teng holim'a k'hapete e khubelu e nang le linaleli ka Sept. 5 ka phihlelo ea lifoto e tla hapa linaleli ha li ntse li kena ka Dolby Theater, li arolelana litšoantšo le livideo tseo le balateli. Tsena tsohle, le tse ling tse ngata, li ka lateloa ho Stand Up To Cancer's media media feeds (facebook.com/su2c | Instagram: @SU2C | Twitter: @SU2C).

Ntle le Facebook, letoto la li-platform tsa media tsa dijithale le tsa sechaba le ba susumetsang - ho tloha ho reddit, Nerdist, Tumblr, Yahoo, Hulu, AOL, le The Huffington Post - ba thusa ts'ehetso ea SU2C selemong sena.

“Kankere e re ama kaofela,” ho boletse Paltrow, ea shoetsoeng ke ntate oa hae, Bruce Paltrow, ka lebaka la mofetše oa molomo ka 2002, “’me motho e mong le e mong a ka thusa bo-ramahlale ba sebetsang ka nako ea 24/7 ho pholosa bophelo ba batho ba bangata. Re batla ho fetisa molaetsa oo ka mekhoa e mengata kamoo ho ka khonehang, kahoo re thabetse ho sebelisa mecha ea litaba ea sechaba ho fihlela batšehetsi ba tsoang hohle ba thusang ho holisa mokhatlo oa Stand Up To Cancer, 'me ka tšepo re tla fumana batho ba bangata le ho feta ho ema. bua le rona.”

Boipiletso bona bo nang le linaleli bo ntse bo tsoela pele ho thusa ho aha tšehetso ea sechaba bakeng sa lipatlisiso tse matla tsa phetolelo tsa SU2C tse ka fang bakuli liphekolo tse ncha ho pholosa bophelo hona joale. SU2C e kopanya bo-ramahlale ba tsoang litsing tse fapaneng ho pholletsa le litsi le meeli ea machabeng ho sebelisana 'moho ho fumana liphekolo tse ncha bakeng sa mefuta e mengata ea mofetše.

Ka lekhetlo la pele, ho tla ba le phatlalatso e kopanetsoeng ea Canada ea thelevishene ea 2014, e tla phatlalatsoa ka nako e le 'ngoe ho marang-rang a mane a maholo a puo ea Senyesemane ea Canada: CBC, City, CTV le Global, hammoho le litšebeletso tsa Canada AMI, CHCH, CHEK, Fight Network, le Hollywood Suite. Lichelete tsohle tse amohetsoeng ho tsoa ho sechaba ka kakaretso sa Canada nakong ea phatlalatso li tla lebisoa ho thehoeng ha lihlopha tse kopanetsoeng tsa lipatlisiso, hammoho le mananeo a thuto le tlhokomeliso a etsoang Canada.

“Ke tlotla e kholo ho ba karolo ea ketsahalo ena e sa tloaelehang le mokhatlong ona. E mong le e mong o ikopanya: baetsi ba litšoantšo ba ithaopela ho fana ka litalenta tsa bona, liphatlalatso le marang-rang a marang-rang a re fa nako, 'me sechaba se seholo sa marang-rang se re thusa ho finyella batho ba limilione. Ke motsotso o matla le o nang le tšepo ho bona batho ba bangata ba ema ba kopane ho fetola mokuli e mong le e mong oa mofetše mophonyohi,” ho boletse Gallen.

Lithelevishene tsa pele tse tharo tsa SU2C li etsahetse ka la 5 Loetse 2008, Loetse 10, 2010 le Loetse 7, 2012, 'me li ile tsa fumaneha linaheng tse fetang 190. Ho fihlela joale, chelete e fetang $261 milione e tšepisitsoe ho ts'ehetsa mananeo a macha a SU2C a lipatlisiso tsa mofets'e. Ho tloha ka 2008, SU2C e tšehelitse ka lichelete "Lihlopha tsa Litoro" tse 12 tsa bafuputsi le lihlopha tse peli tsa lipatlisiso tsa phetolelo, hammoho le bo-rasaense ba bacha ba 26 bao merero ea bona e kotsing e kholo, e nang le meputso e phahameng e reretsoeng ho felisa puso ea mofetše e le sesosa se ka sehloohong sa lefu lefatšeng ka bophara.

SU2C e thehiloe tumelong ea hore tšebelisano e tla bapala karolo ea bohlokoa ho ntšetseng pele lipatlisiso tsa mofetše. Ho fihla joale, Ema ho Mofets'e e kopantse bo-ramahlale ba fetang 750 ba hloahloa le ba bohlale ka ho fetesisa ba tsoang mekhatlong e 112 linaheng tse tšeletseng ho sebetsa 'moho ho pholosa bophelo hona joale. Bafuputsi ba tšehelitsoeng ka lichelete ke SU2C ba rerile, ba thakhotse kapa ba phethela liteko tse fetang 140 tsa bongaka.

Bafuputsi ba tšehetsoeng ke SU2C ba ntse ba etsa lipatlisiso ka mekhoa e mengata e mecha ea ho phekola maloetse a sa tšoaneng, ho akarelletsa le kankere ea matsoele, ovary, endometrium, matšoafo, prostate, pancreas le colon; melanoma ea metastatic; kankere ea bongoana ho akarelletsa leukemia le lymphoma; le mofets'e o bakoang ke ts'oaetso ea human papillomavirus (HPV), har'a mefuta e meng ea mofetše.

Mosebetsi oa bafuputsi ba tšehelitsoeng ke SU2C o lebisitse ho tumello ke U.S. Food and Drug Administration (FDA) ea kalafo e ncha e kopaneng ea mofets'e oa pancreatic, hammoho le lebitso la FDA la "phekolo ea katleho" - e reretsoeng ho potlakisa nts'etsopele ea meriana e ts'episang haholo-bakeng sa moriana o mocha oa kankere ea matsoele.

Mokhatlo oa Amerika oa Patlisiso ea Kankere (AACR), mokhatlo o moholo ka ho fetisisa lefatšeng oa litsebi o ikemiselitseng ho ntšetsa pele lipatlisiso tsa mofets'e le sepheo sa ona oa ho thibela le ho phekola mofetše, ke Setsebi sa Mahlale sa semmuso sa Stand Up To Cancer. Kwa United States, AACR e na le boikarabelo ba ho tsamaisa dithuso le ho fana ka bodisa ba mahlale ka mmoho le Komiti ya Boeletsi ya Saense ya SU2C, modulasetulo wa Mohau wa Nobel Phillip A. Sharp, Ph.D., Moprofesa Setheong sa Massachusetts Institute of Technology (MIT) le David H. Koch Institute for Integrative Cancer Research at MIT. Batlatsi ba litulo tsa SAC ke Arnold J. Levine, Ph.D., Moprofesa, Institute for Advanced Study le Cancer Institute ea New Jersey; le William G. Nelson, M.D., Ph.D., motsamaisi oa Johns Hopkins Sidney Kimmel Comprehensive Cancer Center e Baltimore.

Joaloka mofani oa mothehi oa SU2C, Major League Baseball e fane ka tšehetso ea lichelete le menyetla e mengata ea ho haha mokhatlo o moholo oa Stand Up To Cancer ka ho khothaletsa balateli naheng eohle ho kenya letsoho. Ho phaella ho MLB, bafani ba "Pono" ba SU2C ba kenyelletsa Litsi tsa Kalafo ea Kankere ea Amerika, MasterCard, le The Sidney Kimmel Foundation bakeng sa Lipatlisiso tsa Kankere.