Nako e fetang khoeli e fetileng, pele ho leqhubu la coronavirus, bongata ba rona re ne re lutse liofising tsa rona re pota-potiloe ke basebetsi-'moho, re buisana ka botebo ka mokhoa o motle oa ho nyolla tlhoko e ntseng e eketseha hoteleng, maeto le bohahlauli selemong sena. Ho ea ka Mokhatlo oa Lefatše oa Bohahlauli oa UN (UNWTO's) se boletsoeng esale pele ho tloha qalong ea selemo sena, bahahlauli ba tsoang linaheng tse ling ba ne ba lebelletsoe ho hola ka 4% ka 2020, e seng kholo joalo ka kholo e bonoang ka 2017 (7%) le 2018 (6%), empa e ne e ntse e lekana. tsoela pele ho matlafatsa indasteri ea bohahlauli, e nyehelang ka 10.4% ea GDP ea lefats'e le mesebetsi e ka bang limilione tse 319.
Ka thabo re ne re sa tsebe ts'okelo e tlang ea seoa sa lefatše sa COVID-19. Ebile, likarolo tse 'maloa tsa lefats'e li ile tsa hloleha ho ela hloko vaerase ena e bōpehileng joaloka moqhaka e neng e le mothating oa ho emisa ntho e ngoe le e ngoe, ho fihlela ka la 11 Hlakubele, ha Mokhatlo oa Lefatše oa Bophelo (WHO) o e phatlalatsa ka molao e le seoa. Re ne re sa tsebe hore lefats'e leo re neng re tla tsoha hosane le ne le ke ke la tsebahala, mme bophelo kamoo re tsebang hore bo tla emisa ho ba teng.
Litsela tse kholo ha li na letho, mesebetsi ea lifofane e thehiloe fatše, litoropo tse sa robaleng joale li oetse boroko bo tebileng, 'me linatla tsa moruo li khumame. Har'a mofere-fere ona o khutsitseng, indasteri ea maeto le bohahlauli e iphumana e hapiloe leihlong la sefefo e le e 'ngoe ea liindasteri tse oetsoeng hampe. Ketso ea maeto e tsejoa e le ho kenya letsoho ho haseng ha coronavirus, ke ka hona e nametseng ka potlako linaheng tse fetang 206 lefats'eng ka bophara ho bakang lithibelo tse matla tsa ho eta ke mebuso e mengata.
Ha indasteri ea bohahlauli e bala tahlehelo ea eona, UNWTO e hakanya hore seoa sena se tla baka phokotseho ea bahahlauli ba tsoang machabeng ba ka bang limilione tse 440, e leng ho fokotseha ha 30% ea lirisiti tsa machaba tsa bohahlauli. Ho beha taba ena hantle, indasteri ea bohahlauli e tla lahleheloa ke chelete e ka bang $450 bilione ka 2020, mme batho ba limilione tse 75 lefatšeng ka bophara ba tla sala ba se na mesebetsi. Ho ipapisitse le hore na boemo bo fetoha joang, UNWTO e ntse e ka ntlafatsa lipalo tsena hape.
Ka ho se ts'oanehe hohle ho teng, indasteri e ithaopela ho ba le pono e le 'ngoe feela - phetoho. Re mothating oa ho bona liphetoho tse kholo mekhatlong ea maeto le bohahlauli le boits'oaro ba bareki.
Tsamaiso ea khoebo khahlanong le maeto a boikhathollo
Tlhokahalo ea phapano ea sechaba e tla bolela hore ho tla nka nakoana pele baeti ba ikutloa ba bolokehile ho ea boema-fofane bo petetsaneng le ho fofa. Pholiso e kanna ea potlaka bakeng sa maeto a koporasi ka lebaka la hore e bohlokoa haholo tlhahong, athe maeto ao e seng a bohlokoa bakeng sa boikhathollo a ka ba le nako e telele ea ho hlaphoheloa.
Leeto la lapeng le maeto a machabeng
Hang ha maeto a phomolo a nka sefofane hape, baeti ba kanna ba lakatsa ho leka metsi ka libaka tse haufi le hae, mohlomong le ha o le hole haholo. Batho ba Singapore ba arabetse hamolemo liteisetsong tsa bolulo ka har'a toropo.
Tekanyetso khahlanong le mabothobotho
Le ha lihotele tse majabajaba le tse holimo-limo ke tsona tse utloisang bohloko haholo hajoale, li na le monyetla oa ho fola ka lebelo le batlang le lecha. Polokeho le bohloeki e tla ba hlooho ea kelello ho baeti ha ba khetha hotele, e leng moo litekanyetso tse hlokolosi tsa lihotele tsa mabothobotho li tla bapala karolo ea bohlokoa.
Ka lebaka la liphetoho tse ka bang teng tseo indasteri e li lebelletseng, ho na le libaka tse 'maloa tseo lihotele li kanna tsa batla ho li ela hloko e le ho netefatsa phetoho e boreleli e khutlelang lits'ebetsong.
Limmaraka tsa mohloli
Ka lebaka la "ho ea sebakeng" sa baeti, lihotele tse 'maloa li tla hloka ho etela mebaraka ea tsona ea mantlha. Haeba lihotele li ne li its'etleha haholo mmarakeng o itseng oa mohloli, oo ba sa lebellang hore o tla o nka nakong e tlang, ba tla hloka ho lekola limmaraka tse ling tse ka bang teng ka lebaka la hore tlhoko ea lapeng ka boyona e kanna ea se be e lekaneng ho e nka. tlhoko ea mose ho maoatle. Joaloka hotele e ikemetseng, sena se ka utloahala se le boima, empa ho ka thusa ho ikopanya le boto ea bohahlauli ea sebaka seo u eang ho sona le ho utloisisa merero ea bona molemong oa ho hokahanya leano ka nepo.
Likarolo tsa 'maraka
Ha lihotele li buloa hape, lihlopha tsa khoebo li tla hloka ho sekaseka hore na ke mang ea kenang mamating matsatsing a 'maloa a pele. Sena se tla ba bohlokoa ho khetholla ka potlako liphetoho tse teng likarolong tsa mmaraka le ho etsa leano ka nepo.
Bajete le kabo ea lisebelisoa
Ntle le pelaelo, ho ipapisitsoe le liphetoho tse teng mebarakeng ea mehloli le likarolo tsa mmaraka, lihotele li tla hloka ho khutlela boto ea ho taka ebe li sheba maano ohle a maholo le a maholo bakeng sa selemo. Ho qala ka ho nyenyefatsa lifofane tsa sehlopha sa thekiso ho fetola merero ea ho bapatsa bakeng sa selemo, ntho e ngoe le e ngoe e tla hloka ho shebisoa hape.
Phapang ea mehloli ea lekhetho
Ho fihlela likamore tsa lekeno li nyolohela maemong a lichelete ('me ho tla ba joalo), lihotele li tla hloka ho nahana kantle ho lebokose le ho sheba phapano ea melapo ea bona ea lekeno. Ho tla hlokahala phetoho e kholo ha lihlopha tsa khoebo li fumana lijo le lino tse tahang (F&B), likopano le mekete le li-spas, jj. Lihotele tse 'maloa tsa mabothobotho li hlahisitse litšebeletso tsa phano ea malapa ho kenyeletsoa le ho tlisoa ha lijana tsa bona tse saenneng, li-dessert, esita le pokello ea bona ea veine.
ditheko
Ho tloha khale, lihotele tse khethileng ho theola theko ea kobo kamora koluoa efe kapa efe ka kakaretso li sokotse ho fumana sekhahla sa letsatsi le letsatsi (ADR) hang ha maemo a batla. Leha ho le joalo, bothata bona ha bo tšoane le bo bong, mme re ka tlameha ho hopola hore ba bangata ba ikemiselitseng ho tsamaea haufinyane le bona ba ka ba le mathata a lichelete, mme theolelo e ka ba susumetsa feela hore ba tsamaee. Bakeng sa ho qoba ho theoha ha litheko ka nako e telele, lihotele li lokela ho boloka litefiso tsa sechaba liteisheneng tsa bona le li-OTA empa ba ka sheba ho rekisa ka ntle le ho sekisetsa pono ea bona ea brand.
Mehaho ea ts'ebetso
Ha phallo ea chelete e le kotsing, lihotele li tla tlameha ho sheba likarolo tse sebetsang tse bobebe, bonyane nakoana. Liketane tse 'maloa tse kholo tsa hotele tse batlang ho boloka chelete li se li hlahisitse merero ea boea bakeng sa bahiruoa ba bona ba likete tse makholo.
Hona joale, hore na lefu lena la seoa le tla fela joang ke khopolo-taba ea mang kapa mang. Chaena, moo seoa se qalileng teng le naha ea pele ho ipolela hore e na le boemo ba COVID-19 le ho fokotsa butle-butle lithibelo tsa maeto, e na le matšoao a pele a ho hlaphoheloa ka keketseho e hlokolosi ea ho boloka lifofane le ho boloka hotele, e emelang tlhase ea tšepo bakeng sa lefatše lohle.
Lilemong tsa morao tjena, indasteri ea lefatše ka bophara ea maeto le bohahlauli e tobane le mathata a mangata, a kenyeletsang litlhaselo tsa bokhukhuni, ho hloka botsitso lipolotiking, likoluoa tsa tlhaho le ho putlama ha moruo, ha re bolela tse 'maloa feela. Leha ho le joalo, indasteri e nkile tsena tsohle mohatong. Ka mamello, e loanne le ho khutla. Ka mokhoa o ts'oanang, le sena se tla feta.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- As per the UN World Tourism Organization's (UNWTO’s) forecasts from earlier this year, international tourist arrivals were expected to grow by 4% in 2020, which is not as great as the growth seen in 2017 (7%) and 2018 (6%), but it was still enough to continue fueling the tourism industry, which contributes about 10.
- The very act of travel is known to contribute to the spread of the coronavirus, which is why it has now rapidly spread to over 206 countries across the world triggering the imposition of strict travel restrictions by several governments.
- In case hotels were heavily dependent on a particular source market, which they don't expect pick-up from in the near future, they will need to explore other potential source markets as the domestic demand on its own may not necessarily be enough to replace the overseas demand.
