Pele ho seoa sena, Hawai'i e ne e na le tšubuhlellano le tšubuhlellano libakeng tse tummeng tsa bohahlauli. Ena ke setšoantšo sa tlhōrō ea Diamond Head trail e Honolulu, moo baeti ba likete-kete ba eang ho thabela pono e tsotehang.
Ka bomalimabe, ka baeti ba bangata haholo, phihlelo e ameha. Ha lipalo tsa bohahlauli li le tlase hajoale ka lebaka la seoa sena, ke nako e ntle ea ho rera ho laola libaka tsena pele li ka tlala hape.
Tsamaiso e kanna ea kenyelletsa ho theha - kapa ho eketsa - litefiso tsa phihlello, ho hloka lipehelo le ho thibela phihlello, ho koala libaka tse ling tsa bohlokoa ka ho feletseng, le ho ruta baeti ka mokhoa oa ho etela libaka tse hlokolosi tsa setso.
Mohopolo o mocha tsamaisong ea bohahlauli ke mohopolo oa "bohahlauli bo bohlale" ... ho sebelisa theknoloji ho laola tšubuhlellano, ho tsebisa le ho ruta baeti, le ho bokella litefiso ho thusa ho boloka libaka.
Mohopolo oa "bohahlauli bo bohlale" o tsoa mokhatlong o lebang "metseng e bohlale" eo le eona e sebelisang theknoloji joalo ka sesebelisoa sa taolo. Libaka tseo u eang ho tsona li sebelisa theknoloji e kang liroboto, tlhahlobo ea data, bohlale ba maiketsetso, biometrics, augmented reality le lisebelisoa tse ling ho sebelisana le baeti. Baeti ba fumana likhokahano le phihlello ka mecha ea litaba ea sechaba le lisebelisoa tsa bona tsa theknoloji.
Joalo ka mohlala, sesebelisoa se ho smartphone se ka sebelisoa ho laola phihlello, ho etsa lipehelo, le ho bokella tefo bakeng sa khoheli e tsebahalang. Ka data ea nako ea 'nete, sesebelisoa se ne se tla tseba hore na sebaka se teng ... se ka ba sa lefisa theko e phahameng bakeng sa lihora tse phahameng ... etsa pehelo ... bokella tefo ... 'me u fane ka khoutu ea ho kena sebakeng sa marang-rang.
Bohahlauli bo tla hlaphoheloa ... empa bo tla fetoha. Ke lumela hore liphetoho li ka ba monate mme ke lebelletse lipotso tsa hau ka thabo.
Frank Haas ke Mopresidente oa Marketing Management, Inc., feme ea boeletsi e sebetsanang le merero ea Baeti le Bohahlauli bakeng sa bareki ba United States le ba Machabeng. Ke molulasetulo oa mehleng oa naha oa American Marketing Association mme e bile molaoli ho Hawaii Tourism Authority, Ogilvy & Mather Advertising (e ikhethang litlalehong tsa kamohelo ea baeti), le Thuto e Phahameng (University of Hawaii School of Travel Industry Management le Kapiolani Community College) .
Fana ka leseli la ntlafatso ea bohahlauli e "bohlale" le e tšoarellang.
World Tourism Network ke marang-rang a lefats'e a litsebi tsa bohahlauli linaheng tse 127.
