Phephetso e kholo ka ho fetisisa ea indasteri ea liboka le liketsahalo ke efe? Ke joang ketsahalo e ka sieang lefa le letle? Indasteri e ka leka-lekanya mathata a amanang le ho ikopanya ha lichaba tsa lefatše joang le mathata a lehae? Indasteri e ka fumana botsitso joang le ho ts'ehetsa botsitso ba toropo?
Lipotso tsena tsa bohlokoa li ile tsa tšohloa ke sehlopha sa baetapele ba indasteri nakong ea Foramo e Butsoeng e phethetseng selemong sena IMEX Policy Forum. Ketsahalo eo pele e neng e tsejoa e le Seboka sa Bo-ralipolotiki ba IMEX, ketsahalo ena e ile ea boela ea kopanya bo-ralipolotiki ba fetang 30 le baetsi ba melaoana ba tsoang lefats'eng ka bophara ho kopana le baetapele ba indasteri ba 80 le litaba tsa lipuisano tlas'a sehlooho se akaretsang sa 'Lefa la ho Etsa Melao e Ntle'.
Maikutlo le liqeto tsa bona litabeng tsena le lihlooho tse ling tse kholo li senoloa ke tlaleho e khuts'oane ea Rod Cameron, Motsamaisi e Moholo oa Lekhotla le Kopanetsoeng la Indasteri ea Likopano (JMIC) e seng e fumaneha ho khoasolla. Selemo se seng le se seng IMEX e etsa hore tlaleho e fumanehe ka bolokolohi indastering ea liboka tsa lefats'e ho lumella li-CVB, babusisi ba litoropo, balekane ba libaka le ba bang ho e sebelisa ho tsebisa merero ea bona, nts'etsopele le lipuisano.
Tlaleho e nka lintlha tse ngata tsa bohlokoa tse hlahisitsoeng le keletso e arolelanoang nakong ea lipuisano tsohle tse pharaletseng, 'me e totobatsa lintlha tse ngata tse tla ipaka e le tsa bohlokoa ho bo-ralipolotiki, baetsi ba melao le batsamaisi ba indasteri ba sebeletsang mekhatlo ea naha le ea libaka lefatšeng ka bophara.
Theho ea leano la likopano tsa naha
'Ho theoa ha leano la likopano tsa naha' e ne e le moo ho neng ho tsepamisitsoe maikutlo teng lipuisanong tsa pulo ea baemeli ba 'muso oa naha. Baemeli ba lemohile tlhokahalo ea mokhoa o kopaneng oa ho ntlafatsa likamano le ho qoba likhohlano le leano le melaoana hammoho le bohlokoa bo boholo ba lipuisano le mmuso oa lehae. Ba boetse ba bua ka tlhokahalo ea ho lemoha le ho ananela bohlokoa ba sechaba ba liboka le liketsahalo tsa bongaka, hangata, ho fetisetsa tsebo ea bona.
Tsoelo-pele ea Litoropo Lefapheng la Likopano
Baemeli ba tsoang litoropong tse ngata tse kholo ba nkile karolo thupelong ea 'The Evolution of Cities in the Meetings Industry'. Puo ea pele e susumetsang maikutlo ea Moprofesa Greg Clark e kenyelelitse maikutlo a hore likamano lipakeng tsa litoropo le indasteri li fetoha ka lipotoloho kapa mekhahlelo e hlohlelletsoang ke liketsahalo tse amehang kapa liketsahalo tse kholo. Litoropo tse tšeletseng tse kholo - Sydney, Singapore, Dubai, Tel Aviv, Cape Town le Barcelona - ka mor'a moo li ile tsa hlahisa liphuputso tse senolang le tse fapaneng haholo tse bonts'ang kholo ea khoebo ea liboka tsa bona. Tlaleho e akaretsa litlhaloso tsena kaofela.
Gloria Guevara Manzo - mathata a mararo
Puisanong e qalang e tsebisang Seboka se Butsoeng, Gloria Guevara Manzo, Mopresidente le CEO oa Lekhotla la Lefatše la Maeto le Bohahlauli, o tsepamisitse maikutlo holim'a liqholotso tse tharo tse holimo tse tobaneng le indasteri ea maeto le bohahlauli, tse ipapisitseng le liphuputso tsa lefats'e ka bophara.
Mabapi le ts'ireletso le tšireletseho o ile a totobatsa kamoo indasteri e nang le monyetla o moholo oa ho hōla haeba e ka hlōla litaba tse kang tsena ka tšebelisano e kholo le tšebeliso ea biometrics. E 'ngoe ea lintho tse ka thibelang kholo ea ho hola ke ho ata ha mathata a amanang le maeto ao litlamorao tsa ona li ka fokotsoang ka boitokisetso bo boholo ba koluoa. Qetellong, o ile a totobatsa botsitso le tlhokahalo ea mokhoa o ikemetseng, oa sechaba, oa sechaba oa nts'etsopele.
Bula Forum Lipuisano
Ho hlahisoa ha sebopeho se secha sa phanele ho Open Forum ho ile ha hlohlelletsa lipuisano tse monate le tse fatang maikutlo. Potso ea liqholotso tse kholo ka ho fetisisa kholong ea indasteri e hlahisitse maikutlo a mangata a fapaneng, haholo-holo tlhokahalo ea ho ananeloa e le lekala le ikemetseng ho feta bohahlauli le pale e hlakileng haholoanyane e tsamaellanang le nts'etsopele ea moruo, tsebo le boqapi.
Lipuisano tse mabapi le lefa li ile tsa senola mefuta e mengata ea melemo e fapaneng e ntle eo ketsahalo e ka e sieang ha bohlokoa ba ho sebelisana le litso tsa lehae e ne e le e 'ngoe ea lintlha tse hlahisitsoeng lipuisanong tse mabapi le ho leka-lekanya ho ikopanya ha lichaba tsa lefatše le mathata a lehae. Sena se ile sa bonahala ho feta ha ho nahanoa ka botsitso ba litoropo ha lipuisano li hlokomela tlhokahalo ea hore indasteri e kopanngoe hantle le lichaba tsa lehae.
Sehlooho se seng le se seng se ile sa qalisoa ke menehelo e tsoang ho phanele: Rod Cameron, Joint Meetings Industry Council (JMIC); Nina Freysen-Pretorius, International Congress and Convention Association (ICCA): Don Welsh, Destinations International (DI): Nan Marchand Beauvois, United States Travel Association (USTA): Dieter Hardt-Stremayr, European Cities Marketing (ECM) le Moprofesa Greg Clark .
Nahanisisa
Har'a lintho tse ngata tseo a li hlokometseng lipuisanong tsa letsatsi leo, Greg Clark o ne a nahana hore indasteri ea likopano e tšoana haholo le litšebeletso tsa lichelete kapa tsa thuto ho feta bohahlauli ka hore e sebetsa e le mokhoa o pharaletseng oa khoebo. O ile a re e nkoa e le e khomaretsoeng haholo ke bohahlauli 'me ho e-na le hoo e lokela ho hlalosa pale ea eona hantle le ho e bua ka ho hlaka, e totobatsa melemo ea eona, liketsahalo tse kang Davos le ho bontša liphello tse ntle ka lithuto tse ntle.
Carina Bauer, CEO oa IMEX o itse: "Ka lebaka la litlatsetso tse ngata tse hlahelletseng le sebopeho se secha sa letsatsi leo, boleng ba litaba le lipuisano e bile sehlopha sa pele.
"Seboka sa Leano la IMEX se ntse se tsoela pele ho khannela indasteri pele, ho aha seriti sa eona mmusong e le sesosa se matla sa nts'etsopele ea moruo."
Balekane ba bobuelli ba Foramo ea Leano la IMEX ke Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, Joint Meetings Industry Council (JMIC), The Iceberg le UNWTO. Seboka sa selemo le selemo se tšehetsoa ke Liketsahalo tsa Khoebo Australia, Liketsahalo Tsa Khoebo Sydney, Jeremane Convention Bureau, Geneva Convention Bureau, Saudi Exhibition & Convention Bureau, Messe Frankfurt le Meetings Mean Business Coalition.
