Italy, kopana le New York; New York, kopana le Italy

NEW YORK - Barilla, e leng e 'ngoe ea lik'hamphani tse hloahloa tsa lijo tsa Italy, o tlisa bophelo ba 'nete ba Mataliana New York City nakong ea selemo le lehlabula ka letoto la liketsahalo tse tšehetsang "festa Italiana." Mokete oa setso sa Mataliana o qala ka "Tasting Casa Barilla - Mokete oa Boiphihlelo ba 'Nete ba Lijo tsa Mataliana," moo Barilla a tlisang tatso ea Italy ho FIAT Gallery e 18 Wooster Street tikolohong ea Manhattan's SoHo ka la 28 Mmesa le la 1 Mots'eanong 2011. .

FIAT Gallery ke sebaka seo baeti ba ka ikakhelang ka sona ka har'a mofuta oa FIAT le moetlo o bonts'ang mefuta ea Pop, Sport, Lounge le Cabrio ea Fiat 500 e ncha (Cinquecento). Barilla e sebelisane le mofuta oa FIAT ho tlisa tatso e eketsehileng ea Setaliana liketsahalong tsa Gallery - tse sa lefelloeng le tse buletsoeng sechaba. Mookameli ea ka sehloohong oa Barilla, Lorenzo Boni, hammoho le sehlopha sa baapehi, ba tla lokisa lijo tse bonolo, tse monate tsa 'nete tsa Mataliana tse nang le metsoako ea boleng bo holimo feela.

"Letšoao la FIAT ke letšoao la Italy ea mehleng ea kajeno 'me le kenyelletsa litšoaneleho tse ngata tsa 'nete tsa Mataliana tseo Barilla a li nkang e le tsa bohlokoa," ho boletse Eugenio Perrier, Mookameli oa Khoebo oa Barilla, Amerika. Joalo ka ha Barilla a leka ho tlisetsa bareki lijo tsa setso tsa Mataliana, Fiat Cinquecento ke mohlala oa setaele sa Mataliana le sejoale-joale. Barilla o motlotlo ho tlisa Italy hanyane Amerika. ”

Barilla le mofuta oa FIAT li tla tsoelapele ho sebelisana selemo ho pota ka ts'ebetso e eketsehileng ea bareki ho ts'ehetsa festa Italiana e qetellang ka "Casa Barilla" ho tloha ka Loetse 13-16. Casa Barilla, mohaho o fetang 14,000 oa maoto a lisekoere a tla ahoa Central Park, o tla kenyelletsa liketsahalo tsa bana, litlelase tsa ho pheha, lithupelo tsa mekhoa ea bophelo, tatso le tse ling. Keteko ena e atolositsoeng ea lijo le setso sa Mataliana e boetse e kenyelletsa tšehetso ea Barilla ea konsarete ea Andrea Bocelli Live in Central Park ka la 15 Loetse 2011.

Eugenio Perrier oa Barilla o ile a tsoela pele ho re: “'Italia' ea 'Nete e tla bontšoa selemong sena 'me Barilla e fa baahi le baeti ba New York City monyetla oa ho e bona.