Patlisiso e entsoeng ke lefapha la lipatlisiso tsa maeto indastering ke sepheo sa boithuto ba likhoeli tse peli ho bareki ba Millennials le Gen Z khoeling ena le bareki ba Middle Ages le Baholo ka Loetse. Har'a liphapang tse kholo ke tšekamelo ea bona ea ho sebelisana le batho ba bohlokoa ba susumetsang mabenkele, joalo ka libaka tsa puisano le basebetsi ba thekiso.
Gen Zs e tloaetse ho atamela barekisi ba eona Mabenkele a mahala e nyane haholo ho feta Lilemo tse Sekete. Ke 38% feela ea karolo ea bacha e reng e sebelisana le barekisi, 30% e tlase ho Millennials, 68% ea bona ba sebelisana le basebetsi ba mabenkele. Patlisiso, e boetseng e bapisang boitšoaro ba bareki le karolelano ho pholletsa le lihlopha tsohle tsa lilemo e senola hore tšekamelo ea ho sebelisana le bo-rakhoebo e ka holimo ho karolelano har'a Millennials kaha 65% ea baeti ba tsoang lihlopheng tsohle tsa lilemo ba sebelisana le basebetsi ba thekiso.
Tšusumetso ea tšebelisano le eona e tlase har'a bareki ba Gen Z. Bareki ba fetang ba robeli ho ba leshome har'a Millennials le lihlopha tsohle tsa lilemo tse kopaneng ba tlaleha sephetho se setle kamora tšebelisano, athe ke 67% feela ea bareki ba Gen Z ba boletseng hore ba rekile sehlahisoa ka lebaka la tšebelisano.
Phapang e 'ngoe ea bohlokoa boitšoarong ba bareki e ka bonoa tseleng eo Gen Zs le Millennials ba itšoarang ka eona libakeng tsa puisano. Ba fetang halofo ea Lilemo tse Sekete (55%) ba hlokomela lintlha tsa ho ama pele ba reka GTR ha ba le leetong, ka holimo ho kakaretso ea bapalami bohle, e ka tlase ho halofo, ho 47%. Sena se fapana haholo le boits'oaro ba Gen Zs kaha ke 15% feela ea moloko ona o mocha o reng ba hlokometse lintlha tsa ho ama pele ba reka. Sena se bontša liphapang tsa boitšoaro ka kakaretso mabapi le hore na lihlopha tse fapaneng tsa lilemo li fumana le ho cheka litaba tsa tsona joang.
Peter Mohn, Owner & Chief Executive Officer ho m1nd-set, ea entseng lipatlisiso tsena, o hlalositse: "Ho bohlokoa haholo bakeng sa ho bapatsa barekisi ba maeto ho Millennials le Gen Z bareki ba tsamaeang ho utloisisa moo ba ka fihlelang batho bao ba ba shebileng ha ba sa tsamaee. . Bakeng sa likarolo tsena ka bobeli tsa lilemo, ho hlakile hore li fumaneha marang-rang moo li ka fumanoang teng empa har'a Gen Zs hangata li fumaneha mehalang le ka lits'ebeletso tse ling tsa litaba tsa sechaba. ”
"Lipolanete tse kang TikTok, Mohn o tsoetse pele" e tlameha ho ba karolo ea motsoako oa ho bapatsa bakeng sa barekisi ba ikemiselitseng ho fihlela bareki ba Gen Z athe Millennials e tloaetse ho ba li-platform tse ngata tse kang Facebook, Instagram le Twitter.
Karolelano ea tšebeliso ea chelete ke sebaka se seng moo ho nang le phapang e kholo lipakeng tsa bareki ba Millennials le Gen Z ho Travel Retail. Ho sebelisoa ha lihlopha ka bobeli ho tlase haholo ho feta karolelano ea batho ba lilemo tsohle e leng US$101. Bakeng sa Lilemo tse Sekete, kakaretso ea tšebeliso ke $70, 'me chelete e ngata ka ho fetisisa e abetsoeng sehlopha sa Electronics ke $124, e lateloe ke Jewellery & Watches ho $118 le Fashion & Accessories ho $98. Kakaretso ea chelete e sebelisoang ho Retail ea Maeto har'a bareki ba Gen Z e tlase haholo ho $44, 'me chelete e ngata ka ho fetisisa e abetsoeng Perfumes ka $111, Electronics, $103 le Alcohol, $61.
Phapang e 'ngoe e kholo ke chelete e sebelisoang ka kakaretso har'a lihlopha tsa lilemo ka bobeli.
Ebang ke ho Retail ea lapeng kapa ea Maeto, Millennials e emela karolo e phahameng ea tšebeliso ea kakaretso ea bareki. Meloko ka bobeli e kopantsoeng hajoale e emela ho feta 30% ea kakaretso ea thekiso ea thekiso, empa kabelo ena e lebelletsoe ho nyolohela ho 48% bofelong ba lilemo tse leshome. Ho Travel Retail, chelete e sebelisoang hajoale ke 6% har'a bareki ba Gen Z le 25% har'a Lilemo tse Sekete. Kabelo ea Millennials e sebelisitsoeng ho Travel Retail e tla eketseha ka liperesente tse 'maloa feela bofelong ba lilemo tse leshome ha kholo ea tšebeliso ka 2030 har'a bareki ba Gen Zs e lebelletsoe ho feta makhetlo a mararo.
Mohn o boetse a re: "Le ha karolo e kholo ea moloko oa bareki oa Gen Z e ntse e le ka tlase ho lilemo tse 18 mme matla a bona a ho reka a sa feteng chelete ea batsoali ba bona, monyetla o teng har'a moloko ona - e le bareki ba kamoso le ba sitisang - ha oa lokela ho nyenyefatsoa.
"Ka bobeli Millennials le Gen Zs ba na le tšekamelo e matla ea ho rata mekhoa e tsitsitseng ha u reka ho Travel Retail" Mohn a tsoela pele. "Le ha ba ikemiselitse ho buella lihlahisoa tse nang le tšusumetso e matla sechabeng le tikolohong le pale, ba ikemiselitse ka mokhoa o ts'oanang ho hoeletsa mecheng ea litaba tsa sechaba ka mabitso a seng matle 'me ba tla potlakela ho bitsa lik'hamphani tse hlabisang lihlong le mabitso a sa bontsheng boitšoaro le tikoloho. ditloaelo. Sena ke 'nete haholo har'a Gen Zs ”Mohn o ile a phethela.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- The Millennials' share of spend in Travel Retail will increase by only a few percentage points by the end of the decade while the growth in spend by 2030 among Gen Zs consumers is expected to be more than threefold.
- The research, which also compares the shopper behavior with the average across all age groups reveals that the tendency to engage with sales associates is above average among Millennials as 65% of travelers from all age groups interact with sales staff.
- More than eight out of ten shoppers among Millennials and all age groups combined report a positive outcome following the interaction, while only 67% of Gen Z shoppers said they purchased a product thanks to the interaction.
