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Letsatsi la Lefatše la Bohahlauli 2018: Molaetsa o tsoang ho Mongoli Kakaretso oa Mokhatlo oa Bohahlaoli oa Caribbean

Caribbean-Bohahlauli-Mokhatlo
Caribbean-Bohahlauli-Mokhatlo
ngotsoeng ke mohlophisi

Caribbean Tourism Organisation e keteka Letsatsi la Lefatše la Bohahlauli la 2018 tlasa mookotaba, 'Bohahlauli le Phetoho ea dijithale'.

Hugh Riley, Mongoli Kakaretso oa Mokhatlo oa Bahahlauli ba Caribbean, o phatlalalitse polelo e latelang mabapi le mokete oa Letsatsi la Lefatše la Bohahlauli la 2018, Laboraro la la 27 Loetse 2018:

Caribbean Tourism Organisation (CTO), lefapha la nts'etsopele ea bohahlauli sebakeng sena, e ikopanya le sechaba sa lefats'e kajeno ho keteka Letsatsi la Lefatše la Bohahlauli la 2018 tlasa mookotaba, 'Bohahlauli le Phetoho ea Digital'.

Tsoelo-pele ea dijithale e bile le tšusumetso e matla le phetoho maphelong a rona. Ba amme tsela eo re ithutang ka eona, ba fetotse tsela eo re sebetsang ka eona, mme ba fetotse tsela eo batho ba amanang le sechaba ka eona Phetoho ena ea boits'oaro e tla tsoelapele; le khoebong ea maeto le bohahlauli ba ikamahanyang le maemo ba tla kotula meputso ea boqapi ba mahlale.

Joaloka mohoebi oa mantlha oa phapanyetsano ea kantle ho naha ea Caribbean, bohahlauli e ntse e le mali a bophelo tikolohong eo, bo kenya letsoho ho fihla ho karolo ea bobeli borarong ea sehlahisoa se felletseng sa lehae (GDP) maemong a mang. Bakeng sa hore lekala le khannele kholo e tsoelang pele le e kenyelletsang ho latela lipheo tsa nts'etsopele ea nako e telele, re tlameha ho lekola ka botlalo litlamorao tsa moruo, sechaba le tikoloho tsa mahlale le boiqapelo monehelong oa bohahlauli ho GDP.

CTO e beha bohahlauli ba Caribbean maemong a holimo ho iphelisa ka mahlale a morao-rao a hlahang. Re buisane le baetapele ba bang ba ka sehloohong ba nahanang mme re khothaletsa matsete a mmuso le a poraefete ho boqapi ba dijithale bo sitisitseng mefuta ea likhoebo tsa setso. Ke boikarabello ba rona ho litho tsa rona ho lekola le ho hlahisa lisebelisoa tse ncha le bokhoni bo fetolang tsela eo re kenang papatsong le nts'etsopele ea bohahlauli mme re tlameha ho etsa joalo maemong ohle.

WTM London ea 2022 e tla etsahala ho tloha ka la 7-9 Pulungoana 2022. Ngodisa hona joale!

E 'ngoe ea mehlala e metle ka ho fetisisa ke lethathamo la libuka tsa rona tsa elektroniki tsa ho ithuta ka dijithale tse nang le lisebelisoa tsa audio tse bonoang le lipuo tse ngata tse raliloeng ka boqhetseke, tse etselitsoeng ho khothaletsa le ho tsamaisa thuto ea bohahlauli likolong tsa Caribbean. Har'a merero e meng libuka tsa e-work li reretsoe ho aha tlhokomeliso e kholo har'a baithuti ba banyenyane mabapi le bohlokoa ba bohahlauli ho Caribbean; bonts'a bohlokoa ba ho boloka tikoloho ea rona bakeng sa rona le bakeng sa baeti ba rona; kopa boqapi ba baithuti ho matlafatsa katleho ea bohahlauli; le ho bonts'a menyetla e felletseng ea menyetla ea bohahlauli ho batho ba Caribbean.

Hape ho na le Sisteme ea Tsamaiso ea Tlhahisoleseling ea Bohahlauli (TIMS), ts'ebeliso ea inthanete e phatlalalitsoeng ke CTO ka 2015 ho ts'oara, ho sekaseka le ho bonts'a tlhaiso-leseling e amanang le bohahlauli molemong oa litho tsa rona. Sesebelisoa sena se nka lintlha tsa ho fihla le ho tloha ho tsoa ho lirekoto tsa ho qala le ho theoha ka sistimi ea analytics ea khoebo e bonts'ang data ka tsela e hlakileng le e utloisisehang, e thusa ho fana ka tlaleho e eketsehileng le leseli le ka sebetsang.

Ka ho tsebisoa ha Setsi sa rona sa Baeti ba Bohlale bakeng sa Litlhahlobo (VIDA) ka 2016, linaha tse ling tsa litho tsa CTO li ile tsa qala ho eketsa meputso ho tsetelo ea tsona ea ho bapatsa ka sesebelisoa sa karolo ea VIDA, ba sebelisa likhoutu tsa poso ho senola tlhaiso-leseling e ngata mabapi le palo ea baahi ba sebaka seo.

Ntle le moo, CTO e sebelisana ka mafolofolo le lik'hamphani tse ncha le tse sitisang tse kang Airbnb, 'maraka oa sechaba oa marang-rang o hokahanyang baeti le baeti linaheng tse fetang 190. Hammoho le Airbnb, CTO e thusa liofisiri tsa bohahlauli ba Caribbean le bankakarolo ho eketsa melemo ea moruo o arolelanoang, le ho arolelana malapa ka ho khetheha. Mosebetsi ona o kenyelletsa ho tsebisa bankakarolo ka bohlokoa ba mekhoa ea tlhahlobo ea lithaka; ho fana ka litlhahlobo tsa moruo tsa litlamorao tsa Airbnb; ho nts'etsapele litataiso tsa leano le likhothaletso bakeng sa ho nahanoa ha baetsi ba molao ba Caribbean; ho hlahloba mekhoa ea ho etsa hore moruo o arolelanoang o be molemo ho libaka tsa rona ha re ntse re sebetsa 'moho le likarolo tsohle tsa lefapha la bolulo; le ho supa mekhoa ea ho bapatsa libaka tsa Caribbean ka mokhoa o atlehileng joalo ka sebaka.

Re boetse re sebetsa le Bitt, k'hamphani ea mahlale a lichelete ho nts'etsapele mekhoa ea ho sebelisa theknoloji ea blockchain le sistimi ea chelete ea mohala molemong oa indasteri ea bohahlauli ho la Caribbean. Mosebetsi ona o kenyelletsa ho khothaletsa ho kenyelletsoa ha likhoebo tsa bohahlauli tse nyane, tse nyane le tse mahareng; ho fana ka mekhoa e potlakileng, e bonolo le e sireletsehileng bakeng sa baeti le batho ba moo ho phethela lits'ebetso tse fapaneng; le ho thusa barekisi le baetsi ba melaoana ho ntlafatsa ts'ebetso ea data le ho etsa liqeto.

Seboka sa CTO's State of the Tourism Industry Conference (SOTIC) Sehlekehlekeng sa Paradise, Bahamas ho tloha ka la 1-5 Mphalane, 2018, se tla ba le seboka sa bohlokoa mabapi le 'Ho Ntlafatsa Boiphihlelo: Ho Sebelisa Theknoloji ho Ntlafatsa Boiphihlelo ba Baeti'. Puisano e tla akaretsa mefuta e mengata ea likopo ho tsoa mefuteng ea thekiso ea kamohelo ea baeti e sebelisang tekhenoloji, ka moo baetapele ba indasteri ba sebelisang boqapi ba nnete ba mehala le ba nnete ho khetholla boitsebahatso ba lebitso.

Likhoeling tse tlang CTO e tla tsoelapele ho nts'etsapele ajenda e khothalletsang le ho thusa boiteko ba linaha tseo e leng litho tsa ho theha lits'ebeletso tsa bohahlauli tse ntlafalitsoeng ka dijithale ka boits'oaro le boiqapelo. Ke tumelo ea rona e tiileng hore taolo e sebetsang hantle ea lisebelisoa e tla matlafatsa sechaba sa heso le ho thusa ho aha lekala la bohahlauli le kenyelletsang ruri.

Bohahlauli bo tlameha ho tlisa melemo ho litho tsohle tsa sechaba sa rona. Mahlale a morao-rao a dijithale a fana ka lisebelisoa tse ngata tse ncha tse ka sebetsanang le liqholotso tse tobaneng le linaha tsa rona tsa litho, ho eketsa phaello le ho tlisa phetoho e ntle ho bankakarolo e tla ntlafatsa bophelo ba batho bohle ba Caribbean.

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Mohlophisi e moholo oa eTurboNew ke Linda Hohnholz. O lula ntlong e kholo ea eTN e Honolulu, Hawaii.

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