Chelete e ntseng e eketseha ea lihotele tsa China ha e rue molemo ka litšenyehelo tsa letho

SHANGHAI - Moenjiniere oa Lejeremane Michael Bosch ha a tšosoe ke khaello ea boikoetliso le libopuoa tse ling hoteleng ea hae ea tekanyetso moahong o fetotsoeng oa liofisi oa Shanghai. O lutse lihoteleng tse joalo maetong a ka bang leshome le metso e 'meli ho ea litoropong tsa China.

Seo ke se hlokang feela ke sebaka se hloekileng, se futhumetseng sa ho robala. Ha ke tsotelle haholo ka litšebeletso, "mohlankana ea lilemo li 32 o boletse joalo ha a emetse metsotso e 10 hore moamoheli ea neng a ferekane a mo thuse Motel168 moeling oa setereke sa lichelete sa Shanghai.

Limilione tsa bo-rakhoebo le bahahlauli, Machaena le kantle ho naha, ba nka monyetla ka ho ata ha indasteri ea lihotele tsa tekanyetso ea China, e fanang ka likamore tse ka tlase ho $50 ka bosiu ha ho bapisoa le hoo e ka bang $200 lihoteleng tsa linaleli tse hlano.

Palo ea likamore tsa lihotele tsa tekanyetso e eketsehile lilemong tse robeli tse fetileng ho tloha ho zero ho isa ho tse fetang 100,000 ka mefuta e fetang 100 e hlolisanoang bakeng sa 'maraka oa bohahlauli oa lehae oa China o ntseng o hola ka potlako. Ho hlahile mefuta e fetang 100.

Indasteri ea lihotele tsa tekanyetso ea lichelete tsa Machaena e ntseng e hola ka potlako e tšoana le ea US motel boom ea lilemong tsa bo-1950, e ileng ea matlafatsoa ke bohahlauli le litsela tse kholo tse atolositsoeng.

"China e na le baahi ba makhetlo a mane ho feta ba US, le monyetla oa ho ba 'maraka o moholo ka ho fetisisa oa lihotele oa tekanyetso lefatšeng," ho boletse Wang Lie, ofisiri e ka sehloohong ea lichelete ho ketane ea tekanyetso ea Hanting Hotels.

Batseteli ba baholo le ba banyenyane ba Machaena, hammoho le litefello tse boima tsa kantle ho naha joalo ka Morgan Stanley, Warburg Pincus le Merrill Lynch, ba ntse ba tsoela pele indastering, leha tlholisano e matla le litheko tsa likamore tse tebang joale li sokela ho senya phaello.

Phetoho ea lipolotiki le ea sechaba, hammoho le ho hola ha moruo oa China, li thusitse indasteri ena. Ho fihlela morao tjena, 'muso o entse ho fokolang ho khothaletsa maeto a malapeng a baahi ba oona, karolo e 'ngoe e le ka lebaka la ho ameha ka tšireletso ea sechaba le botsitso ba sechaba.

Bahahlauli ba bangata ba Machaena ba ile ba tlameha ho lula “matlung a mabe a baeti” a tsamaisoang ke mebuso ea lehae, a tummeng hampe ka likamore tsa marobalo tsa spartan, khaello ea licheso le lipeipi tsa metsi.

Empa ka 1999, mmuso o bohareng o ile oa qala ho khothaletsa maeto e le mokhoa oa ho matlafatsa moruo, ho theha matsatsi a phomolo a naha a libeke tse tharo a ileng a phahamisa tlhoko ea likamore tsa lihotele.

Seo se ile sa hlahisa katleho ea maeto. Ka 2006, maeto a lehae a limilione tse likete tse 1.39 a bahahlauli ba Machaena a hlahisitse $85 bilione, ho nyoloha ka liperesente tse 17 ho tloha ka 2005, ho bonts'a lintlha tsa morao-rao tsa semmuso. Mehloli ea indasteri e re kholo e tsoela pele ka lebelo le tšoanang.

LEANO LA PUSO

Mmaraka oa maeto oa khoebo oa China o bohlokoa hoo e ka bang lidolara tse libilione tse 10, e leng 'maraka oa bone o moholo lefatšeng, ho latela American Express.

Lipapali tsa Liolimpiki tsa Chaena ka Phato ena, le Shanghai World Expo ka 2010, li lebelletsoe ho thusa ho boloka tlhoko e ntse e eketseha kamora hore Beijing e nke qeto khoeling e fetileng ho fokotsa palo ea matsatsi a phomolo a beke ho tloha ho tse tharo ho isa ho tse peli.

"Chelete e ntse e tsoela pele indastering ena e chesang haholo 'me sebapali se seng le se seng se ntse se hola ka matla bakeng sa karolo ea mmaraka," ho boletse Xu Rongzu, mopresidente oa Jinjiang Inn e thehiloeng Shanghai, e thehiloeng ka 1996 e le ketane ea pele ea lichelete tsa China.

Ho fapana le maeto a mabothobotho, indasteri ea lihotele ea tekanyetso ea China e laoloa ke mefuta ea lehae. Le hoja lihotele tse theko e tlaase li hohetse bahahlauli ba nang le chelete e ngata le mekotla e tsoang mose ho maoatle, boholo ba bareki ke baahi ba moo ba sa tloaelanang le mefuta ea linaha tse ling.

Lifeme tse nyane tsa Machaena tse lebelo li khonne ho ikakhela ka setotsoana 'marakeng ha bao e ka bang ba qothisanang lehlokoa le bona kantle ho naha ba ntse ba etsa lithuto tsa ho khonahala, kaha matsete a tloaelehileng hoteleng ea tekanyetso ke $ 1 milione mme hangata a ka khutlisoa ka lilemo tse tharo ho isa ho tse hlano.

Indasteri e hohetse bo-rakhoebo ba Machaena ho kenyeletsoa Ji Qi ea lilemo li 42, mora oa sehoai ea sebetsang ka thata, ea buang ka potlako. O ile a tlohela mosebetsi oa hae oa ho ba mookameli oa thekiso ea lik'homphieutha Shanghai bohareng ba lilemo tsa bo-1990 ho ea United States nako ea selemo, pele a khutlela ho theha letoto la lifeme.

O thehile Ctrip ea maeto a marang-rang ka 1999 le Home Inns, eo hona joale e leng setsi se seholo sa lichelete sa China, ka 2001. Ka bobeli li thathamisitsoe 'marakeng oa US Nasdaq. Hona joale Ji o ikemiselitse ho etsa lethathamo la mose ho maoatle la Hanting Hotels, eo a e thehileng ka 2005.

Ji o re indasteri ea hotele ea tekanyetso ea lichelete e khahleha hobane naha e fetoha ho tloha ho mohlala oa kholo ea "Made in China" ho "Tšebeletso ke Chaena", kaha tšilafalo le likhohlano tsa khoebo ea machaba li bolela hore e ke ke ea hlola e itšetleha feela ka kholo ea tlhahiso.

MALETSE TSELA

Bolaoli ba bo-rakhoebo ba Machaena bo siile matsete a poraefete ho lifeme tsa lehae e le tsela e bonolo ka ho fetesisa ea hore bo-ramatsete ba bangata ba kantle ho naha ba kenelle katlehong.

Home Inns e phahamisitse chelete e fetang $109 milione lethathamong la eona la Mphalane 2006 Nasdaq kamora matsete ho tsoa ho feme ea capital capital ea US IDG Ventures. E rera ho eketsa palo ea lihotele tsa eona ho 1,000 lilemong tse 'maloa le ho hola ka ntle ho China ho ea Asia.

7 Days Inn e thehiloeng Shenzhen, e leng ketane ea bohlano e kholo ka ho fetisisa Chaena, e rera ho eketsa palo ea lihotele ho isa ho tse 200 ka 2008 ka mor'a ho amohela ka Loetse ente e kopaneng ea $95 milione ho tsoa ho Merrill Lynch, Deutsche Bank le Warburg Pincus.

Empa liketane tse ling tse kholo tsa kantle ho naha li nahana hore li na le boiphihlelo ba ho qothisana lehlokoa le China, moo ho theha lebitso ho ka ba thusang ho hohela khoebo kantle ho naha ho tsoa ho makholo a likete a bahahlauli ba Machaena ba qalang ho etela mose ho maoatle.

Accor, e leng mohoebi e moholo ka ho fetisisa Europe, e ikemiselitse ho ba le lihotele tsa tekanyetso tse ka bang 120 tsa Ibis Chaena ka 2010, ho tloha ho tse robong hona joale - leha boholo ba lekeno la China la Accor le ntse le tla tsoa lihoteleng tsa eona tsa maemo a holimo tsa Sofitel le Novotel.

Joalo ka liindasteri tse ngata tsa China, kholo ea matsete e ka baka tsitsipano. Tlholisano bakeng sa bareki le thepa e sebakeng se setle e nyolla litšenyehelo tsa ts'ebetso ha e ntse e lematsa rente le litefiso tsa bolulo.
Litefiso tsa likamore bakeng sa lihotele tsa tekanyetso li theohile ka liperesente tse 45 ka karolelano ka 2006 mme palo ea batho e theohetse ho liperesente tse 82.4 ho tloha ho liperesente tse 89, lintlha tsa morao-rao tsa lefapha la khoebo li bonts'a - leha seo se ile sa lula se le kaholimo ho tekanyo ea kakaretso ea indasteri ea hotele ea liperesente tse 60.

Rente ea thepa, karolo e kholo ea litšenyehelo, e nyolohile ka lebelo le imenneng habeli ho feta litheko tsa thekiso ea matlo le meaho tsa China tse seng li le lerootho ka 2006.

Xu oa Jinjiang o itse: "Phephetso e kholo ho basebetsi ba lihotele tsa tekanyetso ke taolo ea litšenyehelo. “Ntle le ho phahama ha rente, litheko tse ntseng li phahama tsa matla le meputso li eketsa khatello ea litšenyehelo.”

Mmaraka o boetse o utloisitsoe bohloko ke lihotele tse ngata tse sa tsitsang, tse tsamaisoang ka boinotšing tse khonneng ho ipitsa "maketane a lichelete" ka lebaka la taolo ea mmuso e sa sebetseng, ho boletse Zhang Minghou, ofisiri ho China Hotel Association.

Zhang o thusitse ho ngola melao, e tla phatlalatsoa selemong sena, e etselitsoeng ho laola lekala le maemo a litšebeletso.

"China ha e sa le sebaka sa lihotele tsa tekanyetso, 'me matsatsi a phaello ea mafura a felile," ho boletse Ji Yue, motsamaisi oa feme e ikemetseng ea US ea Sequoia Capital. "Ho se ho ntse ho e-na le baetapele ba 'maraka ba totobetseng. Re lebelletse ho bona khokahanyo. ”

Home Inns, Motel168 le Jinjiang Inn, e leng karolo ea Shanghai Jinjiang International Hotels Group, e se e ntse e laola karolo ea 44 lekholong e kopantsoeng ea 'maraka,' me e ka 'na ea phahama.

Ka Mphalane, Home Inns e ile ea fumana lihotele tse ling tse 26 ka ho reka Top Star ea lilemo tse peli. Ofisiri e ka Sehloohong ea Phethahatso David Sun o boletse hore ho reka ho tla etsa karolo ea bohlano ea keketseho ea Home Inns ha nako e ntse e ea.

Empa liketane tse ling li ntse li ka atleha ka ho aroloa ha mebaraka, ho boletse Wang ho Hanting Hotels. "Monyetla oa China o moholo, 'me ha se papali ea motho ea hlōlang."

Ho qoba tlholisano e tobileng le libapali tse etelletseng pele, Hanting e ipitsa "ketane ea hotele ea "bohare bo bohareng" mme e shebane haholo le baeti ba khoebo.

Lihotele tsa eona li khabisitsoe ka pente ea oli 'me kamore ka 'ngoe e na le mela e 'meli ea marang-rang.

Mme sepalangoang sa likepe se laoloang ke Malaysia sa Star Cruises se kene 'marakeng ka ho lebisa pheletso e tlase, se lefisa baeti ka tlase ho $14 liyuan ka bosiu ha ho bapisoa le tse fetang habeli tsa Home Inns. ($1 = 7.24 liyuan)

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