Mmaraka oa maeto a mabothobotho o ntse o hola le ho fapana, ka ho tsepamisa maikutlo ho eketsehileng liphihlelong tsa boiphihlelo, ho latela tlaleho ea morao-rao e senolang hore bohahlauli ba maemo a holimo bo ntse bo fetoha butle-butle, ha baeti ba fetoha ho tloha ho tse ngata ho ea ho liphihlelo tse ikhethang. Palo ea lefats'e ea baeti ba lulang lihoteleng tsa maemo a holimo e eketsehile ho tloha ho limilione tse 186.3 ka 2009 ho ea ho limilione tse 306.3 ka 2017 'me e lebelletsoe ho fihla ho limilione tse 394.6 ka 2021.
Konstantin Boutsioukou, Associate Travel & Tourism Analyst ho GlobalData, o ile a fana ka maikutlo, “Le hoja maeto a mabothobotho a kile a amahanngoa le lipalangoang tsa boemo ba pele, marobalo a linaleli tse hlano, le lireschorente tsa linaleli tsa Michelin, ho fetola maikutlo a bareki le lintho tse tlang pele li hlakisa mohopolo oa mabothobotho maetong; kananelo e phahameng ea litso tse fapaneng le ho etelletsa pele liphihlelo ho feta ho ba le thepa ho entse hore baeti ba batle liphihlelo tse tebileng tsa maeto.”
Ho ea ka k'hamphani, ha mohopolo oa bohahlauli ba mabothobotho o ntse o fetoha, ho joalo le ka batho ba shebiloeng bakeng sa matsatsi ana a phomolo.
Boutsioukou o ile a tsoela pele, ''Maeto a mabothobotho ha e sa le polokelo ea batho ba maemo a holimo-limo, batho ba boleng bo phahameng (HNWI), le batho ba phahameng ka ho fetisisa (UNHWI) ha khetho le ho khoneha ha matsatsi ana a phomolo ho ntlafala.' '
Lilemo tse Sekete ha li har'a meloko e ruileng ka ho fetisisa, ka hona, ka mokhoa oa eona oa setso e ke ke ea nkuoa e le palo ea batho ba reretsoeng bohahlauli ba mabothobotho. Leha ho le joalo, khopolo ea 'mabothobotho' e hlalosoa ka tsela e fapaneng ke lihlopha tse fapaneng tsa bareki. Le hoja ba lilemo tse sekete ba ka 'na ba se ke ba ikemisetsa ho sebelisa chelete e ngata matlong a maemo a holimo, ba ka ikemisetsa ho hoeba ka mesebetsi e ikhethileng e khetholloang ke ntho e nang le boiphihlelo.
Boutsioukou o hlalositse: “Re khethile mefuta e mene ea bohlokoa ea baeti ba mabothobotho; 'bleisure', 'time is money', 'special event' le 'ultra luxury'. Le ha mekhahlelo e meraro ea pele e hohela thahasello ho tsoa melokong eohle, haholo bareki ba millennium, sehlopha sa mabothobotho se na le ho busoa ke HNWI le UHNWI ba batona ba bana ba boomer. Leha ho le joalo, palo ea baeti ba basali le ba lilemo tse sekete ba 'matla haholo' e ntse e eketseha, e leng monyetla o motle oa kholo ea 'maraka. ”
Ho ea ka tlaleho, linaha tse ntseng li hōla tsa Asia li laola linaha tse 10 tse ka holimo ho karolo ea basali ba HNWI, ka lebaka la ho eketseha ha bona ka potlako sebakeng seo lilemong tse leshome tse fetileng. Sehlopha sena se thahasella haholo ho eta, 'me se fana ka monyetla o motle bakeng sa basebelisi ba maeto haholo-holo litabeng tsa bophelo bo botle le bohahlauli.
Batho ba lilemo tse sekete ba ruileng ba thahasella haholo bohahlauli ba lipapali le bohahlauli, empa hape le litorong tsa bophelo bo botle tse ba lumellang ho phomola, ho ikhula le ho phela bophelo bo maphathaphathe.
Litloaelo tsa bohlokoa 'marakeng oa maeto a mabothobotho ka 2018 li ka khetholloa ka' tjantjello ea 'nete', ka thahasello e ntseng e hola ea maeto a bohahlauli, bophelo bo botle le bophelo bo botle, maeto a nang le boikarabelo le maeto a mangata.
Boutsioukou oa eketsa: “Litloaelo tsena li totobatsa ho tloha ho phahamiso ea thepa e majabajaba ea ho tsamaea ho ea ho boiphihlelo bo bongata ba maeto. Likhoebo tsa maeto li tlameha ho sebelisa mokhoa ona ka ho tsepamisa tlhahiso ea tsona ho hoheleng mofuta o le mong kapa ho feta oa baeti ba mabothobotho.''
Tlhahisoleseding e thehiloeng ho Tlaleho ea GlobalData: 'Ho kena 'Maraka oa Maeto a Mabotho: Tlhahlobo ea lintlha le mekhoa ea bohahlauli ea mabothobotho, tšebetso ea 'maraka, le menyetla ea bohlokoa.'
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Key trends in the luxury travel market in 2018 can be characterized by ‘the quest for authenticity', with a growing interest in adventure travel, health and wellness retreats, responsible travel and multi-generational travel.
- The luxury travel market is growing and diversifying, with an increasing focus on experiential experiences, according to a recent report which reveals that upscale tourism is gradually changing, with travelers shifting from opulence to exclusive experiences.
- According to the report, emerging nations in Asia dominate the top 10 countries share of female HNWIs, due to their rapid rise in the region over the past decade.
