Boitekong ba ho tiisa 'maraka oa Amerika Leboea e le mohloli oa mantlha oa bohahlauli ba machabeng, Lefapha la Bohahlauli la Lekhotla la Motse oa Madrid le atlehile ho etsa pontšo ea litsela United States, ho etela Chicago le New York City ho tloha ka la 12 Loetse ho isa la 14 Loetse.
Baokameli ba Boto ea Bohahlauli ba Madrid ba ile ba tšoara lenaneo le pharaletseng la liketsahalo le liboka tsa maano, tseo boholo ba tsona li neng li ama boteng ba ramotse oa Madrid, José Luis Martínez-Almeida, ea ileng a etela New York City ho ea ikhopotsa lilemo tse 40.th sehopotso sa tšebelisano ea bona ea Sister Cities, tšebelisano e hlophisitsoeng le e matla lipakeng tsa litoropo.
Pontšo ea litsela e qalile Chicago ka ketsahalo ea marang-rang bakeng sa baemeli ba maeto, baetsi ba bohahlauli, le bangoli ba maeto ho ikopanya le lik'hamphani tse 20 tsa Spain tse sebetsanang le bohahlauli ba pele le likarolo tsa MICE. Boiteko bona ba papatso bo ile ba tsoela pele New York City, moo Ramotse oa Madrid a ileng a bua le lik'hamphani tse fetang 100 tsa Amerika Leboea ho bonts'a libaka tse khahlang tse khethollang Madrid e le se seng sa libaka tse ka sehloohong tsa bohahlauli lefatšeng.
Ramotse Martínez-Almeida o ile a tšoara kopano le baemeli ba Virtuoso, mokhatlo o tummeng oa Amerika Leboea oa baemeli ba bahahlauli ba nang le tšusumetso e phahameng ho tsoa lik'hamphaning tse fapaneng, ka sepheo sa ho beha Madrid 'marakeng oa machaba oa maemo a holimo le ho khothaletsa boemeli ba sebaka seo ho eang ho sona ho tšoara simposiamo ea selemo le selemo ea Virtuoso. 2024. Martínez-Almeida o ile a boela a kopana le baemeli ba The Broadway League, e nang le litho tse fetang 700 tse tsoang indastering ea liketsahalo tsa khoebo ho theha mecha ea bonngoe le tšebelisano 'moho le libaka tsa boithabiso. Gran Via, e tsejoang e le "Broadway of Madrid" hape e le e 'ngoe ea linyehelo tse kholo ka ho fetisisa tsa setso tsa sebaka seo.
Ho phethela matsapa a setso sa sebaka seo, Royal Theatre, e tšehelitsoeng le ho khothaletsoa ke Lefapha la Bohahlauli la Lekhotla la Motse oa Madrid, e ile ea tšoara konsarete e kholo, e tlatsang Carnegie Hall ka 'mino oa Spain.
Lekhotla la Bohahlauli la Toropo ea Madrid, Almudena Maíllo, le eena o ile New York City ho ea tšoara kopano le lihlooho tsa NYC & Company, mokhatlo o hlophisitsoeng oa toropo, oa bohahlauli le oa kopanelo, ho buisana ka tumellano ea tšebelisano lipakeng tsa tse peli. libaka tse eang ho tsona. Ho tloha ka 2007, Madrid le New York City li thehile lits'ebetso tse fapaneng tse kopaneng tsa papatso ho fana ka ponahalo ho litoropo ka bobeli mebarakeng ea tsona mme li lebelletse ho ntšetsa pele selekane le ho qala matsapa a macha a ipapisitseng le maemo a hajoale lekaleng la bohahlauli.
Letšolo la Khothatso la 360º
Ho feta moo, Lekhotla la Motse oa Madrid le nts'etsapele lets'olo la ho bapatsa ka mecha ea litaba ea sechaba le American Airlines ho khothaletsa maeto a ho etela toropo, hammoho le lets'olo la papatso la media le tsamaeang le potoloho ea li-MUPI tsa dijithale tse fetang 100 tse nang le litšoantšo tsa motse-moholo oa Spain literateng tse bohareng. ea New York City.
'Maraka oa Amerika
United States ke 'maraka o moholo ka ho fetisisa oa baeti oa Madrid' me e maemong a pele har'a mebaraka e leshome ea bohlokoahali bakeng sa motse-moholo. Ka selemo sa 2019, toropo e ile ea amohela Maamerika a 809,490 a hlahisitseng 1,877,376 bosiu bo le bong. Ho pholletsa le 2022, palo ea baeti e fihlile ho baeti ba 411,459, ho feta baeti ba 189,335 ba tsoang Fora, baeti ba 172,371 ba tsoang Italy le baeti ba 144,107 ba tsoang United Kingdom.
Boiteko bohle bo boletsoeng ka holimo, hammoho le mesebetsi e meng e fapaneng ea papatso mesebetsing, e batla ho eketsa tlhoko ea maeto a mabothobotho le ho khothaletsa liboka, likhothatso, likopano le lipontšo Madrid.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Ho feta moo, Lekhotla la Motse oa Madrid le nts'etsapele lets'olo la ho bapatsa ka mecha ea litaba ea sechaba le American Airlines ho khothaletsa maeto a ho etela toropo, hammoho le lets'olo la papatso la media le tsamaeang le potoloho ea li-MUPI tsa dijithale tse fetang 100 tse nang le litšoantšo tsa motse-moholo oa Spain literateng tse bohareng. ea New York City.
- Mayor Martínez-Almeida held a meeting with representatives of Virtuoso, a prestigious North American consortium of high-impact tourism travel agents from various companies, with the purpose of positioning Madrid in the international premium market and promoting the destination’s candidacy to host Virtuoso’s annual symposium in 2024.
- Executives from Madrid Tourism Board hosted an extensive agenda of events and strategic meetings, most of which involved the presence of the Mayor of Madrid, José Luis Martínez-Almeida, who travelled to New York City to commemorate the 40th anniversary of their Sister Cities partnership, a formal and substantive collaboration between the cities.
