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Makhotla a bahahlauli a shebile lijo tsa bona tsa naha ho fumana monyetla oa tlholisano

Makhotla a bahahlauli a shebile lijo tsa bona tsa naha ho fumana monyetla oa tlholisano
Makhotla a bahahlauli a shebile lijo tsa bona tsa naha ho fumana monyetla oa tlholisano
ngotsoeng ke Harry Johnson

Ha ts'ebetso ea indasteri ea maeto e qala ho phahama, makhotla a mangata a bahahlauli a batla ho ikarola libakeng tse qothisanang lehlokoa le tsona ka ho shebana le lijo tsa bona ho fapana le libaka tse chesang tsa tlhaho, litoropo kapa libaka tse lebopong la leoatle.

Ho ea ka bahlahlobisisi ba indasteri, Destination Marketing Organizations (DMOs) bakeng sa kalakuni, Malta, le Indonesia ba tsepamisitse maikutlo ho lijo tsa bona tsa naha ho hohela bahahlauli ba bacha.

Matšolo a ho bapatsa a kenyelelitse litšoantšo tse benyang le livideo tse khutšoane tse buang ka mekhoa ea setso ea ho pheha ho matlafatsa boipiletso ba setso. Tsoelopele ea matšolo ana a ho bapatsa e bonahala e le karabelo ho tlhokahalo e ntseng e eketseha ea lijo tsa machabeng le boiphihlelo ba ho pheha, ha li-DMO li sebelisa sena ho fumana monyetla oa tlholisano ho feta libaka tse qothisanang lehlokoa le tsona.

Li-DMO li bonahala li arabela phetohong ea maikutlo a baeti mabapi le gastronomy. Nts'etsopele ea mokhoa ona e hlahisitsoe ke seoa sena, se thusitseng ho atolosa magala a bahahlauli ba bangata leha ho koetsoe lireschorente tse ngata ka 2020 le 2021.

Lireschorente tse ngata li ne li hloka ho ikamahanya le lithibelo tsa seoa hore li phele, kahoo li ile tsa qala ho rekisa lijo ka litšebeletso tsa phepelo ea lijo tse kang Just Eat, Deliveroo le Uber Eats. Litšebeletso tsena li entse hore lijo tsa machaba li fumanehe ho bareki ho feta leha e le neng pele ka lebaka la litšebeletso tsa bona tse tlaase, lisebelisoa tsa smartphone tse hlakileng, le mekhoa e sebetsang ea ho lefa ea mohala.

Ka lebaka leo, tlhokomeliso ea lefats'e ea mefuta e meng ea lijo tsa machaba e eketsehile haholo e nolofalletsang makhotla a bahahlauli ho sebelisa sena matšolong a khahlehang a papatso ho hohela bahahlauli ba ka bang teng.

Mokhoa ona ha o na monyetla oa ho lieha, 'maraka oa phepelo ea lijo o ikemiselitse ho hola ho Compound Annual Growth Rate (CAGR) ea 7% lipakeng tsa 2021 le 2025, ho latela tlaleho ea 2021 Food Insights & Trends. Ka lebaka leo, batho ba limilione ba tla tsoelapele ho ja lijo tse ncha le litatso ho tsoa lireschorenteng tsa bona tsa lehae.

Ho latela tlhahlobo ea Global Consumer Survey ea Q4 2021, 47% ea ba arabelitsoeng ba boletse hore ba fumana ho fumaneha ha lijo tse pharalletseng e le lebaka le khahlisang haholo la ho ja lijo le lino kantle ho ntlo, ba totobatsa takatso ea lefats'e ea ho latsoa litatso tse ncha.

Hoa utloahala ho nahana hore maikutlo a tšoanang a sebetsa ho bahahlauli ba sebakeng seo ba eang ho sona. Ba bangata ba tla thabela ho kopana le meetlo le meetlo ea sebaka seo, ho akarelletsa lijo le lino.

Mabapi le mongoli

Harry Johnson

Harry Johnson e bile mohlophisi oa kabelo bakeng sa eTurboNews ka lilemo tse fetang 20. O lula Honolulu, Hawaii, ’me o tsoa Europe. O thabela ho ngola le ho akaretsa litaba.

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