Tobetsa mona ho bonts'a lifolakha tsa HAO leqepheng lena mme u lefelle katleho feela

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Marriott International e Tsebahatsa Travel Media Network

Marriott International, Inc., kajeno e phatlalalitse ho qalisoa ha Marriott Media Network, tharollo ea papatso ea marang-rang bakeng sa baphatlalatsi ba marang-rang, e nolofalletsang liphihlelo tse hlophisitsoeng le linyehelo ho baeti leetong lohle la bona la maeto. Ho matlafatsa marang-rang a liteishene tseo e leng tsa bona, Marriott o sebelisana ka ho khetheha le Yahoo, sethala se kopaneng sa papatso se kopaneng sa indasteri.

Marriott Media Network qalong e tla fana ka monyetla oa ho pepesetsoa baphatlalatsi ba mabitso ho baeti ba US le Canada, 'me qetellong e atolose ho baeti lefatšeng ka bophara ho kenyeletsoa le litho tsohle tse fetang limilione tse 164 tsa Marriott Bonvoy, e leng lenaneo la maeto le hapileng khau la k'hamphani. Marang-rang a lebelletsoe hore a be le lethathamo la thepa ea boleng bo holimo e akaretsang liteishene tsa eona tse kenyellelitsoeng ho kenyeletsoa, ​​​​mohala, video, lengolo-tsoibila le kantle ho ntlo ea dijithale (thelevishene ea ka phapusing le li-skrini tsa dijithale) ha e sebelisoa ka botlalo. Bakeng sa baphatlalatsi ba marang-rang, Marriott Media Network e tla fana ka motsoako o e-s'o ka o e-ba teng oa sekala le mecha ea litaba e ikhethileng ho bamameli ba bahahlauli ba batlang, ba nang le sepheo se phahameng.

Bakeng sa baeti, boiphihlelo ba mofuta o ikhethileng bo tla tsamaisa liqeto tse bohlale tsa ho reka le boiphihlelo bo khotsofatsang ba maeto. Marriott Media Network e tla fa baeti lihlahisoa le lits'ebeletso tse nepahetseng nakong ea leeto la bona la maeto, ho kenyeletsoa ho pholletsa le tsela ea bona ea ho reka, pele ba fihla le nakong eo ba lulang. Bamameli ba Marriott ba na le sepheo, 'me baeti ba tla ba le maikutlo a nepahetseng ha ba amohela linyehelo tsena.

"Re thabetse ho tsebisa Marriott Media Network, e tla thusa baphatlalatsi ho etsa litaba tse hlophisitsoeng tse tsamaellanang le mabitso a 30 potefoliong ea rona," ho boletse Chris Norton, Motlatsi oa Motlatsi oa Moporesidente oa Marketing Channels & Optimization, Marriott International. "Marriott Media Network e tla holisa likhokahano ka liteishene tsa rona le baeti, ho theha boiphihlelo bo pharalletseng le bo khotsofatsang ba maeto."

Tšebelisano ea mecha ea litaba ea Marriott le Yahoo e akaretsa phepelo le tlhoko ea Yahoo SSP e sebetsang e le sebaka se ikhethileng sa ho kenya tšebetsong phepelo ea Marriott Media Network. Ntle le moo, sehlopha sa lefats'e sa thekiso ea lipapatso tsa Yahoo se tla etella pele tlhahiso le thekiso ho tsoa mecheng ea litaba e lefelloang ea Marriott le Marriott Media Network, e matlafatsang Yahoo's Demand Side Platform e atolositsoeng.

"Re thabetse ho sebetsa le Marriott International ho nts'etsapele kholo e kholo ka boqapi ba indasteri," ho boletse Iván Markman, Ofisiri e ka Sehloohong ea Khoebo, Yahoo. "Ha marang-rang a mecha ea litaba a ntse a e-ba bohlokoa le ho feta, re boemong bo botle ba ho sebelisana le Marriott ho matlafatsa marang-rang a mecha ea litaba ea indasteri ea kamohelo ea baeti ka tlhokahalo ea ho qetela le ho fana ka tharollo bakeng sa lefats'e le se nang cookie."

Nyehelo e khethehileng ke e 'ngoe ea litšebelisano tse felletseng tsa Yahoo, e totobatsang bokhoni bo ikhethang ba Yahoo ba ho ts'ehetsa baphatlalatsi le baphatlalatsi ho notlolla boleng bo felletseng ba litaba tsa bona, bamameli le papatso. Yahoo e fana ka bokhoni ba lehlakoreng la ho reka le ho rekisa hammoho le phapanyetsano - tsohle li kopantsoe ka thata ho sebetsa hantle hammoho. Marriott Media Network e tla thusa ho bula menyetla e mecha ea ho hokahanya le ho iketsetsa lipapatso tsa lipapatso ho liteishene tsa media tse lefelloang le tseo e leng tsa bona.

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