Chat Commerce Trends Report: Khatiso ea Maeto

Tlaleho ea morao-rao ea Chat Commerce Trends Report ea Clickatell e fumane 95% ea bareki ba lakatsa ho ba le boiphihlelo ba motho ka mong moqoqong bakeng sa liapdeite tsa ho paka, haholo-holo bakeng sa tieho ea sefofane, ho fihla ka morao, le lintlafatso.

Tlanya, moqapi oa CPaaS le moetapele oa Chat Commerce, kajeno o senotse liphello tsa morao-rao Chat Commerce Trends Report: Khatiso ea Maeto, e senolang lintlha tse ncha mabapi le kamoo bareki ba kajeno ba batlang ho buisana le ho reka ka lihotele, lik'hamphani tsa lifofane, le lik'hamphani tsa makoloi a hirisoang lipuisanong tsa melaetsa ea mehala. Phuputso, e hlahisitseng likarabo ho tsoa ho barupeluoa ba fetang 1,000, e fumane 87% ea bareki ba khetha ho sebelisa melaetsa ea selefouno ho buisana le lik'hamphani tsa maeto.

77% ea bareki ba re ba ikemiselitse ho sebelisa sehokelo sa tefo ea mehala le mefuta ea maeto.

Ho utloisisa ka botebo hore na bareki ba buisana joang le mefuta ea maeto, lipatlisiso tse ncha tsa Clickatell li fumane tlhoko e atileng ea boiphihlelo ba motho ka mong le bo bonolo ka lipuisano tsa melaetsa, joalo ka 92% ea barupeluoa ba ka ratang ho sebelisa melaetsa ea mehala ho sebelisana le lihotele, 89% e ka thabela ho sebelisa mehala ea thekeng. melaetsa ea ho sebelisana le lik'hamphani tsa lifofane, 'me 85% e ka rata ho sebelisa melaetsa ea selefouno ho sebelisana le lik'hamphani tsa likoloi tse hirisoang. Gen Z, Millennials le Gen X kaofela ba beha melaetsa ea selefouno e le mokhoa oa bona o holimo oa puisano le mefuta ea maeto, ho bonts'a meloko e menyane ke eona e ratang ho sebelisana le lihlahisoa ka mehala.

Tlaleho e boetse e totobatsa hore lik'hamphani tsa maeto li lahleheloa ke ts'ebeliso e ikhethang ea boiphihlelo ba melaetsa ea mehala: litefo. Ebile, 73% ea bareki ba bontšitse hore ha ba so ka ba reka ka sehokelo sa tefo ea SMS. Leha ho le joalo, ka 77% ea bareki ba reng ba ikemiselitse ho sebelisa sehokelo sa tefo ea mehala le mefuta ea maeto, ho na le monyetla o moholo oa hore lik'hamphani tsa lifofane, lihotele le lik'hamphani tsa makoloi a hirisoang li ntlafatse boiphihlelo ba maeto le ho lumella bareki ho bala, ho reka le ho sala morao morao. merero ea maeto kaofela ka lifono tsa bona tsa cellular. 81% ea bareki e kanna ea reka ka sehokelo sa tefo le mofuta ofe kapa ofe oa khamphani ea maeto, 'me lipeeletso tsa lihotele li le holimo lethathamong (58%).

Liphuputso tse ling tsa bohlokoa li kenyelletsa: 

  • Likhamphani tsa lifofane:
    • 48% e batla likhokahano tsa mehala ho tsoa ho lik'hamphani tsa maeto ka nako ea ho ngolisoa, mme 63% e boletse nakong ea lihora tse 24.
    • Bareki ba ka thabela haholo ho fumana molaetsa ka letsatsi la leeto la bona ka lintlha tsa bohlokoa, 'me 60% ea bareki ba batla ho fumana tsebiso mabapi le liphetoho tsa motsotso oa ho qetela leetong la bona la sefofane.
    • 48% ea bareki ba ka thabela ho behela sebaka sa sefofane le setsi sa lifofane ka melaetsa ea mehala.
  • Hotele:
    • Bareki ba khetha melaetsa ea mehala ea lihotele (92%) ha e bapisoa le lik'hamphani tsa lifofane (89%).
    • Bakeng sa lihotele, ho fumana molaetsa oa selefouno oa hore kamore ea hau e lokile le ho kopa ho fihla kapele kapa ka morao ho nako ke khetho e phahameng ka ho fetisisa har'a bareki (58% e batla tsebiso ea hore kamore ea bona e lokile mme 41% e batla ho tsebisoa hore e ntlafatse kamore ea bona).
    • Lipeeletso tsa lihotele le ho ntlafatsoa ha likamore ke khetho e phahameng ka ho fetisisa ea ho sebelisa sehokelo sa tefo ea moqoqo - 58% e ka rata ho behela pehelo, 47% e batla ho ntlafatsa kamore ea bona.
  • Likoloi tse hiriloeng:
    • 54% ea bareki ba ka thabela ho fumana molaetsa letsatsing la leeto la bona ka boitsebiso ba bohlokoa ba ho hira koloi, 'me 50% ea bareki ba batla ho fumana tsebiso ea liphetoho leha e le life tsa motsotso oa ho qetela.
  • Litefiso:
    • 71% ea bareki e bontšitse hore ba ikemiselitse ho reka le k'hamphani ea maeto ka sehokelo sa tefo feela kamora ho qoqa le moemeli ea phelang kapa bot e ikemetseng.
  • Maeto a akaretsang:
    • 27% e khetha melaetsa ea selefouno ho buisana le k'hamphani ea maeto (e phahameng ka ho fetisisa ho sehlopha leha e le sefe), athe ke 8% feela e ratang ho buisana le k'hamphani ea maeto moqoqong oa marang-rang.
    • 48% ea bareki ba ne ba ka lebella hore melaetsa ea selefouno e qale ka nako ea ho ngolisoa, 63% e ka lebella hore melaetsa ea selefouno e qale lihora tse 24 pele ho leeto la bona.
    • 80% ea bareki ba re ho bonolo haholoanyane ho sebelisa tafole ea maeto ka melaetsa ea selefouno ha ho bapisoa le liteishene tse ling.
    • Basebelisi ba iPhone ba tlameha ho sebelisa melaetsa ea selefouno le lik'hamphani tsa maeto ha ba bapisoa le basebelisi ba Android.

"Ka ho nolofalletsa likhokahano le ho reka bakeng sa bareki ba bona moqoqong, Clickatell e butse mamati a bonolo le ho iketsetsa motho ka mong ka mefuta eohle ea maeto," ho boletse Pieter de Villiers, CEO le mothehi-'moho oa Clickatell. "Lintlha li bonts'a hore ho na le monyetla oa hore lihlahisoa tsa maeto li tlise litšebeletso ho bareki ba tsona habonolo le ka mokhoa o bonolo ka melaetsa ea selefouno, eo bareki ba e lakatsang le ho e batla. Mohlomong hona joale ho feta leha e le neng pele, botšepehi ba bareki bo ntse bo le teng 'me lihlahisoa tsa maeto li hloka ho sebelisa monyetla o mong le o mong oa ho ama. ”

Mabapi le mongoli

Avatar ea Dmytro Makarov

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