MUSCAT, Oman (eTN) - Lekala la bohahlauli la Oman le ikemiselitse ho qala letšolo le lecha la lipapatso ho phahamisa matla a mecha ea litaba molemong oa ho phahamisa Dhofar. E tla sebelisa mokhoa o makatsang oa ho qapa ho rekisa Salalah e le papali e ncha le e monate ea matsatsi a phomolo. Ho ea ka Mohammed Tobi, mongoli ea ka tlase oa Lekala la Bohahlauli, "Letšolo lena la bohahlauli le tla fetola lihlooho le ho etsa hore batho ba nahane ka hore na Dhofar le Salalah li fapane hakae joalo ka sebaka sa phomolo Koung."
Lipapatso tsa Lekala ke taba ea nako e fetileng, ka lipapatso tse sebelisang litšoantšo tse makatsang ho akaretsa lelapa le bacha, hammoho le mokete oa bohahlauli oa Salalah. Ho latela mehloli, papatso e tla sebetsa libotong tsa lipapatso ho pholletsa le Oman, hammoho le mecheng ea litaba ea khatiso le matšolo a papatso.
Tobi o itse, "Letšolo lena ke mohato oa bohlokoa oa ho bonts'a Dhofar e le sebaka sa phomolo sa selemo ho pota bakeng sa baahi ba Oman le GCC." O boetse a re, "Re nkile phetoho e kholo mokhoeng oa boqapi ho lebisa tlhokomelo ho Salalah, 'me ke nahana hore mosebetsi oa rona, mmoho le TWBA/Zeenah, o fetisa matla, bocha le matla a liphihlelo tsa baeti tse fumanehang Dhofar."
Ka sebele e tla atolosa phihlello ea matšolo a tlhokomeliso ka sebaka seo ho eang ho sona. Phetoho ena e bonahala haufinyane tjena ha ho buloa The Salalah Marriott Resort e Mirbat (ho kenyelletsa thepa le lifolete tse ntseng li le teng), merero ea hajoale joalo ka thepa ea Muriya lebopong la Salalah le Sehlekehlekeng sa Sodah, le ntlafatso ea boema-fofane ba Salalah.
Mokete oa Bohahlauli oa Salalah o reretsoe ho ba ka la 15 Phupu ho isa la 30 Phato, 'me ho ts'epa hore lets'olo lena le tla hohela bahahlauli ba bangata. Maemo a leholimo a matle sebakeng sena, lipula tsa monsuon, liliba tsa metsi le lithaba tse moholi li khahla bahahlauli ba Gulf ba batlang ho phonyoha mochesong o batang oa lehlabula libakeng tse ling tsa Kou.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- According to Mohammed Tobi, the under secretary for the Ministry of Tourism, “This creative campaign will turn heads and make people think on how different and appealing Dhofar and Salalah are as a holiday destination in the Gulf.
- This transition is more evident with the recent opening of The Salalah Marriott Resort at Mirbat (adding to the existing premium properties and apartments), current projects like Muriya property at Salalah beach and Sodah Island, and the upgrading of Salalah airport.
- He added, “We took a significant change in creative approach to draw attention to Salalah, and I presume our work, in conjunction with TWBA/Zeenah, conveys the energy, freshness, and intensity of visitor experiences that are available in Dhofar.
