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Project ECHO: Lihotele tse 50 tse saenetsoeng bakeng sa mofuta o mocha oa ho lula nako e telele

Project ECHO: Lihotele tse 50 tse saenetsoeng bakeng sa mofuta o mocha oa ho lula nako e telele
Ponahalo ea kantle ea mofuta oa mofuta o khannoang ke moetsi
ngotsoeng ke Harry Johnson

Wyndham Hotels & Resorts, k'hamphani e kholo ka ho fetesisa ea lihotele lefatšeng ka bophara e nang le lihotele tse ka bang 9,000 ho pholletsa le linaha tse ka bang 95, kajeno e senotse lintlha tse ncha mabapi le mofuta oa eona oa moruo o tlang oa ho lula nako e telele. Har'a bona, ho fanoe ka likonteraka tse ncha tsa ho hlahisa merero e mecha ea kaho e 50 le balekane ba eona ba pele ba babeli: Richmond, Va.-based Sandpiper Hospitality le Gulf Coast Hotel Management e thehiloeng Dallas.

E sebetsa tlas'a sehlooho sa "Project ECHO" -e khutsufatso ea Economy Hotel Opportunity - mofuta o mocha oa kaho o tlatsa sebaka se sesoeu ka har'a sebaka se seholo. Lihotele le Resorts tsa Wyndham potefolio ha e ntse e holisa k'hamphani ka mokhoa o bohlale ho ba karolo e boneng kholo le botsitso, eseng feela nakong ea seoa empa nakong eohle ea ho qetela ea bolulo. Wyndham esale a nts'etsapele lebitso ho tloha lehlabula la 2021.

"Lilemong tse peli tse fetileng, lihotele tsa nako e telele tsa ho lula moruong li ile tsa feta likarolo tse ling kaofela, 'me ka 2021, li ile tsa theha lirekoto tse ncha tsa ho lula teng, ADR le RevPAR," ho boletse Geoff Ballotti, mopresidente le ofisiri e kholo ea Wyndham Hotels & Resorts. "Tlhokahalo ea libaka tsena tsa marobalo e ntse e eketseha - ho tsoa ho baeti le bahlahisi ka ho ts'oana - ho etsa hore hona joale e be nako e nepahetseng bakeng sa Wyndham, moetapele ea tiileng karolong ea moruo, ho tlisa boiphihlelo le boiphihlelo ba rona sebakeng sena se nang le bokhoni bo phahameng."

Lihotele tsa nako e telele tsa moruo li netefalitsoe hore li sebetsa maemong ohle a nako ea marobalo 'me li khona ho mamella haholo nakong ea ho putlama. Nakong ea seoa sa lefats'e, US RevPAR bakeng sa karolo eo e ile ea hola ka 8% khahlano le 2019 ha indasteri eohle e theohile ka 17%. Ho feta moo, ka 2021, palo e tloaelehileng ea ho lula US bakeng sa lihotele tsa nako e telele tsa moruo e ne e feta 78% - lintlha tse 20 ho feta likarolo tse ling tsohle tsa US li kopantsoe.

Project ECHO e thehilwe ka thuso ya lekgotla la ntshetsopele la ditho tse supileng, le nang le beng ba bang ba baholo le ba nang le boiphihlelo haholo moruong karolo ya ha jwale ya ho dula nako e telele. Maikutlo a lekhotla a ntse a tsamaisana le boiphihlelo le boitseanape ba sehlopha sa meralo sa ka tlung sa Wyndham le sa kaho. Lilemong tsa morao tjena, sehlopha se eteletse pele ho thehoeng ha La Quinta ke mohlala oa Wyndham o atlehileng haholo oa Del Sol, ha joale o le lihoteleng tse fetang 130 le tse ling tse 56 moleng oa eona; 'me haufinyane tjena, Microtel by Wyndham's Moda prototype, e nang le lihotele tse ling tse 40 tse ntseng li ntlafatsoa. Nakong eo ka eona litšenyehelo tse ntseng li phahama tsa kaho li tsamaisang tlhokahalo ea ho sebetsa ka bokhabane ka ho fetelletseng, li-prototype tse tharo kaofela li etelletsa pele pusetso ea mong'a matsete ka ho toboketsa boenjineri ba boleng le ts'ebetso e lokiselitsoeng, ho thusa ho ntlafatsa menyetla ea ts'ebetso khafetsa.

"Wyndham ha e utloisise beng ba eona le baetsi ba eona feela empa e mamela le ho etsa lintho ho latela litlhoko tsa bona," ho boletse Carter Rise, molula-setulo le ofisiri e kholo ea Sandpiper Lodging Trust. "Boitlamo boo, bo kopantsoeng le moralo oa maemo a holimo le kutloisiso e tebileng, ea mantlha ea moeti oa moruo, ke phapang indastering ea rona mme ke ka lebaka leo re khethileng ho sebelisana le Wyndham."

Morero oa morero oa ECHO oa likamore tse 124 o hloka mobu o ka tlase ho lihekthere tse peli feela, o na le litšenyehelo tse phahameng haholo bakeng sa senotlolo ka seng, 'me o na le litšobotsi tse ngata tse o arohanyang ka boomo le mefuta e tloaelehileng ea moruo. E kena ka boholo ba lisekoere-mithara tse 50,000 - hoo e ka bang 74% ea eona e ka hiroang - likamore tsa motho ka mong li lekana le lisekoere-mithara tse 300 'me li na le li-studio tse nang le li-studio tse nang le li-kitchenette tse nang le li-in-suite ha li ntse li le libaka tsa sechaba tse hlophisitsoeng hantle - sebaka sa bolulo, setsi sa boikoetliso le liaparo tsa baeti-ho thusa ho fokotsa litlhoko tsa basebetsi.

“Ho tloha letsatsing la pele, Wyndham o ile a etsa qeto ea ho hahamalla litokelo le ho botsa, 'Ke eng e lokelang ho etsoa ka tsela e fapaneng?' E ne e se taba ea ho re laela hore na lets'oao e tla ba eng, empa ho e-na le hoo, re ne re batla ho utloisisa bokhoni ba sona le hore na boiphihlelo ba rona le boiphihlelo ba rona li ka thusa bahlahisi ho fihlela sepheo sa bona joang," ho boletse Ian McClure, ofisiri e ka sehloohong, Gulf Coast Hotel Management. Ho rona, seo se tsamaile hole. E bontšitse hore ba ikemiselitse ho lokisa lebitso lena hantle. ”

Kaha ho na le lihotele tse 50 tse seng li ntse li le teng, e 'ngoe le e 'ngoe e 25 e tsoa Sandpiper le Tsamaiso ea Hotele ea Gulf Coast lilemong tse hlano tse tlang—hona joale Wyndham e shebile menyetla e eketsehileng ea khōlo. Lets'oao le lebelletse ho bula hotele ea lona ea pele ka 2023 'me le ntse le buisana ka mafolofolo le basebetsi ba tlatsetso, ba nang le boiphihlelo karolong, e leng karolo ea bohlokoa ea leano la kholo ea khoebo.

Wyndham o ikemiselitse ho nahanela le balekane ba pele ba nts'etsopele, ho etelletsa pele botšepehi ba brand ha a ntse a haha ​​​​peipi e matla ea lilemo tse ngata. Ho thusa bahlahisi ba tšoanelehang, Khampani e hloaile mebaraka ea nts'etsopele e ka bang teng ho pholletsa le US mme e tla fana ka likhothaletso tse fapaneng ho khetha bahlahisi ba pele. Wyndham e shebane le bonyane lihotele tse 300 lilemong tse leshome tse tlang US tse nang le monyetla oa kholo e eketsehileng machabeng. 

Ka ho bona bohlokoa bo boholo ba katleho ea pele ea li-franchise le mokhoa o ikhethileng oa khoebo oa ho lula nako e telele, Wyndham e bokelletse sehlopha sa boetapele le ts'ehetso ea ts'ebetso ho potoloha Project ECHO, se nang le boiphihlelo bo tebileng ba ho lula nako e telele.

E etelletsoe pele ke Motlatsi oa Mopresidente oa Ts'ebetso Dan Leh, setsebi sa indasteri ea kamohelo ea baeti ea nang le boiphihlelo ba nako e telele ea lilemo tse 25, sehlopha se tlisa boiphihlelo bo pharalletseng likarolong tsohle tsa ts'ebetso ea nako e telele, ho kenyeletsoa, ​​​​empa ho sa felle feela ho, moralo le kaho, pele ho nako. ho bula ts'ebetso, thekiso, taolo ea lekeno, taolo ea basebetsi, likamano tsa beng le tse ling. Boiteko ba bona bo tlatsetsoa ke lihlopha tse inehetseng tsa thekiso ea Project ECHO, boemong ba lehae le ba naha, ba tla tsepamisa maikutlo haholo ho bapisa lihotele tse nang le lenane le ntseng le eketseha la Wyndham la baeti ba nako e telele ho pholletsa le likhoebo tse nyane, tse mahareng le tsa Fortune 500.

Ka mokhoa o pharaletseng, Project ECHO e thusa Wyndham ho fa baeti le bahlahisi potefolio ea linyehelo tsa nako e telele. Hawthorn Suites e ngotsoeng ke Wyndham, lebitso la k'hamphani le ntseng le le teng ka nako e telele, ke karolo ea bohlokoa ea mohopolo o mocha oa mefuta e 'meli ea Khampani le La Quinta ka Wyndham, e ntseng e tsoela pele ho bona thahasello e matla ho tsoa ho bahlahisi ba nang le lihotele tse 36 tse ntseng li ntlafatsoa - tse peli tsa tsona li ntse li ntlafatsoa. li ntse li ntlafatsoa ke Trusha Patel, setho sa pele sa lenaneo la Wyndham la Women Own the Room.

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Harry Johnson

Harry Johnson e bile mohlophisi oa kabelo bakeng sa eTurboNews ka lilemo tse fetang 20. O lula Honolulu, Hawaii, ’me o tsoa Europe. O thabela ho ngola le ho akaretsa litaba.

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