Emirates le National Basketball Association (NBA) kajeno li phatlalalitse tšebelisano ea mebaraka ea lefats'e ea lilemo tse ngata e reha Emirates Molekane oa Molao oa Lefatše oa Lifofane oa NBA. Tšebelisano-'moho e boetse e etsa hore Emirates e be molekane oa pele oa Mohope oa NBA, eo pele e neng e bitsoa Mohope oa NBA In-Season, hammoho le molekane oa pele oa pele oa bo-ramatsete oa NBA.
E le molekane oa pele oa Mohope oa Emirates NBA, sefofane sa lefats'e se tla hlahisoa ka lets'oao la ketsahalo ea Emirates NBA Cup, e nang le papatso e reriloeng ho pholletsa le sechaba sa NBA sa lefats'e sa litaba tsa sechaba le matšoao a lebaleng la Emirates NBA. Lipapali tsa Semi-final le Bo-'mampuli li qala sehleng se tlang.
The Emirates logo e tla boela e hlahisoe lijesing tsohle tsa boraphala ba NBA, ho qala ka 2024 NBA All-Star Game e tla etsahala ka Sontaha sa la 18 Hlakola ka 8:00 pm ET ho TNT.
"Re motlotlo ho theha selekane sa ho bapatsa lefatšeng ka bophara le Mokhatlo oa Naha oa Basketball hore e be Molekane oa ona oa Semmuso oa Global Airline," ho boletse. Bophahamo ba hae Sheikh Ahmed bin Saeed Al Maktoum, Molulasetulo oa Sehlopha sa Emirates le Motsamaisi e Moholo.
Tšebelisano ena e tla boela e etse hore Emirates e be molekane oa pele oa libapali tsa liki le molekane oa pele oa Mohope oa NBA. Ka botumo ba basketball lefatšeng ka bophara, re thabetse ho sebetsa le e 'ngoe ea liki e tsebahalang lefatšeng ka bophara le e tsebahalang. NBA ke tlatsetso ea bohlokoa ho potefolio ea rona ea tšehetso kaha e re lumella ho hokahana le balateli ba bangata ba lefats'e, ho kenyeletsoa le US, moo papali e leng karolo ea bohlokoa ea setso sa lipapali tsa naha.
"Emirates ke sefofane sa maemo a lefats'e se arolelanang boitlamo ba rona ba ho hohela balateli lefatšeng ka bophara ka mekhoa e mecha le ea boqapi," ho boletse joalo. Motlatsi oa Mokhomishenara oa NBA le Ofisiri e ka Sehloohong ea Ts'ebetso Mark Tatum. "Ha basketball e ntse e tsoela pele ho nkoa e le papali e hōlang ka potlako lefatšeng ka bophara, tšebelisano ena e tla bontša thabo ea NBA ho batho ba limilione ba fofang Emirates selemo se seng le se seng."
Ts'ehetso e tla lumella Emirates ho thabela ho ba teng liketsahalong tse ling tsa liki ea marquee, ho kenyeletsoa joalo ka molekane oa NBA Crossover - ketsahalo ea balateli ba NBA All-Star - hape e le molekane ea hlahisang NBA Finals Legacy Project, e bonts'ang boitelo. ea NBA Cares Live, Learn, kapa Play Centers e ncha 'marakeng o mong le o mong oa sehlopha sa NBA Finals. Letšoao la Emirates le tla bonahala ka lipontšo tsa lebaleng la lipapali le ka holim'a lebokose le ka morao nakong ea lipapali tsa NBA tsa thelevishene tsa naha, ho qala ka 2024 NBA All-Star Game.
Emirates e tla hohela balateli ba NBA lefats'eng ka bophara e le molekane oa lipapali tsa NBA tsa nako e tlang pele ho nako le nako ea kamehla le ka liketsahalo tsa balateli ba liki, ho kenyeletsoa "Setereke sa NBA" le "NBA House."
Fans e tla ba le monyetla oa ho shebella litaba tsa NBA lifofaneng tsohle tsa Emirates ka sistimi ea boithabiso ea sefofane, ho kenyeletsoa litokomane tsa nako e telele, lintlha tsa libapali, lipuisano le tse ling.
Ts'ebelisano 'moho ea papatso e tla lumella balateli ba basketball ho reka mefuta e mengata e fapaneng ea thepa ea semmuso ea NBA, ho kenyeletsoa basketballs, liaparo tsa lipapali le likoleke tsa khale, ka litšebelisano tse kopaneng tse tla latela hamorao selemong sena. Thepa e tla rekisoa Lebenkeleng la semmuso la Emirates ho Ntlo-kholo ea Emirates e Dubai le inthaneteng ho www.emirates.store, e fanang ka thepa lefatšeng ka bophara. Litho tsa Emirates Skyward le tsona li ka lopolla Miles ho reka lintho tse tsoang mofuteng o khahlisang.
Patch ea Emirates e tla hlahisoa ho lijesi bakeng sa boraphala bohle ba Mokhatlo oa Basali oa Naha oa Basketball (WNBA), ho qala ka sehla sa 2025, le NBA G League, liki e nyane ea molao ea NBA, ho qala ka sehla sa 2024-25.
The 73rd NBA All-Star Game e tla tšoareloa Gainbridge Fieldhouse e Indianapolis, Indiana, 'me e fihlele balateli linaheng le libaka tse 214 ka lipuo tse 60 thelevisheneng, mecha ea litaba ea dijithale le mecha ea litaba ea sechaba.
Emirates esale e le motšehetsi oa nako e telele oa basketball sebakeng seo ka lilemo tse ka bang 30, e thusa ho hokahana le balateli ba chesehang ba papali e tsebahalang naheng ea UAE le Lebanon, le ho fana ka sethala sa ho totobatsa linaleli tse ntle ka ho fetisisa le tse khanyang ka ho fetesisa.
Phatlalatso ea litšehetso ea lefats'e ea Emirates e kenyelletsa tšebelisano 'moho le lihlopha tse holimo tsa lipapali, meketjana, liketsahalo tsa maemo a holimo tsa setso, le tse ling. Kopano ea Emirates le NBA e tla tšehetsa boiteko ba sefofane ba ho fihlela balateli ba bangata Amerika le lefats'e ka bophara ka lerato le arolelanoang la papali ea basketball.
Emirates hajoale e fana ka lits'ebeletso ho liheke tse 12 tsa US, ho kenyeletsoa Boston Logan International Airport (BOS), New York's John F. Kennedy International Airport (JFK), Los Angeles International Airport (LAX), Houston's George Bush Intercontinental Airport (IAH), Chicago's O'. Hare International Airport (ORD), Washington DC's Dulles International Airport (IAD), Seattle Tacoma Airport (SEA), Newark Liberty International Airport (EWR), Dallas-Fort Worth Airport (DFW), San Francisco International Airport (SFO), Miami International Airport (MIA) le Orlando International Airport (MCO).