Saudia Sehlopha se phatlalalitse ho kenya letsoho ha sona ho Dubai Airshow 2023 e tlang, e tšoaretsoeng Al Maktoum International Airport Dubai ho tloha ka November 13 ho ea ho 17, 2023. Sehlopha se tla nka sebaka se seholo ka ho fetisisa ketsahalong e tšoaeang boteng ba eona ba pele ba machaba ka mor'a rebrand ea morao tjena, e bolelang mehla e mecha bakeng sa sehlopha.
Ka ho nka karolo hona, Saudia Group e matlafatsa boemo ba eona ba ho ba moetapele ea hlahelletseng oa lifofane tsa lefats'e, a ts'ehelitsoe ke bokhoni ba eona bo ntseng bo hola le mefuta e mengata ea lits'ebeletso le lihlahisoa tse ntlafalitsoeng tse ikemiselitseng ho hlokomela litlhoko tsa sebaka sa MENA ho pholletsa le indasteri ea lifofane, e kenyelletsang tlhahiso le lihlahisoa. koetliso e felletseng.
Baeti le ba chesehelang lifofane ba ka lebella boiphihlelo ba maemo a lefats'e kampong e kopanetsoeng ea Saudia Group, moo e tla bonts'a lits'ebeletso tsa eona tsa lifofane tse etelletseng pele indastering le litharollo tseo qetellong li tla kenya letsoho ho phethahatseng Vision 2030.
Sena se kenyelletsa ho bonts'a matsapa a Sehlopha mabapi le ho kenya litšebeletso sebakeng sa 'Muso, hammoho le merero ea Saudia Group ea ho sebelisa Jeddah Hub ea eona. Sehlopha se tla boela se totobatse lits'ebeletso tsa sona tsa morao-rao tsa phetoho ea dijithale le ho tsebisa lefats'e ka AI ChatGPT, e bitsoang 'Saudia,' e leng popontšuoa ea mantlha litšebeletsong tsa bareki.
Sehlopha sa Saudia se behiloe ho bonts'a lifofane tse peli tseo baeti ba tla ba le monyetla oa ho li hlahloba; Saudia Boeing 787-10 e nang le mofuta o mocha oa tlhahiso le sefofane se fofang sa Airbus 320neo. Sefofane sa B787-10 se tla bonts'a lisebelisoa tsa morao-rao tsa Saudia 'me se fane ka lisampole tsa lijo tse bonts'ang moelelo oa phetoho.
Sebaka sena se tla boela se be le lintlafatso tsa morao-rao tse entsoeng ke Lihlopha tse ling tsa Saudia tse nchafalitsoeng tsa Strategic Business Units (SBUs) ho kenyeletsoa Saudia Technic, eo pele e neng e tsejoa e le Saudia Aerospace Engineering Industries (SAEI); Saudia Academy, eo pele e neng e tsejoa e le Prince Sultan Aviation Academy (PSAA); Saudia Private, eo pele e neng e tsejoa e le Saudia Private Aviation (SPA); Saudia Cargo; Litšebeletso tsa Tsamaiso ea Lintho tsa Saudi (SAL); le Saudi Ground Services Company (SGS); hammoho le Saudia Royal Fleet.
