Carlson Rezidor Hotel Group e phatlalatsa ho nchafatsoa ha eona ho Radisson Hotel Group, e sebetsang hang-hang, Sebokeng sa Machabeng sa Matsete sa Hotele (IHIF) Berlin.
Boitsebahatso bo bocha bo phahamisa boleng bo matla ba machaba ba lebitso la Radisson ho etsa tlhokomeliso 'marakeng, ho eketsa katleho ea papatso ho pholletsa le sethala sa lefats'e le ho fana ka liphihlelo tse ikhethang ho etsa hore Motsotso o Mong le o mong e be Matter bakeng sa baeti, beng le talenta. Motsotso o mong le o mong oa Matters e tla ba filosofi e ncha ea tšebeletso ea ho saena ea k'hamphani le mefuta eohle ea eona ea lihotele.
Lebitso le lecha la ho rekisoa, Radisson Hotel Group, le kenya letsoho ka tšebelisano e matla pakeng tsa Radisson Hospitality, Inc. (eo pele e neng e le Carlson Hotels, Inc.) le Rezidor Hotel Group AB (e thathamisitsoeng phatlalatsa Nasdaq Stockholm, Sweden le ntlo-khōlō e Brussels, Belgium) ea nang le litumellano tsa master franchise ho nts'etsapele le ho sebelisa lihlahisoa tse 'maloa ho pholletsa le Europe, Middle East le Afrika.
Hajoale, sehlopha sa 11 se seholo ka ho fetisisa sa lihotele lefatšeng, Radisson Hotel Group e entsoe ka lihotele tse robeli tse nang le lihotele tse fetang 1,400 tse sebetsang le tse ntseng li ntlafatsoa. Ho tsebahatsoa ha boitsebahatso bo bocha ba sehlopha ke mohato oa bohlokoahali moralong oa ts'ebetso oa lilemo tse hlano o tla fetola khoebo le ho e beha hore e be khetho e ratoang ke baeti, beng, bo-ramatsete le talenta.
"Kajeno ke qalo ea nako e thabisang bakeng sa Sehlopha sa Hotele sa Radisson, se kopantsoeng ke letšoao la rona le lecha le pono ea nako e telele ea ho ba k'hamphani e meraro e holimo ea ho amohela baeti lefatšeng ka bophara," ho boletse Federico J. González, Mopresidente le CEO, Rezidor Hotel. Sehlopha le Molula-setulo oa Komiti ea Tsamaiso ea Lefatše, Radisson Hotel Group. "Leano la rona la ts'ebetso la lilemo tse hlano le kenyelletsa matsapa a hlalosang boleng ba rona bocha, ho ntlafatsa potefolio ea rona, ho nolofatsa ts'ebetso, ho tsetela lits'ebetsong tse ncha tsa theknoloji le ho hokahanya litho tsa sehlopha sa rona ho fana ka tekeno ea rona, Nako le Nako ea Litaba. 'Motsotso o mong le o mong oa Matters' o mabapi le kamoo re etsang khoebo ho Radisson Hotel Group le hore na re bo-mang ba mantlha - sebaka sa likopano tse nang le morero. Bakeng sa bohle. Letsatsi le letsatsi. Hohle. Nako tsohle. Rebrand ea rona ke qalo feela. ”
“Ho theoa ha Radisson Hotel Group ke ntlafalo ea tšebelisano-’moho ea rona ea nako e telele le Rezidor Hotel Group. Ka kopanelo, re ntse re hlakisa le ho etsa moralo o mocha oa meralo ho etsa boleng bo eketsehileng bakeng sa baeti le beng ba rona," ho boletse John M. Kidd, Ofisiri e Phahameng le Ofisiri e Phahameng ea Ts'ebetso, Radisson Hospitality, Inc. "Ke nako e nepahetseng ea hore re ikamahanye merero ea rona ea maano le ts'ebetso le ho ea 'marakeng re le sebapali se le seng se tiileng. "
Ka kopanelo le ho tsamaisana le mofuta oa Radisson equity, Radisson Hotel Group e ntlafalitse meralo ea eona le litšiea tsa boiphihlelo ba baeti tse lokelang ho kengoa tšebetsong mefuta eohle e robeli: (1) Metheo e Hlollang (2) Metsotso e sa Lebaleheng (3) Boiphihlelo ba Lehae (4) ) Ikutloe o Iketlile.
Potefolio ea brand e tloha ho mabothobotho a fihlellehang ho isa moruong oa sejoale-joale ka lintlafatso tse kenyelletsang:
KELETSO EA RADISSON™
AMOHELANG MOKHETHI
Radisson Collection e tla nkela sebaka sa Quorvus Collection sa k'hamphani. Radisson Collection e tla qala ka Phuptjane 2018 e le pokello ea lihotele tsa rona tse ikhethang.
RADISSON BLU®
UTLOANG PHAPANG
Radisson Blu e tla tsoelapele ho fana ka ts'ebeletso e ntle le e etselitsoeng motho ka mong libakeng tsa setaele ka keketseho e tsoelang pele metseng e meholo ho potoloha lefatše.
RADISSON®
THABANG FEELA
Radisson e tla hlahisoa ho EMEA ho sebeletsa karolo ea maemo a holimo. Letšoao le tla nchafatsoa Amerika le Asia Pacific, ka liphetoho ho letšoao la lona le boitsebahatso ba pono, moralo oa sehlahisoa le liphihlelo tsa baeti, tse tla shebana le ho fana ka kamohelo ea baeti e bululetsoeng ea Scandinavia.
RADISSON RED®
NATEFELOA!
Radisson RED, papali e qabolang mabapi le boiphihlelo bo tloaelehileng ba hotele, e hlahisitse tlhaloso e ncha ea sehlahisoa le letšoao le ntlafalitsoeng le nang le moralo o matla oa kholo ho pholletsa le EMEA le Amerika.
PARK PLAZA®
TŠEBELETSO E HLALELANG
Park Plaza e fana ka meralo ea sejoale-joale ebile e hapa matla le setaele sa sebaka ka seng. Hona joale lebitso lena le ntse le sebelisoa hape ho etsa hore e be ea bohlokoa ho baeti ba machaba ba maemo a holimo.
PARK INN® KA RADISSON
IKUTLOE MOLEMO
Park Inn e entsoeng ke Radisson e tla tsoela pele ho atolosa sebaka sa eona ho pota lefatše le ho fana ka liphihlelo tse se nang khatello ea kelello, lijo tse monate le libaka tse monate metseng e meholo le haufi le boema-fofane.
COUNTRY INN & SUITES® KA RADISSON
KE RATA NAHA
Country Inn & Suites ke Radisson haufinyane tjena e phatlalalitse kopano e ncha ea mabitso e kenyelletsang "ka Radisson" ho hokahanya lets'oao le lets'oao le phahameng mme e tla lula e ts'epahalla mofuta oa eona oa mofuthu oa naha.
PRIZEOTEL
THEKO E PHAHAMENG MORAO
prizeotel e tla tsoela pele ho hola ho pholletsa le EMEA ho sebeletsa karolo ea moruo oa sejoale-joale.
Moralo oa mofuta o mocha o tla thusa hape melemo e mecha e shebaneng le bareki le bakhanni ba khoebo ho kenyelletsa:
Radisson Rewards™ ke lenaneo le nchafalitsoeng la botšepehi lefatšeng ka bophara (eo pele e neng e le Club Carlson SM), moo litho li thabelang Litefiso tsa Litho Feela, li khona ho fumana melemo e khethehileng 'me li fumana moputso oa masiu a mahala. Radisson Reward ™ bakeng sa Khoebo e tla tsamaisa boitlamo le balekane ba porofeshenale ho kenyeletsoa le bahlophisi ba liboka le liketsahalo, baemeli ba maeto le bathusi ba phahameng ka har'a mefuta eohle.
Radisson Meetings™ ke liboka tse ntlafalitsoeng le liketsahalo tse etselitsoeng ho etsa hore ketsahalo e 'ngoe le e 'ngoe e be e ikhethang ka libaka tse nang le lisebelisoa tse felletseng, mabitso a fumanehang sebakeng sa marang-rang le menyetla e hlophisitsoeng ka hloko. E tla qala hamorao selemong sena ka sethala sa marang-rang sa mefuta e mengata.
RadissonHotels.com ke sethala se secha sa lefats'e sa mefuta e mengata sa dijithale se tla tlisa boiphihlelo bo etelletseng pele indastering ba ho behela baeti ho baeti le balekane ba profeshenale, bo tla qala hamorao selemong sena.
Radisson Hotel Group e ikemiseditse ho tsetela haholo dilemong tse hlano tse tlang ho etsa dipolatefomo le thekenoloji, ho kenyeletswa lenaneo le felletseng la IT bakeng sa kopanyo, tsamaiso e ntjha ya thepa le mabala a kabo mmoho le mathala a matjha a CRM, botshepehi le matsholo a tsamaiso. Hape e tla etsa matsete a bohlokoa mabapi le ho nchafatsa lebitso kapa ho beha bocha lihotele tse fetang 500 lefatšeng ka bophara.
E ikemiselitse ho etsa Motsotso o Mong le o Mong oa Bohlokoa, Radisson Hotel Group e tla ba moamoheli oa 'nete le molekane ea molemo ka ho fetisisa, 'me e ikemiselitse ho ba e' ngoe ea lik'hamphani tse tharo tse holimo tsa lihotele lefatšeng, le k'hamphani ea khetho bakeng sa baeti, beng le talenta.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- The launch of the group's new identity is a significant milestone in a five-year operating plan that will transform the business and position it to become the preferred choice for guests, owners, investors and talent.
- “Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J.
- The new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent.
