Tšebeliso ea mecha ea litaba ea sechaba e eketsehile ka sekhahla likhoeling tsa morao tjena e susumetsoang ke seo ho bonahalang e le takatso e batlang e sa khotsofatsoe ea ho lula u hokahane. Empa mefuta ee e mecha ea mecha ea litaba e susumelitse khetho ea bareki joang ha ho tluoa tabeng ea ho lekola le ho reka litšebeletso tsa maeto? Liphetho tsa lipatlisiso tsa morao-rao tsa travelhorizons li senola lintlha tse ling tse khahlang.

Ho ea ka phuputso ea baemeli ba naha ea batho ba baholo ba fetang 2,200 ba US e ileng ea etsoa ka Mphalane 2009, hoo e ka bang 6 ho 10 (liperesente tse 59) ea baeti ba mafolofolo ba etetse sebaka sa marang-rang sa metsoalle. Mesebetsi ea bona e tsebahalang haholo ha ba le liwebsaeteng tsena e kenyelletsa ho kenya linepe/livideo (karolo ea 49 lekholong) le ho lekanya lihlahisoa kapa litšebeletso (liperesente tse 46). Hoo e ka bang kotara e kile ea etela sebaka sa meqoqo le/kapa ba beha litaba ho blog. Hoo e ka bang halofo (karolo ea 46 lekholong) e hlahloba lipehelo tse ncha sebakeng sa bona sa marang-rang bonyane hang ka letsatsi.

Facebook e thabela liketsahalo tse phahameng ka ho fetisisa tsa ho etela (hoo e ka bang halofo ea baeti ba mafolofolo ba etetse, 'me ka botlalo karolo ea boraro e kentse leqephe la botho), ha hoo e batlang e le kotara ea baeti ba mafolofolo ba etetse MySpace. Liphesente tsena ka bobeli li nyolohile haholo ho tloha selemong se fetileng. Ha ho tluoa tabeng ea ho batla liwebsaete tsa sechaba bakeng sa litaba, liketsahalo tsa ho etela YouTube li feta tsa TripAdvisor ka moeli o pharaletseng.

Empa litaba tse fumanoang liwebsaeteng tsee li susumetsa khetho ea bareki hakae ha ho tluoa tlhahlobong le khethong ea barekisi ba litšebeletso tsa maeto? Hona joale, eseng haholo, hobane ketelo ea sebaka ka morero oa ho rera maeto e ntse e le tlase haholo. Ka mohlala, ke motho a le mong feela ho ba 1 ba sebelisang Facebook ea batlang likeletso mabapi le libaka tseo a eang ho tsona kapa barekisi ba litšebeletso tsa maeto, 'me ke motho a le mong ho ba 10 ea ikopanyeng le sechaba sa basebelisi ba arolelanang lithahasello tse tšoanang tsa maeto:

- karolo ea 11 lekholong e botsa keletso mabapi le sebaka seo u eang ho sona
- karolo ea 8 lekholong e botsa keletso mabapi le mofani oa maeto
- karolo ea 6 lekholong e ithuta ka litumellano tsa maeto
- Liperesente tse 5 li fumana lintlha mabapi le libaka le barekisi ba maeto
- karolo ea 5 lekholong e kene sechabeng se nang le lithahasello tse kang tsa maeto

Leha ho le joalo, ke kajeno. Hore na sena se ka fetoha kapele hakae ke taba ea likhakanyo tse kholo ho latela sekhahla se makatsang sa ho kenella ha libaka tsena ka nako e khuts'oane hakana. Leha ho le joalo, hajoale, bareki ba ntse ba tsoela pele ho batla le ho arabela tlhahisoleseling mabapi le lits'ebeletso tsa maeto le barekisi ba tsoang mehloling ea litaba e fumanehang kantle ho naha le ea inthanete.

Mohloli: www.pax.travel

SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:

By way of illustration, only 1 in 10 Facebook users seeks advice about either destinations or travel service suppliers, and just 1 in 20 has joined a community of users who share common travel interests.
According to the nationally representative survey of just over 2,200 US adults that was conducted in October 2009, almost 6 out of 10 (59 percent) of active travelers have visited a social networking site.
But to what extent does the content found on these sites influence consumer choice when it comes to the evaluation and selection of travel service suppliers.