BERLIN, Jeremane - Ho tsoa ho International Hotel Investment Forum (IHIF) Berlin, Starwood Hotels & Resorts Worldwide, Inc kajeno e phatlalalitse hore e mocheng oa ho bula lihotele le libaka tsa phomolo tse ncha tse fetang 40 ho pholletsa le Europe lilemong tse hlano tse tlang, ho holisa potefolio ea eona ka. hoo e ka bang 30% e nang le menyetla ea limmaraka tse ntseng li hōla ka potlako le tse thehiloeng. Ha e ntse e totobatsa leano la eona la kholo ea nako e telele, Starwood e ikemiselitse ho bula lihotele tse ncha tse hlano Turkey selemong sena, ho kenyeletsoa The St. Regis Istanbul e sa tsoa buloa ka la 1 Hlakubele.
"2014 e bile selemo sa rekoto ea ho saena ha Starwood Europe ka kholo e tsitsitseng, e tsitsitseng ea boleng bo holimo mebarakeng ea bohlokoa ea Europe le libaka tse batloang," ho boletse Simon Turner, Mopresidente oa Global Development for Starwood Hotels & Resorts Worldwide, Inc. "Tlhaloso ea rona ea kholo e ntse e tsoela pele selemong sena ka lihotele tse 14 tse mocheng oa ho bula Europe 'me beng ba rona ba na le thahasello e matla mefuteng ea rona e robong ea mekhoa ea bophelo, e tšehelitsoeng ke lenaneo la rona la botšepehi, matla a kopaneng a sethala sa rona sa lefats'e le lihlopha tsa rona tsa lehae tse nang le boiphihlelo."
Lintlha tse ka sehloohong tsa 2015 li kenyelletsa:
• Lihotele tse hlano tse ncha tsa Turkey, tse tiisang boitlamo ba Starwood ba kholo ea naha, ho tlisa mosebetsi oa eona ho lihotele tse 15 ho pholletsa le mefuta e supileng bofelong ba 2015. Har'a khefutso, ke tlhahiso ea letšoao la St. Regis Turkey le The St. Regis Istanbul ho hlahisa mabothobotho le setaele tse ke keng tsa lekanngoa teropong e matla ea liheke. Starwood e tla boela e tsebise mofuta oa Lintlha tse 'Nè tsa Sheraton ka har'a naha ka Lintlha tse 'nè tsa lihotele tsa Sheraton tse Batisehir le Dudullu, litereke tse peli tse tšepisang ka ho fetisisa tsa Istanbul. Letšoao le tummeng la Sheraton le tla bula hotele ho Atasehir, ka lehlakoreng la Asia la Istanbul 'me haufinyane le kene motseng o ntseng o tsoela pele o lebōpong la leoatle oa Samsun.
• Khōlo e tsitsitseng Russia ka lihotele tse peli tse ncha tsa Starwood tse butsoeng ka 2015: Sheraton Ufa le Lintlha tse 'nè tsa Sheraton Kaluga, tse tšoaeang ho kenoa ha Lintlha tse 'Nè tsa mofuta oa Sheraton naheng. Kaha ho na le lihotele tse ling tse tšeletseng tse ntseng li tsoela pele, Starwood e tla habeli sebaka sa eona sa Russia lilemong tse tharo tse tlang.
• Keketseho ea kholo Jeremane ka ho tsebahatsoa ha mofuta oa Aloft Stuttgart le Munich lehlabuleng lena, ho matlafatsa boemo ba Starwood 'marakeng ona oa bohlokoa oa maeto oa Europe ho ea lihoteleng tse ka bang 30.
• Kenyelletso ea mofuta oa W and Element ho la Netherlands bofelong ba selemo le W Amsterdam e fumanehang sebakeng se tumileng sa Letamo, mehato e seng mekae ho tloha seterekeng sa kanale sa toropo, le Element Amsterdam, ka boroa ho bohareng ba toropo.
• Keketso tse ling tse tharo ho portfolio ea mofuta oa Sheraton e Europe Boroa: Ho kena Romania ka ho buloa ha Sheraton Bucharest hoetla hona, phetoho e matlafatsang monyetla oa ho tsamaisa lebitso la pele. Lets'oao le tla bula hotele ea Sheraton Lake Como, hotele ea phetoho, e shebaneng le Letša la Como la Italy, 'me e atolose sebaka sa eona sa Croatia ka Sheraton Dubrovnik Riviera Hotel.
Selemo sa rekoto sa 2014 bakeng sa ho saena lihotele tsa Europe, phetoho ea lihotele tse tsamaisang katoloso
Ka 2014 Starwood e bile le rekoto ea selemo sa ho saena Europe ka litumellano tse ka bang 60% tse saenneng ho feta selemong se fetileng, tse tsamaisoang haholo ke litumellano tsa phetoho. Starwood e ntse e tsoela pele ho bona thahasello e ntseng e eketseha ho tsoa ho beng ba batlang ho eketsa boleng ba thepa ea bona kapele, ka menyetla e mengata ea phetoho har'a tlhokahalo e ntseng e eketseha e tsoang UK, Jeremane, Fora le Europe Boroa.
Liphetoho tsa morao-rao tse kang The St. Regis Moscow Nikolskaya le Excelsior Hotel Gallia, Hotele ea Pokello ea Bokhabane, Milan, e matlafalitse khōlo ea karolo ea marang-rang ea Starwood, e totobatsang thahasello ea tsoelo-pele bakeng sa lihlahisoa tse matla tse nang le matla a ho rekisa lefatšeng ka bophara. Phetoho e 'ngoe ea bohlokoa selemong sena ke Sheraton Berlin Grand Hotel Esplanade, e tšoaeang ho tsebisoa ha lets'oao la Sheraton motse-moholo oa Jeremane, e leng e 'ngoe ea libaka tsa bohlokoa tsa maeto Europe bakeng sa khoebo le boikhathollo.
"Re bona menyetla e mengata ea ho sokoloha ho pholletsa le Europe ka litumellano tse laoloang le tse rekoang," ho boletse Bart Carnahan, Motlatsi oa Motlatsi oa Motlatsi oa Kamohelo le Nts'etsopele, Starwood Hotels & Resorts, Europe, Africa & Middle East. "Mokhoa oa rona o bonolo oa ho sokoloha o re lumella ho fana ka boleng ho balekane ba rona ka mokhoa o feto-fetohang, o baballang chelete e ngata o fanang ka sephetho se batlang se potlakile mme o ba fa monyetla oa ho fumana lits'ebetso tsa phano ea maemo a lefats'e hammoho le lenaneo la rona la botšepehi la SPG, mebaraka e fapaneng, le tse ngata. Hape."
Litumellano tsa Franchise ke karolo ea mantlha ea leano la nts'etsopele ea Starwood, e tsamaisang hoo e ka bang 50% ea lihotele tse saenneng tsa Europe selemong se fetileng. Lebelo la ho saena ha thekiso ea matlo le meaho le lebelletsoe ho tsoela pele ho fihlela ka 2020 ha bahlahisi ba bona boleng bo ekelitsoeng boo lihlahisoa tsa Starwood li tlisang maano a bona a meaho, haholo mebarakeng e holileng joalo ka UK, Jeremane le Fora.
Li-brand tsa Starwood tse bohareng ba 'maraka li haha ka lebelo le matla la kholo
Lihlahisoa tse tharo tse ikhethileng tsa Starwood tse bohareng ba 'maraka, Aloft, Lintlha Tse 'ne ka Sheraton le Element, li na le kholo e sa lebelloang lefatšeng ka bophara. Europe, sethala sa 'maraka o bohareng ba k'hamphani se mothating oa ho feta 50% ea phaephe ea nts'etsopele ea Starwood e nang le menyetla e fetang 15 ea menyetla ea lihotele tse lebelletsoeng ho pholletsa le mefuta e meraro bofelong ba 2017.
Aloft e tla feta habeli potefolio ea eona Europe le lihotele tse buloang St. Petersburg le London lilemong tse peli tse tlang, ho phaella ho lihotele tse peli tsa Jeremane, tse butsoeng lehlabuleng lena. Lintlha tse 'nè ka Sheraton, letšoao le ntseng le hōla ka potlako la Starwood le tla boela le atolose mebarakeng e ntseng e hōla ka menyetla e robeli e reriloeng Turkey le Russia ka 2017. Letšoao la eco-centric Element, le hlahisitsoeng Europe ka ho buloa ha Element Frankfurt Airport Hotel selemong se fetileng, e tla qala ka Amsterdam pele selemo se fela, 'me ea fetoha karolo ea nts'etsopele ea lihotele tse peli tsa Aloft le Element karolong ea nalane ea nalane ea Tobacco Dock ea East London ka 2017.
"Khōlo ea rekoto e bileng teng lilemong tse hlano tse fetileng karolong e bohareng ea 'maraka e thehile sethala bakeng sa 2015, moo re tla bona keketseho e matla ea limmaraka tse holileng le tse ntseng li hola," ho boletse Michael Wale, Mopresidente Starwood Hotels & Resorts, Europe, Africa &. Bochabela bohareng. "Tlhokahalo e ntseng e eketseha ea ho sokoloha le likonteraka tsa franchise ho tsoa ho balekane ba bacha le ba seng ba ntse ba le teng ke sesupo se matla sa marang-rang a matla a Starwood, bareki ba tšepahalang le boitlamo ba ho fana ka boleng ho beng."
